Planning application
26/00616/ADV
Basement And Ground Floor 51 South Molton Street London W1K 5SD
Proposal
Display of one internally illuminated (letters only) fascia sign measuring 300mm x 1050 mm and one internally illuminated (letters only) projecting sign measuring 450mm x 350mm.
As published by the council, reference 26/00616/ADV
Timeline
Dates from the published record
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3 Feb 2026
Received by Westminster
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3 Mar 2026
Validated
Checked as complete and ready for consideration.
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/08790/ADV Awaiting decision
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25/05336/ADV Refused
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Display of six green plastic trees with gold star and warm white LED Lights measuring 7m x 2.4m from 27 October 2025 and 12 January 2026.
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25/05372/ADV Granted
Basement And Ground Floor 54 South Molton Street London W1K 5SE
Display of one internally illuminated (letters only) fascia sign measuring 0.47m x 1.6m, one internally illuminated (letters only) projecting sign measuring 0.4m x 0.5m.
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26/04952/FULL Awaiting decision
55 South Molton Street London W1K 5SQ
Painting of shpfront. (Linked with 26/04953/ADV)
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26/04953/ADV Awaiting decision
55 South Molton Street London W1K 5SQ
Display of internally illuminated fascia sign measuring 0.75m x 4.93m. (Linked with 26/04952/FULL)
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25/09192/ADV Granted
Basement And Ground Floor 16 South Molton Street London W1K 5QS
Display of fascia sign measuring 1.5m x 0.15m and projecting sign measuring 0.7m x 0.35m.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
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Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.