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Planning application

83 - 85 Regent Street London W1B 4EN

Granted Westminster 25/07331/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of non-illuminated flag sign measuring 2.49m x 1.32m [SPLIT DECISSION WITH 25/06453/ADV]

As published by the council, reference 25/07331/ADV

Application record

Reference
25/07331/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
10 Sep 2025
Validated
10 Sep 2025
Decided
14 Oct 2025
Ward
West End
Decision by
Delegated Decision
Postcode
W1B 4EN

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025: 2 approved, 0 refused.

  • 25/06435/LBC Granted

    83 - 85 Regent Street London W1B 4EN

    Installation of flag pole and flag on front elevation (Linked 25/06453/ADV)

    Decided 18 Nov 2025 Heritage and listed buildings

Timeline

Dates from the published record

  1. 10 Sep 2025

    Received by Westminster

  2. 14 Oct 2025

    Decision issued: Application Permitted

  3. 21 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Bidwells LLP Agent, registered in Cambridge

Active · incorporated 2009 · Cambridge

799 applications on PlanIndex · across 90 councils · 91% granted

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Documents

Plans, drawings, consultee responses and the officer's report

10 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this grant of permission means

Westminster granted permission on 14 October 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 83 - 85 Regent Street London W1B 4EN

    25/06435/LBC Submitted 9 Sep 2025 50 yards away

    Installation of flag pole and flag on front elevation (Linked 25/06453/ADV)

    Granted Heritage and listed buildings 14 docs
  • Victory House 99 - 101 Regent Street London W1B 4EZ

    26/03037/FULL Submitted 8 May 2026 50 yards away

    87% historically approved · decision due ~3 Jul

    External alterations to Swallow Street, including the removal of an entrance to reinstate the full glazing to the retail unit fronting on Swallow Street and creation of a new office entrance with replacement canopy above the refurbished office door and the removal of an existing step with a stone ramp. Installation of replacement plant equipment at fifth floor level and within the extended lift motor room. Introduction of an amenity roof terrace at second floor level with a new double door opening. Alongside, the installation of proposed new steel windows incorporating louvred grilles on the Sackville Street elevation, and associated works. [Linked to 26/03038/LBC]

    Awaiting decision Full applications Windows or glazing 60 docs
  • Victory House 99 - 101 Regent Street London W1B 4EZ

    26/03038/LBC Submitted 8 May 2026 50 yards away

    90% historically approved · decision due ~3 Jul

    External alterations to Swallow Street, including the removal of an entrance to reinstate the full glazing to the retail unit fronting on Swallow Street, installation of a replacement canopy above the refurbished office door and the removal of an existing step with a stone ramp. Installation of replacement plant equipment at fifth floor level and within the extended lift motor room. Introduction of an amenity roof terrace at second floor level with a new double door opening. Alongside, the installation of proposed new steel windows incorporating louvred grilles on the Sackville Street elevation and associated works, including masonry cleaning. Internal works including the removal of the existing restaurant entrance corridor, removal of internal dropped ceiling and raised floor finishes, panelling and wall finishes, existing services, modern fixtures and fittings, existing partitions and doors. Enlargement and refurbishment of the existing reception space; refurbishment of existing internal doors, windows and the internal main stair; reinstatement of heritage doors; replacement of existing fire escape stairs and fire escape doors; removal of existing service lift and replacement within the existing and enlarged lift shaft; introduction of louvres to the lightwell; and application of intumescent spray coating to underside of existing floor slabs. Alongside, works to windows, including installation of abseil points to internal window reveals, refurbishment of existing secondary glazing and introduction of new secondary glazing where none is present, and other associated works. [Linked to 26/03037/FULL]

    Awaiting decision Heritage and listed buildings Windows or glazing 60 docs
  • 1 Vine Street London W1J 0AH

    26/00469/FULL Submitted 27 Jan 2026 50 yards away

    Refurbishment works to the level 5 roof terrace including the replacement of existing paving and external lighting and other associated works.

    Granted Full applications 20 docs
  • 100 Regent Street London W1B 5SR

    25/07793/ADV Submitted 28 Oct 2025 50 yards away

    Display of one externally illuminated projecting sign measuring 0.45m x 0.65m, one non illuminated fascia sign measuring 0.15m x 1.2m and two non illuminated plaque signs measuring 0.14m x 0.59m.

    Granted Advertising 8 docs
  • 33 Glasshouse Street London W1B 5DG

    26/06021/LBC Submitted 3 Sep 2026 50 yards away

    90% historically approved · decision due ~29 Oct

    Alterations to part of the ground and basement levels in connection with improvements to the end-of-trip facilities, including the infilling of existing openings, the introduction of a new opening and door, the installation of new partitions, dropped ceilings and a cavity drainage system, together with other associated works

    Awaiting decision Heritage and listed buildings

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/06304/ADV Awaiting decision

    10 Piccadilly London W1J 0DD

    Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.

    Received 15 Sep, published by the council 22 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising