Athenaeum Hotel 116 Piccadilly London W1J 7BJ

1. 12 Nov 2025

   Received by Westminster

2. 20 Jul 2026

   Added to PlanIndex

3. Decision

   Awaiting decision

   Decision expected by 7 January 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

   Westminster took a median of 65 days over the applications it decided in the last year.

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• Flat 13, Lower Ground 22 - 23 Down Street London W1J 7AR

  03/04036/ADFULL Submitted 21 May 2003 50 yards away

  Details of waste storage pursuant to condition 4 of planning permission dated 01 May 2003 (RN: 03/00229), for use of part basement as a flat.

  Refused Full applications 2 docs

• Flat 3 22 Down Street London W1J 7AR

  07/10733/FULL Submitted 10 Dec 2007 50 yards away

  Use from temporary residential accommodation to use for permanent residential (Class C3).

  Granted Full applications 7 docs

• 31 - 35 Brick Street London W1J 7HQ

  25/05492/FULL Submitted 6 Aug 2025 50 yards away

  87% historically approved · decision due ~1 Oct

  Variation of Condition 1 of planning permission dated 14th June 2018 (Ref: 17/08589/FULL) for, 'Demolition of 31-35 Brick Street and 37-49 Brick Street and the erection of a stepped ground plus four - seven storey building; including an additional basement level, to be used for up to 135 hotel bedrooms and function and meeting rooms (Class C1). Changes to physical linkage with the Park Lane Hotel; the creation of associated car and cycle parking and servicing facilities; the replacement of the existing rear canopy of the Park Lane Hotel on Brick Street; amendments to the rear to create a new rear entrance; the recladding of the rear ground floor including new windows and door and other associated works. (SITE INCLUDES 31-35 BRICK STREET AND 37-49 BRICK STREET). Namely, a revised energy strategy, a reduction in on site car parking, reduced basement, façade amendments, omission of the first-floor link bridge and adjustments to the rooftop plant. (Linked application - 25/05375/LBC) (Application under Section 73 of the Act).

  Awaiting decision Full applications Demolition Windows or glazing 76 docs

• 31 - 35 Brick Street London W1J 7HQ

  25/05375/LBC Submitted 31 Jul 2025 50 yards away

  90% historically approved · decision due ~1 Oct

  Demolition of 31-35 Brick Street and 37-49 Brick Street and the erection of a stepped ground plus four - seven storey building; including an additional basement level, to be used for up to 135 hotel bedrooms and function and meeting rooms. The demolition of the existing first floor link bridge and replacement building façade treatment; the creation of a basement servicing tunnel between the Park Lane Hotel and 31-49 Brick Street; the creation of associated car and cycle parking and servicing facilities; the replacement of the existing rear canopy of the Park Lane Hotel on Brick Street; amendments to the rear to create a new rear entrance; the recladding of the rear ground floor including new windows and door and other associated works. (Linked application - 25/05492/FULL)

  Awaiting decision Heritage and listed buildings Demolition Windows or glazing 66 docs

• Park Lane Hotel Piccadilly London W1J 7BX

  22/04265/FULL Submitted 29 Jun 2022 50 yards away

  Variation of condition 5 of planning permission dated 8 June 2020 (RN: 20/02827/FULL) for the Variation of condition 5 of planning permission dated 20 March 2018 (RN 18/01207/FULL) for, 'Use of the public highway for the placing of 9 tables, 18 chairs, 13 barriers and 2 parasols in an area measuring 2.75m x 12.89m in connection with the Park Lane Hotel'. Namely, to extend the use of the pavement for a further 2 year period.

  Granted Full applications 6 docs

• 31 - 35 Brick Street London W1J 7HQ

  26/06210/ADFULL Submitted 10 Sep 2026 50 yards away

  89% historically approved · decision due ~5 Nov

  Details of the drainage strategy detailing any on and/or off site drainage works pursuant to Condition 12 of planning permission dated 26 May 2026 (Ref: 25/05492/FULL)

  Awaiting decision

• 26/06296/ADV Awaiting decision

  15 Warwick Way London SW1V 1QT

  Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

  Received 15 Sep, published by the council 17 Sep 2026 Advertising
• 26/06070/ADV Granted

  36 Shepherd Market London W1J 7QR

  Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

  Received 7 Sep, published by the council 11 Sep 2026 Advertising
• 26/05573/ADV Decided

  1 The Piazza Covent Garden London WC2E 8HB

  Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

  Received 17 Aug, published by the council 22 Aug 2026 Advertising
• 26/06184/ADV Awaiting decision

  Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL

  Display of two non-illuminated hotel-branded flags measuring 2m X 0.1m mounted on two angled wall-mounted flagpoles on the northern elevation. [Linked to 26/05884/LBC].

  Received 10 Sep, published by the council 17 Sep 2026 Advertising
• 26/06217/ADV Awaiting decision

  208 Regent Street London W1B 5BD

  Display of non illuminared fascia sign measuring 0.702m X 0.25m, 0.845m X 0.3m, externally illuminated hanging sign 0.65m X 0.65m, 0.1m X 1.8m, non illuminated other sign 0.2m X 0.29m, 0.4m X 0.2m, 0.4m X 0.2m

  Received 10 Sep, published by the council 18 Sep 2026 Advertising