Planning application
25/05953/ADV
Basement And Ground Floor 54 St James's Street London SW1A 1JT
Proposal
Display of one non illuminated A board pavement sign measuring 1.55m x 0.895m.
As published by the council, reference 25/05953/ADV
Timeline
Dates from the published record
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21 Aug 2025
Received by Westminster
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26 Sep 2025
Validated
Checked as complete and ready for consideration.
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/06597/ADV Granted
54 St James's Street London SW1A 1JT
Display of externally illuminated fascia sign on Bennet Street measuring 5.43m x 0.42m; externally illuminated fascia signs on St James's Street measuring 4.44m x 0.34m, 1.87m x 0.31m, and two logos.
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26/01541/ADV Awaiting decision
Blue Post Public House 6 Bennet Street London SW1A 1RP
Display of externally illuminated projecting sign measuring 0.9m X 1.2m, 0.9m X 1.2m, externally illuminated fascia sign measuring 1.9m X 0.47m, 0.825m X 0.47m, 2.8m X 0.47m, 2.86m X 0.47m, 1.825m X 0.47m, 1.825m X 0.47m, internally illuminated fascia sign measuring 0.377m X 0.5m, non illuminated fascia 0.25m X 0.25m, 0.6m X 0.9m, and 0.6m X 0.9m
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25/06621/LBC Granted
Fifth Floor 49 St James's Street London SW1A 1JR
Internal refurbishment including replacement of existing non-original office fit-out; suspended ceiling and air-cooling equipment; re-configured internal partitions to form separate office spaces; modern kitchen and bathroom facilities replaced/upgraded; and other associated work to fifth floor.
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26/01034/LBC Awaiting decision
37 St James's Street London SW1A 1JD
Internal alterations including replacement of existing goods lift and associated works.
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25/07028/FULL Awaiting decision
37 St James's Street London SW1A 1JD
External accessible passenger lift from the ground floor to basement level and internal accessible passenger lift from basement to ground floor; formalisation of existing services, including new plant room with screening to roof (Linked 25/07029/LBC).
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25/07029/LBC Awaiting decision
37 St James's Street London SW1A 1JD
External accessible passenger lift from the ground floor to basement level and internal accessible passenger lift from basement to ground floor; formalisation of existing services, including new plant room with screening to roof; and minor internal alterations (Linked 25/07028/FULL).
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.