Planning application
Basement And Ground Floor 54 St James's Street London SW1A 1JT
Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.
Proposal
Display of one non illuminated A board pavement sign measuring 1.55m x 0.895m.
As published by the council, reference 25/05953/ADV
Application record
- Reference
- 25/05953/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Refused As published: Application Refused
- Received
- 21 Aug 2025
- Validated
- 26 Sep 2025
- Decided
- 3 Nov 2025
- Ward
- St James's
- Decision by
- Delegated Decision
- Postcode
- SW1A 1JT
Timeline
Dates from the published record
-
21 Aug 2025
Received by Westminster
-
26 Sep 2025
Validated
Checked as complete and ready for consideration.
-
3 Nov 2025
Decision issued: Application Refused
-
21 Jul 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
16 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
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Open the documentsWhat this refusal means
Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
54 St James's Street London SW1A 1JT
Display of externally illuminated fascia sign on Bennet Street measuring 5.43m x 0.42m; externally illuminated fascia signs on St James's Street measuring 4.44m x 0.34m, 1.87m x 0.31m, and two logos.
Granted Advertising 13 docs -
Blue Post Public House 6 Bennet Street London SW1A 1RP
84% historically approved · decision due ~5 May
Display of externally illuminated projecting sign measuring 0.9m X 1.2m, 0.9m X 1.2m, externally illuminated fascia sign measuring 1.9m X 0.47m, 0.825m X 0.47m, 2.8m X 0.47m, 2.86m X 0.47m, 1.825m X 0.47m, 1.825m X 0.47m, internally illuminated fascia sign measuring 0.377m X 0.5m, non illuminated fascia 0.25m X 0.25m, 0.6m X 0.9m, and 0.6m X 0.9m
Awaiting decision Advertising 6 docs -
54 St James's Street London SW1A 1JT
84% historically approved · decision due ~30 Oct
Display of externally illuminated signs each measuring 0.34m x 2.03m, 0.31m x 1.86m, 0.34m x 2.03m and 2 x (0.27m x 1.20m); and window graphic vinyls measuring 1.20m x 3.15m and 1.20m x 5.15m.
Awaiting decision Advertising Windows or glazing -
Fifth Floor 49 St James's Street London SW1A 1JR
Internal refurbishment including replacement of existing non-original office fit-out; suspended ceiling and air-cooling equipment; re-configured internal partitions to form separate office spaces; modern kitchen and bathroom facilities replaced/upgraded; and other associated work to fifth floor.
Granted Heritage and listed buildings 37 docs -
37 St James's Street London SW1A 1JD
External accessible passenger lift from the ground floor to basement level and internal accessible passenger lift from basement to ground floor; formalisation of existing services, including new plant room with screening to roof; and minor internal alterations.
Granted Heritage and listed buildings 102 docs -
37 St James's Street London SW1A 1JD
90% historically approved · decision due ~15 Apr
Internal alterations including replacement of existing goods lift and associated works.
Awaiting decision Heritage and listed buildings 19 docs
Other advertisement consent applications
In Westminster
-
26/06444/ADV Awaiting decision
107 Long Acre London WC2E 9NT
Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].
-
26/06296/ADV Awaiting decision
15 Warwick Way London SW1V 1QT
Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.
-
26/06070/ADV Granted
36 Shepherd Market London W1J 7QR
Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.
-
26/06304/ADV Awaiting decision
10 Piccadilly London W1J 0DD
Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.
-
26/05573/ADV Decided
1 The Piazza Covent Garden London WC2E 8HB
Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.