Planning application
26/00074/AD7
Ground Floor 35 Soho Square London W1D 3QX
Proposal
Display for a temporary period of six months of a non-illuminated estate agent board located at ground floor level railings, measuring 0.45m x 0.6m.
As published by the council, reference 26/00074/AD7
Timeline
Dates from the published record
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7 Jan 2026
Received by Westminster
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26 Feb 2026
Decision issued: Application Permitted
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20 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/07565/FULL Decided
35 Soho Square London W1D 3QX
External alterations, replacement windows and plant and enclosure and creation of a terrace and associated works
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25/05455/NMA Granted
35 Soho Square London W1D 3QX
Amendments to planning permission dated 6th February 2025 (RN:24/08339/FULL) for External alterations including replacement windows, roof level plant and enclosure and creation of a roof terrace and associated works. Namely, to make some amendments to the size of the window openings on the 5th floor.
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25/07898/FULL Awaiting decision
13 - 14 Dean Street London W1D 3RS
Variation of Conditions 1 and 5 of planning permission dated 15 September 2025 (RN: 25/01923/FULL) for, 'Use of part ground (i.e. current garaging at the front northern part) as restaurant floorspace (Class E), alterations to the facade at ground floor level including new shopfront, replacement windows, doors and skylights, installation of plant at rear first floor level and at roof level, and installation of full-height extract ducts to rear elevation of No. 35 Soho Square and to the rear elevation of 13 Dean Street' [SITE INCLUDES 35 SOHO SQUARE]; NAMELY, to allow revised location of smoki (smoke abatement and scrubbing systems) flue duct and acoustic enclosure associated with the commercial kitchen; inclusion of 2x catering condensers on the roof (Dean Street East Elevation); and revised operational hours of plant/machinery to align with the operating hours of the restaurant unit. (Application under Section 73 of the Act).
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26/03680/FULL Awaiting decision
13 - 14 Dean Street London W1D 3RS
Conversion of flat roof to roof terrace to provide amenity space associated within existing office (Class E) and associated works.
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26/02249/ADV Awaiting decision
13 - 14 Dean Street London W1D 3RS
Display of two non illuminated canopies/signs measuring 0.8m x 5m, 0.8m 4.8m.
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26/00073/AD7 Granted
First Floor 13 - 14 Dean Street London W1D 3RS
Display for a temporary period of six months of a non-illuminated estate agent board attached to the front of the building at first floor level and measuring 0.6 x 0.45m.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
-
26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.