19 - 21 Long Acre London WC2E 9LD

1. 19 Sep 2025

   Received by Westminster

2. 7 Nov 2025

   Decision issued: Application Permitted

3. 21 Jul 2026

   Added to PlanIndex

Westminster granted permission on 7 November 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• 23 Long Acre London WC2E 9LZ

  23/03818/ADV Submitted 7 Jun 2023 50 yards away

  Display of one internally illuminated fascia measuring 5m x 0.5m and and one internally illuminated (halo lit lettering) projecting sign measuring 0.4m x 0.8m.

  Granted Advertising 13 docs

• 22 Long Acre London WC2E 9LY

  03/09213/LBC Submitted 28 Nov 2003 50 yards away

  Formation of new door opening in 29 Floral Street and erection of bridge link between 22 Long Acre and 29 Floral Street in internal courtyard and staircase to atrium entrance.

  Granted Heritage and listed buildings 9 docs

• Flat 10 30 Floral Street London WC2E 9DP

  26/02110/FULL Submitted 30 Mar 2026 50 yards away

  88% historically approved · decision due ~29 Jun

  Installation of replacement windows and window frames at 4th floor level.

  Awaiting decision Full applications Windows or glazing 18 docs

• 21 Long Acre London WC2E 9LD

  26/00060/ADV Submitted 7 Jan 2026 50 yards away

  Display of an internally illuminated fascia sign, measuring 700mm x700mm.

  Granted Advertising 9 docs

• 21 Long Acre London WC2E 9LD

  26/00044/ADV Submitted 6 Jan 2026 50 yards away

  Display of 3 internal LED screens to first floor windows, each measuring 1.74m x 2.35m.

  Decided Advertising Windows or glazing 9 docs

• 11 - 12 Floral Street London WC2E 9DS

  22/04913/ADLBC Submitted 20 Jul 2022 50 yards away

  Detail of a) new gated entrance under 13-14 Floral Street; b) external wall of 12 Floral Street onto the service yard/ alley showing the new office entrance and any other proposed alterations; and c) new external steps and external doors at the side elevation of 12 Floral Street onto the service yard/ alley in the context of retained fabric pursuant to condition 3 of listed building consent dated 11 July 2022 (RN: 22/02841/LBC).

  Granted Conditions 12 docs

• 26/07474/ADV Awaiting decision

  456 - 459 Strand London WC2R 0RG

  Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

  Received 3 Nov, published by the council 6 Nov 2026 Advertising
• 26/07436/ADV Awaiting decision

  Unit 1 123 Bayswater Road London W2 3JH

  Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07441/ADV Awaiting decision

  2 Charing Cross Road London WC2H 0HH

  Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07429/ADV Awaiting decision

  24 - 25 Mount Street London W1K 2RR

  Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

  Received 2 Nov, published by the council 4 Nov 2026 Advertising
• 26/07439/ADV Awaiting decision

  5 - 6 Leicester Square London WC2H 7NA

  Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising