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Planning application

23 Long Acre London WC2E 9LZ

Granted Westminster 23/03818/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of one internally illuminated fascia measuring 5m x 0.5m and and one internally illuminated (halo lit lettering) projecting sign measuring 0.4m x 0.8m.

As published by the council, reference 23/03818/ADV

Application record

Reference
23/03818/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
7 Jun 2023
Validated
12 Jun 2023
Decided
22 Jun 2023
Ward
St James's
Decision by
Delegated Decision
Postcode
WC2E 9LZ

Timeline

Dates from the published record

  1. 7 Jun 2023

    Received by Westminster

  2. 12 Jun 2023

    Validated

    Checked as complete and ready for consideration.

  3. 22 Jun 2023

    Decision issued: Application Permitted

  4. 29 Sep 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

GAD Design Agent, a design practice registered in London

Active · incorporated 2008 · London

10 applications on PlanIndex · across 3 councils

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Documents

Plans, drawings, consultee responses and the officer's report

13 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this grant of permission means

Westminster granted permission on 22 June 2023, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

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In Westminster

  • 26/06616/ADV Awaiting decision

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  • 26/06593/ADV Awaiting decision

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    Display of six illuminated interactive sculptural structures with integrated ambient sound, positioned on the public highway for a temporary period from 13 October 2026 until 01 December 2026.

    Received 25 Sep, published by the council 30 Sep 2026 Advertising
  • 26/06444/ADV Refused

    107 Long Acre London WC2E 9NT

    Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

    21 Sep 2026 Advertising
  • 26/06578/ADV Awaiting decision

    Connaught Hotel Carlos Place London W1K 2AL

    Display of one externally illuminated 30ft Christmas tree and decorations measuring 10m x 4m for a temporary period from 14 November 2026 until 02 January 2027.

    Received 24 Sep, published by the council 1 Oct 2026 Advertising
  • 26/06517/ADV Awaiting decision

    22 Haymarket London SW1Y 4DQ

    Display of nine non illuminated vinyls measuring 2.3m X 4m and 2.4m X 3.6m

    Received 23 Sep, published by the council 29 Sep 2026 Advertising