Basement And Ground Floor 54 St James's Street London SW1A 1JT

1. 21 Aug 2025

   Received by Westminster

2. 26 Sep 2025

   Validated

   Checked as complete and ready for consideration.

3. 3 Nov 2025

   Decision issued: Application Refused

4. 21 Jul 2026

   Added to PlanIndex

Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• 54 St James's Street London SW1A 1JT

  25/06597/ADV Submitted 15 Sep 2025 50 yards away

  Display of externally illuminated fascia sign on Bennet Street measuring 5.43m x 0.42m; externally illuminated fascia signs on St James's Street measuring 4.44m x 0.34m, 1.87m x 0.31m, and two logos.

  Granted Advertising 13 docs

• Blue Post Public House 6 Bennet Street London SW1A 1RP

  26/01541/ADV Submitted 10 Mar 2026 50 yards away

  82% historically approved · decision due ~5 May

  Display of externally illuminated projecting sign measuring 0.9m X 1.2m, 0.9m X 1.2m, externally illuminated fascia sign measuring 1.9m X 0.47m, 0.825m X 0.47m, 2.8m X 0.47m, 2.86m X 0.47m, 1.825m X 0.47m, 1.825m X 0.47m, internally illuminated fascia sign measuring 0.377m X 0.5m, non illuminated fascia 0.25m X 0.25m, 0.6m X 0.9m, and 0.6m X 0.9m

  Awaiting decision Advertising 6 docs

• 54 St James's Street London SW1A 1JT

  26/06059/ADV Submitted 4 Sep 2026 50 yards away

  82% historically approved · decision due ~30 Oct

  Display of externally illuminated fascia signs each measuring 1.2m x 0.27m; 1.8m x 0.3m; and 1.2m x 0.27m on the St James's Street elevation and an externally illuminated fascia sign measuring 2m x 0.34m on the Bennett Street elevation.

  Decided Advertising

• Fifth Floor 49 St James's Street London SW1A 1JR

  25/06621/LBC Submitted 16 Sep 2025 50 yards away

  Internal refurbishment including replacement of existing non-original office fit-out; suspended ceiling and air-cooling equipment; re-configured internal partitions to form separate office spaces; modern kitchen and bathroom facilities replaced/upgraded; and other associated work to fifth floor.

  Granted Heritage and listed buildings 37 docs

• 37 St James's Street London SW1A 1JD

  25/07029/LBC Submitted 30 Sep 2025 50 yards away

  External accessible passenger lift from the ground floor to basement level and internal accessible passenger lift from basement to ground floor; formalisation of existing services, including new plant room with screening to roof; and minor internal alterations.

  Granted Heritage and listed buildings 102 docs

• 37 St James's Street London SW1A 1JD

  26/01034/LBC Submitted 18 Feb 2026 50 yards away

  90% historically approved · decision due ~15 Apr

  Internal alterations including replacement of existing goods lift and associated works.

  Awaiting decision Heritage and listed buildings 19 docs

• 26/07474/ADV Awaiting decision

  456 - 459 Strand London WC2R 0RG

  Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

  Received 3 Nov, published by the council 6 Nov 2026 Advertising
• 26/07436/ADV Awaiting decision

  Unit 1 123 Bayswater Road London W2 3JH

  Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07441/ADV Awaiting decision

  2 Charing Cross Road London WC2H 0HH

  Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07429/ADV Awaiting decision

  24 - 25 Mount Street London W1K 2RR

  Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

  Received 2 Nov, published by the council 4 Nov 2026 Advertising
• 26/07439/ADV Awaiting decision

  5 - 6 Leicester Square London WC2H 7NA

  Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising