1 Sherwood Street London W1F 7BL

1. 6 Nov 2025

   Received by Westminster

2. 20 Jul 2026

   Added to PlanIndex

3. Decision

   Awaiting decision

   Decision expected by 1 January 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

   Westminster took a median of 66 days over the applications it decided in the last year.

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• 48 Regent Street London W1B 5RA

  25/05267/ADV Submitted 28 Jul 2025 50 yards away

  Display of a non-illuminated fascia sign measuring 1.20m x 1.9m.

  Decided Advertising 12 docs

• 48 Regent Street London W1B 5RA

  25/05265/ADV Submitted 28 Jul 2025 50 yards away

  Display of an internally illuminated LED projecting sign displaying static images measuring 0.96m x 0.96m.

  Granted Advertising 10 docs

• 1 - 17 Shaftesbury Avenue London W1D 7EA

  25/06876/NMA Submitted 24 Sep 2025 50 yards away

  Amendments to planning permission dated 21st October 2024 (RN 25/02118/FULL) for Variation of conditions 15 and 34, and removal of Condition 33 of planning permission dated 28th June 2024 (RN:23/05736/FULL) which in itself varied Condition 15 of planning permission dated 25th August 2023 (RN 22/07386/FULL) for the Demolition of existing buildings and demolition behind retained facades of 19 and 20 Denman Street facades realignment of 4-6 Glasshouse Street, 1 Sherwood Street, 8 Glasshouse Street and 11-17 Shaftesbury Avenue facades and retention of Piccadilly Lights (adverts). Construction of a replacement six storey building (plus 6th floor mezzanine) with three basement levels to create a mixed-use scheme comprising office (Class E (g)(i)), retail (Class E (a)) and restaurant (Class E (b)) and up to seven residential units (Class C3) at part first floor, part second floor and part third floor and plant and cycle storage within the basement. Associated works including mechanical plant within roof enclosure and loading facilities. Namely, to allow use of 6th floor mezzanine (Level 7) as restaurant (Class E (b)), roof realignment at Level 7 and new plant enclosure at Level 8, flexible use of approved retailing (Class E (a)) for retail and restaurant purposes (Classes Class E (a) and (b)), removal of chimneys on 1-17 Shaftesbury Avenue facade, minor adaptations to accommodate the Piccadilly Lights planning permission and advertisement, and adaptation to accommodate LBC consent (17/07490/LBC). NAMELY, to vary Condition 15 to amend the minimum retail floorspace requirement and to vary Condition 34 and to remove Condition 33 to enable Units C and D to operate as one unit for restaurant purposes Class E(b) with ancillary takeaway sales. [S73 application]; NAMELY; to amend the description of development to allow use of 6th floor mezzanine (Level 7) as either restaurant [Class E (b)] or office [Class E(g)]

  Granted Amendments Demolition 11 docs
  Domestic

• 1 - 17 Shaftesbury Avenue London W1D 7EA

  25/08497/FULL Submitted 20 Nov 2025 50 yards away

  Use of the ground floor unit H as an office reception (Class E (g) (i)). [Site includes 1-23 Shaftesbury Avenue And 19-26 Denman Street]

  Granted Full applications 16 docs

• 20 Sherwood Street London W1F 7ED

  20/04852/TCH Submitted 31 Jul 2020 50 yards away

  Use of an area of public highway for the placing of 13 tables, 26 chairs, 5 external heaters, 7 barrier and a waiter station in an area measuring 13.6m x 2.3m in connection with the existing ground use.

  Granted 13 docs

• 1 - 17 Shaftesbury Avenue London W1D 7EA

  26/01277/ADV Submitted 27 Feb 2026 50 yards away

  84% historically approved · decision due ~28 May

  Display of internally illuminated LED signage measuring 15m x 3.2m.

  Awaiting decision Advertising 16 docs

• 26/06444/ADV Awaiting decision

  107 Long Acre London WC2E 9NT

  Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

  21 Sep 2026 Advertising
• 26/06296/ADV Awaiting decision

  15 Warwick Way London SW1V 1QT

  Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

  Received 15 Sep, published by the council 17 Sep 2026 Advertising
• 26/06070/ADV Granted

  36 Shepherd Market London W1J 7QR

  Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

  Received 7 Sep, published by the council 11 Sep 2026 Advertising
• 26/06304/ADV Awaiting decision

  10 Piccadilly London W1J 0DD

  Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.

  Received 15 Sep, published by the council 22 Sep 2026 Advertising
• 26/05573/ADV Decided

  1 The Piazza Covent Garden London WC2E 8HB

  Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

  Received 17 Aug, published by the council 22 Aug 2026 Advertising