Planning application
35 Soho Square London W1D 3QX
Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.
Proposal
Temporary display of 1:1 replica facade building wrap on the east elevation incorporating a non-illuminated static advertisement measuring 6.6m x 5.4m (portrait) for a temporary period of six months.
As published by the council, reference 25/01819/ADV
Application record
- Reference
- 25/01819/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Refused As published: Application Refused
- Received
- 18 Mar 2025
- Validated
- 18 Mar 2025
- Decided
- 5 Nov 2025
- Ward
- West End
- Decision by
- Delegated Decision
- Postcode
- W1D 3QX
Site history
Applications at this address on the Westminster register
This site has had 3 applications since 2025: 1 approved, 1 refused.
-
25/07565/FULL Decided
35 Soho Square London W1D 3QX
External alterations, replacement windows and plant and enclosure and creation of a terrace and associated works
-
25/05455/NMA Granted
35 Soho Square London W1D 3QX
Amendments to planning permission dated 6th February 2025 (RN:24/08339/FULL) for External alterations including replacement windows, roof level plant and enclosure and creation of a roof terrace and associated works. Namely, to make some amendments to the size of the window openings on the 5th floor.
Timeline
Dates from the published record
-
18 Mar 2025
Received by Westminster
-
5 Nov 2025
Decision issued: Application Refused
-
30 Aug 2026
Added to PlanIndex
Who's behind it
Company information only, from the register and Companies House
Metropolis Planning Agent, a planning consultancy registered in London
Active · incorporated 2024 · London
83 applications on PlanIndex · across 16 councils · 83% granted
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
15 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
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Open the documentsWhat this refusal means
Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
35 Soho Square London W1D 3QX
External alterations, replacement windows and plant and enclosure and creation of a terrace and associated works
Decided Full applications Windows or glazing 25 docs -
Ground Floor 35 Soho Square London W1D 3QX
Display for a temporary period of six months of a non-illuminated estate agent board located at ground floor level railings, measuring 0.45m x 0.6m.
Granted Advertising 10 docs -
35 Soho Square London W1D 3QX
Amendments to planning permission dated 6th February 2025 (RN:24/08339/FULL) for External alterations including replacement windows, roof level plant and enclosure and creation of a roof terrace and associated works. Namely, to make some amendments to the size of the window openings on the 5th floor.
Granted Amendments Windows or glazing 10 docs -
13 - 14 Dean Street London W1D 3RS
Variation of Conditions 1 and 5 of planning permission dated 15 September 2025 (RN: 25/01923/FULL) for, 'Use of part ground (i.e. current garaging at the front northern part) as restaurant floorspace (Class E), alterations to the facade at ground floor level including new shopfront, replacement windows, doors and skylights, installation of plant at rear first floor level and at roof level, and installation of full-height extract ducts to rear elevation of No. 35 Soho Square and to the rear elevation of 13 Dean Street' [SITE INCLUDES 35 SOHO SQUARE]; NAMELY, to allow revised location of smoki (smoke abatement and scrubbing systems) flue duct and acoustic enclosure associated with the commercial kitchen; inclusion of 2x catering condensers on the roof (Dean Street East Elevation); and revised operational hours of plant/machinery to align with the operating hours of the restaurant unit. (Application under Section 73 of the Act).
Granted Full applications Windows or glazing 15 docs -
13 - 14 Dean Street London W1D 3RS
88% historically approved · decision due ~5 Aug
Conversion of flat roof to roof terrace to provide amenity space associated within existing office (Class E) and associated works.
Awaiting decision Full applications 16 docs -
20 Dean Street London W1D 3RU
88% historically approved · decision due ~12 Nov
Installation of external plant and associated extract ductwork within the rear service area of the building.
Awaiting decision Full applications
Other advertisement consent applications
In Westminster
-
26/07230/ADV Awaiting decision
5 D'arblay Street London W1F 8DL
Display of an externally illuminated fascia sign measuring 0.4m x 0.9m and a non-illuminated hanging sign measuring 0.4m x 0.8m. (Linked with 26/07229/FULL)
-
26/06992/ADV Decided
78 - 80 Wigmore Street London W1U 2SJ
Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.
-
26/07225/ADV Awaiting decision
8 Hinde Street London W1U 3BQ
Display of non illuminated hanging sign measuring 2.45m X 1.4m and other sign 0.6m X 3.1m
-
26/07194/ADV Awaiting decision
98 Victoria Street London SW1E 5JL
Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)
-
26/07160/ADV Awaiting decision
18 - 21 Haymarket London SW1Y 4DQ
Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m