Planning application
25/08245/ADV
Athenaeum Hotel 116 Piccadilly London W1J 7BJ
Proposal
Display of two non-illuminated flags to each end of the building facade facing Piccadilly measuring 3m x 1.2m.
As published by the council, reference 25/08245/ADV
Timeline
Dates from the published record
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12 Nov 2025
Received by Westminster
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20 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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03/04036/ADFULL Refused
Flat 13, Lower Ground 22 - 23 Down Street London W1J 7AR
Details of waste storage pursuant to condition 4 of planning permission dated 01 May 2003 (RN: 03/00229), for use of part basement as a flat.
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07/10733/FULL Granted
Flat 3 22 Down Street London W1J 7AR
Use from temporary residential accommodation to use for permanent residential (Class C3).
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25/05492/FULL Awaiting decision
31 - 35 Brick Street London W1J 7HQ
Variation of Condition 1 of planning permission dated 14th June 2018 (Ref: 17/08589/FULL) for, 'Demolition of 31-35 Brick Street and 37-49 Brick Street and the erection of a stepped ground plus four - seven storey building; including an additional basement level, to be used for up to 135 hotel bedrooms and function and meeting rooms (Class C1). Changes to physical linkage with the Park Lane Hotel; the creation of associated car and cycle parking and servicing facilities; the replacement of the existing rear canopy of the Park Lane Hotel on Brick Street; amendments to the rear to create a new rear entrance; the recladding of the rear ground floor including new windows and door and other associated works. (SITE INCLUDES 31-35 BRICK STREET AND 37-49 BRICK STREET). Namely, a revised energy strategy, a reduction in on site car parking, reduced basement, façade amendments, omission of the first-floor link bridge and adjustments to the rooftop plant. (Linked application - 25/05375/LBC) (Application under Section 73 of the Act).
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25/05375/LBC Awaiting decision
31 - 35 Brick Street London W1J 7HQ
Demolition of 31-35 Brick Street and 37-49 Brick Street and the erection of a stepped ground plus four - seven storey building; including an additional basement level, to be used for up to 135 hotel bedrooms and function and meeting rooms. The demolition of the existing first floor link bridge and replacement building façade treatment; the creation of a basement servicing tunnel between the Park Lane Hotel and 31-49 Brick Street; the creation of associated car and cycle parking and servicing facilities; the replacement of the existing rear canopy of the Park Lane Hotel on Brick Street; amendments to the rear to create a new rear entrance; the recladding of the rear ground floor including new windows and door and other associated works. (Linked application - 25/05492/FULL)
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26/01702/ADFULL Awaiting decision
31 - 35 Brick Street London W1J 7HQ
Alternative means of ensuring that demolition on the site will only occur immediately prior to development of the new building, pursuant to Condition 23(b) of planning permission dated 14th June 2018 (RN:17/08589) [SITE INCLUDES 37-49 BRICK STREET]
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26/04361/ADFULL Awaiting decision
31 - 35 Brick Street London W1J 7HQ
Details of a piling method statement pursuant to condition 13 of planning permission dated 14th June 2018 (RN:17/08589/FULL)
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.