1 Sherwood Street London W1F 7BL

1. 6 Nov 2025

   Received by Westminster

2. 13 Feb 2026

   Decision issued: Application Permitted

3. 20 Jul 2026

   Added to PlanIndex

Westminster granted permission on 13 February 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• 12-14 Denman Street London W1D 7HJ

  12/10511/ADV Submitted 22 Oct 2012 50 yards away

  Display of externally illuminated projecting sign (600mm x 600mm).

  Granted Advertising 9 docs

• 20 Sherwood Street London W1F 7ED

  20/04852/TCH Submitted 31 Jul 2020 50 yards away

  Use of an area of public highway for the placing of 13 tables, 26 chairs, 5 external heaters, 7 barrier and a waiter station in an area measuring 13.6m x 2.3m in connection with the existing ground use.

  Granted 13 docs

• 48 Regent Street London W1B 5RA

  25/05267/ADV Submitted 28 Jul 2025 50 yards away

  Display of a non-illuminated fascia sign measuring 1.20m x 1.9m.

  Decided Advertising 12 docs

• 48 Regent Street London W1B 5RA

  25/05265/ADV Submitted 28 Jul 2025 50 yards away

  Display of an internally illuminated LED projecting sign displaying static images measuring 0.96m x 0.96m.

  Granted Advertising 10 docs

• 1 - 17 Shaftesbury Avenue London W1D 7EA

  25/08497/FULL Submitted 20 Nov 2025 50 yards away

  Use of the ground floor unit H as an office reception (Class E (g) (i)). [Site includes 1-23 Shaftesbury Avenue And 19-26 Denman Street]

  Granted Full applications 16 docs

• 1 - 17 Shaftesbury Avenue London W1D 7EA

  25/06876/NMA Submitted 24 Sep 2025 50 yards away

  Amendments to planning permission dated 21st October 2024 (RN 25/02118/FULL) for Variation of conditions 15 and 34, and removal of Condition 33 of planning permission dated 28th June 2024 (RN:23/05736/FULL) which in itself varied Condition 15 of planning permission dated 25th August 2023 (RN 22/07386/FULL) for the Demolition of existing buildings and demolition behind retained facades of 19 and 20 Denman Street facades realignment of 4-6 Glasshouse Street, 1 Sherwood Street, 8 Glasshouse Street and 11-17 Shaftesbury Avenue facades and retention of Piccadilly Lights (adverts). Construction of a replacement six storey building (plus 6th floor mezzanine) with three basement levels to create a mixed-use scheme comprising office (Class E (g)(i)), retail (Class E (a)) and restaurant (Class E (b)) and up to seven residential units (Class C3) at part first floor, part second floor and part third floor and plant and cycle storage within the basement. Associated works including mechanical plant within roof enclosure and loading facilities. Namely, to allow use of 6th floor mezzanine (Level 7) as restaurant (Class E (b)), roof realignment at Level 7 and new plant enclosure at Level 8, flexible use of approved retailing (Class E (a)) for retail and restaurant purposes (Classes Class E (a) and (b)), removal of chimneys on 1-17 Shaftesbury Avenue facade, minor adaptations to accommodate the Piccadilly Lights planning permission and advertisement, and adaptation to accommodate LBC consent (17/07490/LBC). NAMELY, to vary Condition 15 to amend the minimum retail floorspace requirement and to vary Condition 34 and to remove Condition 33 to enable Units C and D to operate as one unit for restaurant purposes Class E(b) with ancillary takeaway sales. [S73 application]; NAMELY; to amend the description of development to allow use of 6th floor mezzanine (Level 7) as either restaurant [Class E (b)] or office [Class E(g)]

  Granted Amendments Demolition 11 docs
  Domestic

• 26/07436/ADV Awaiting decision

  Unit 1 123 Bayswater Road London W2 3JH

  Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07441/ADV Awaiting decision

  2 Charing Cross Road London WC2H 0HH

  Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07429/ADV Awaiting decision

  24 - 25 Mount Street London W1K 2RR

  Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

  Received 2 Nov, published by the council 4 Nov 2026 Advertising
• 26/07439/ADV Awaiting decision

  5 - 6 Leicester Square London WC2H 7NA

  Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07392/ADV Awaiting decision

  18 Rupert Street London W1D 6DD

  Display of an internally illuminated fascia sign measuring 0.69m high x 4.83m wide.

  Received 29 Oct, published by the council 3 Nov 2026 Advertising