Basement And Ground Floor 51 South Molton Street London W1K 5SD

1. 3 Feb 2026

   Received by Westminster

2. 3 Mar 2026

   Validated

   Checked as complete and ready for consideration.

3. 21 Jul 2026

   Added to PlanIndex

4. Decision

   Awaiting decision

   Decision expected by 28 April 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

   Westminster took a median of 91 days over the applications it decided in the last year.

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• 49 South Molton Street London W1K 5LH

  25/08790/ADV Submitted 3 Dec 2025 50 yards away

  82% historically approved · decision due ~29 Jul

  Display of an A board on the public highway measuring 0.64m x 1.04m x 0.68m (W x H x D)

  Awaiting decision Advertising 15 docs

• South Molton Street London

  25/05336/ADV Submitted 30 Jul 2025 50 yards away

  Display of six green plastic trees with gold star and warm white LED Lights measuring 7m x 2.4m from 27 October 2025 and 12 January 2026.

  Refused Advertising Trees 9 docs

• Basement And Ground Floor 54 South Molton Street London W1K 5SE

  25/05372/ADV Submitted 31 Jul 2025 50 yards away

  Display of one internally illuminated (letters only) fascia sign measuring 0.47m x 1.6m, one internally illuminated (letters only) projecting sign measuring 0.4m x 0.5m.

  Granted Advertising 16 docs

• 55 South Molton Street London W1K 5SQ

  26/04952/FULL Submitted 23 Jul 2026 50 yards away

  88% historically approved · decision due ~17 Sep

  Alterations to shopfront.

  Awaiting decision Full applications Windows or glazing

• 55 South Molton Street London W1K 5SQ

  26/04953/ADV Submitted 23 Jul 2026 50 yards away

  82% historically approved · decision due ~17 Sep

  Display of halo illuminated fascia sign measuring 0.75m x 4.93m.

  Decided Advertising

• Lampost Outside 18 South Molton Street London W1K 5QU

  06/10284/TELCOM Submitted 21 Dec 2006 50 yards away

  Erection of telecommunication equipment to lamp post.

  Decided Telecoms 3 docs

• 26/07474/ADV Awaiting decision

  456 - 459 Strand London WC2R 0RG

  Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

  Received 3 Nov, published by the council 6 Nov 2026 Advertising
• 26/07436/ADV Awaiting decision

  Unit 1 123 Bayswater Road London W2 3JH

  Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07441/ADV Awaiting decision

  2 Charing Cross Road London WC2H 0HH

  Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07429/ADV Awaiting decision

  24 - 25 Mount Street London W1K 2RR

  Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

  Received 2 Nov, published by the council 4 Nov 2026 Advertising
• 26/07439/ADV Awaiting decision

  5 - 6 Leicester Square London WC2H 7NA

  Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising