Planning application
25/05372/ADV
Basement And Ground Floor 54 South Molton Street London W1K 5SE
Proposal
Display of one internally illuminated (letters only) fascia sign measuring 0.47m x 1.6m, one internally illuminated (letters only) projecting sign measuring 0.4m x 0.5m.
As published by the council, reference 25/05372/ADV
Timeline
Dates from the published record
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31 Jul 2025
Received by Westminster
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3 Nov 2025
Validated
Checked as complete and ready for consideration.
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18 Nov 2025
Decision issued: Application Permitted
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21 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
-
26/04952/FULL Awaiting decision
55 South Molton Street London W1K 5SQ
Painting of shpfront. (Linked with 26/04953/ADV)
-
26/04953/ADV Awaiting decision
55 South Molton Street London W1K 5SQ
Display of internally illuminated fascia sign measuring 0.75m x 4.93m. (Linked with 26/04952/FULL)
-
26/00616/ADV Awaiting decision
Basement And Ground Floor 51 South Molton Street London W1K 5SD
Display of one internally illuminated (letters only) fascia sign measuring 300mm x 1050 mm and one internally illuminated (letters only) projecting sign measuring 450mm x 350mm.
-
25/05336/ADV Refused
South Molton Street London
Display of six green plastic trees with gold star and warm white LED Lights measuring 7m x 2.4m from 27 October 2025 and 12 January 2026.
-
26/00040/COLBC Granted
12 South Molton Street London W1K 5QN
Installation of a replica Victorian style lantern with bracket upon building frontage.
-
25/08790/ADV Awaiting decision
49 South Molton Street London W1K 5LH
Display of an A board on the public highway measuring 0.64m x 1.04m x 0.68m (W x H x D)
Other advertising applications
In Westminster
-
26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
-
26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
-
26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.