Athenaeum Hotel 116 Piccadilly London W1J 7BJ

1. 12 Nov 2025

   Received by Westminster

2. 12 May 2026

   Decision issued: Application Refused

3. 20 Jul 2026

   Added to PlanIndex

Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• Flat 13, Lower Ground 22 - 23 Down Street London W1J 7AR

  03/04036/ADFULL Submitted 21 May 2003 50 yards away

  Details of waste storage pursuant to condition 4 of planning permission dated 01 May 2003 (RN: 03/00229), for use of part basement as a flat.

  Refused Full applications 2 docs

• Flat 3 22 Down Street London W1J 7AR

  07/10733/FULL Submitted 10 Dec 2007 50 yards away

  Use from temporary residential accommodation to use for permanent residential (Class C3).

  Granted Full applications 7 docs

• 2 Carrington Street London W1J 7AT

  26/07104/FULL Submitted 16 Oct 2026 50 yards away

  88% historically approved · decision due ~11 Dec

  Installation of first-floor plant and acoustic enclosure.

  Awaiting decision Full applications

• 31 - 35 Brick Street London W1J 7HQ

  25/05492/FULL Submitted 6 Aug 2025 50 yards away

  88% historically approved · decision due ~1 Oct

  Variation of Condition 1 of planning permission dated 14th June 2018 (Ref: 17/08589/FULL) for, 'Demolition of 31-35 Brick Street and 37-49 Brick Street and the erection of a stepped ground plus four - seven storey building; including an additional basement level, to be used for up to 135 hotel bedrooms and function and meeting rooms (Class C1). Changes to physical linkage with the Park Lane Hotel; the creation of associated car and cycle parking and servicing facilities; the replacement of the existing rear canopy of the Park Lane Hotel on Brick Street; amendments to the rear to create a new rear entrance; the recladding of the rear ground floor including new windows and door and other associated works. (SITE INCLUDES 31-35 BRICK STREET AND 37-49 BRICK STREET). Namely, a revised energy strategy, a reduction in on site car parking, reduced basement, façade amendments, omission of the first-floor link bridge and adjustments to the rooftop plant. (Linked application - 25/05375/LBC) (Application under Section 73 of the Act).

  Awaiting decision Full applications Demolition Windows or glazing 76 docs

• 31 - 35 Brick Street London W1J 7HQ

  25/05375/LBC Submitted 31 Jul 2025 50 yards away

  90% historically approved · decision due ~1 Oct

  Demolition of 31-35 Brick Street and 37-49 Brick Street and the erection of a stepped ground plus four - seven storey building; including an additional basement level, to be used for up to 135 hotel bedrooms and function and meeting rooms. The demolition of the existing first floor link bridge and replacement building façade treatment; the creation of a basement servicing tunnel between the Park Lane Hotel and 31-49 Brick Street; the creation of associated car and cycle parking and servicing facilities; the replacement of the existing rear canopy of the Park Lane Hotel on Brick Street; amendments to the rear to create a new rear entrance; the recladding of the rear ground floor including new windows and door and other associated works. (Linked application - 25/05492/FULL)

  Awaiting decision Heritage and listed buildings Demolition Windows or glazing 66 docs

• Park Lane Hotel Piccadilly London W1J 7BX

  22/04265/FULL Submitted 29 Jun 2022 50 yards away

  Variation of condition 5 of planning permission dated 8 June 2020 (RN: 20/02827/FULL) for the Variation of condition 5 of planning permission dated 20 March 2018 (RN 18/01207/FULL) for, 'Use of the public highway for the placing of 9 tables, 18 chairs, 13 barriers and 2 parasols in an area measuring 2.75m x 12.89m in connection with the Park Lane Hotel'. Namely, to extend the use of the pavement for a further 2 year period.

  Granted Full applications 6 docs

• 26/07474/ADV Awaiting decision

  456 - 459 Strand London WC2R 0RG

  Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

  Received 3 Nov, published by the council 6 Nov 2026 Advertising
• 26/07436/ADV Awaiting decision

  Unit 1 123 Bayswater Road London W2 3JH

  Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07441/ADV Awaiting decision

  2 Charing Cross Road London WC2H 0HH

  Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07429/ADV Awaiting decision

  24 - 25 Mount Street London W1K 2RR

  Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

  Received 2 Nov, published by the council 4 Nov 2026 Advertising
• 26/07439/ADV Awaiting decision

  5 - 6 Leicester Square London WC2H 7NA

  Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising