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Planning application

54 St James's Street London SW1A 1JT

Decided Westminster 26/06059/ADV Advertising

Decided. The decision notice on the council portal carries the outcome in full, including any conditions.

Proposal

Display of externally illuminated fascia signs each measuring 1.2m x 0.27m; 1.8m x 0.3m; and 1.2m x 0.27m on the St James's Street elevation and an externally illuminated fascia sign measuring 2m x 0.34m on the Bennett Street elevation.

As published by the council, reference 26/06059/ADV

Application record

Reference
26/06059/ADV
Category
Advertising
Status
Decided
Received
4 Sep 2026
Validated
4 Sep 2026
Postcode
SW1A 1JT

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025: 1 approved, 0 refused.

  • 25/06597/ADV Granted

    54 St James's Street London SW1A 1JT

    Display of externally illuminated fascia sign on Bennet Street measuring 5.43m x 0.42m; externally illuminated fascia signs on St James's Street measuring 4.44m x 0.34m, 1.87m x 0.31m, and two logos.

    Decided 2 Oct 2025 Advertising

Timeline

Dates from the published record

  1. 4 Sep 2026

    Received by Westminster

  2. 11 Sep 2026

    Added to PlanIndex

  3. 28 Sep 2026

    Status changed to Decided

    Previously Pending.

After the decision

Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Fifth Floor 49 St James's Street London SW1A 1JR

    25/06621/LBC Submitted 16 Sep 2025 50 yards away

    Internal refurbishment including replacement of existing non-original office fit-out; suspended ceiling and air-cooling equipment; re-configured internal partitions to form separate office spaces; modern kitchen and bathroom facilities replaced/upgraded; and other associated work to fifth floor.

    Granted Heritage and listed buildings 37 docs
  • 162 Piccadilly London W1J 9ED

    25/06911/LBC Submitted 25 Sep 2025 50 yards away

    Retention of four back lit (letters only) fascia signs each measuring 1.42m x 0.19m and an internally illuminated hanging sign measuring 0.60m x 0.60m.

    Granted Heritage and listed buildings 15 docs
  • 162 Piccadilly London W1J 9ED

    25/06910/ADV Submitted 25 Sep 2025 50 yards away

    Display of four internally illuminated fascia signs each measuring 1.42m x 0.19m; an internally illuminated hanging sign measuring 0.60m x 0.60 (Retrospective). (Linked with 25/06911/LBC)

    Granted Advertising 5 docs
  • 63 - 65 Piccadilly London W1J 0DY

    26/03730/ADFULL Submitted 8 Jun 2026 50 yards away

    88% historically approved · decision due ~3 Aug

    Details of new windows, dormer windows, and external doors pursuant to condition 7 (part 1) of planning permission dated 16 February 2026 (RN: 25/04586/FULL). (Linked with 26/03766/ADLBC)

    Awaiting decision Full applications Loft or dormer Windows or glazing 7 docs
  • 63 - 65 Piccadilly London W1J 0DY

    26/03766/ADLBC Submitted 8 Jun 2026 50 yards away

    89% historically approved · decision due ~3 Aug

    Details of new windows, dormer windows, and external doors, Skirtings, dados, architraves, cornices and decorative plasterwork, new locations for relocated fireplaces, new mezzanine structure; and photographic sample of facing materials pursuant to conditions 4 (parts 1, 2, 3 &5) and 10 of listed building consent dated 13 February 2026 (RN: 25/04587/LBC). (Linked with 26/03730/ADFULL)

    Awaiting decision Conditions Loft or dormer Windows or glazing 7 docs
  • 63 - 65 Piccadilly London W1J 0DY

    26/03290/ADLBC Submitted 14 May 2026 50 yards away

    89% historically approved · decision due ~9 Jul

    Details of new windows, dormer windows, doors, fireplaces and juliet balconies / reinstatement of chequerboard finish, updated design to service riser, retention of stone shelves to front vaults and existing wall and linings to western party wall of 'junior suite' at mezzanine level / facing materials pursuant to conditions 4, 8 and 10 of listed building consent dated 13 February 2026 (RN: 25/04587/LBC) [Linked to 26/03182/ADFULL]

    Awaiting decision Conditions Loft or dormer Windows or glazing 1 doc

In Westminster

  • 26/07356/ADV Awaiting decision

    Basement And Ground Floor 11 Wardour Street London W1D 6PG

    Display of externally illuminated other sign measuring 0.95m X 0.35m, 0.3m X 0.1m, 0.3m X 0.1m, non illuminated other sign 0.15m X 0.15m, 0.5m X 1m, externally illuminated projecting sign 0.5m X 0.5m and non illuminated awning 3.35m X 0.7m

    Received 27 Oct, published by the council 2 Nov 2026 Advertising
  • 26/07357/ADV Awaiting decision

    53 New Bond Street London W1S 1DG

    Display of externally illuminated attached to first floor of the site hoarding, and installation of illuminated stars for a temporary Christmas period measuring 4.8m X 5.5m

    Received 27 Oct, published by the council 2 Nov 2026 Advertising
  • 26/07304/ADV Awaiting decision

    Basement To First Floor 13 - 14 Thayer Street London W1U 3JR

    Display of two non-illuminated projecting sign o both sides of the front façade each measuring 0.40m x 0.60m, a non-illuminated lettering to entrance measuring 0.10m x 0.55m, non-illuminated menu board measuring 0.39m x 0.60m and non-illuminated sign on a retractable awning measuring 0.12m high x 1.50m. (Linked with 26/07303/FULL)

    Received 26 Oct, published by the council 29 Oct 2026 Advertising
  • 26/07318/ADV Awaiting decision

    110 - 116 Wigmore Street London W1U 3RU

    Display of two internally illuminated double-sided digital advertisement panels, measuring 2.1 m × 1.34 m, incorporated into a bus shelter and displaying static and rotating images on pavement Outside 110 Wigmore Street.

    Received 26 Oct, published by the council 29 Oct 2026 Advertising
  • 26/07273/ADV Awaiting decision

    The Salisbury Public House 90 St Martin's Lane London WC2N 4AP

    Display of three externally illuminated fascia sings each measuring 2m x 0.178m; a building number measuring 0.50m x 0.17m; two externally illuminated projecting signs each measuring 1.35m x 0.5m; two plaque each measuring 0.25m x 0.25m; two internally illuminated menu boxes each measuring 0.29m x 0.42m; an internally illuminated history board measuring 2.42m x 1.12m; seven slimline floodlights each measuring 0.187m x 0.28m; and a non-illuminated CCTV sign measuring 0.21m x 0.281m. (Linked with 26/07274/LBC)

    Received 23 Oct, published by the council 28 Oct 2026 Advertising