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Planning application

54 St James's Street London SW1A 1JT

Granted Westminster 25/06597/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of externally illuminated fascia sign on Bennet Street measuring 5.43m x 0.42m; externally illuminated fascia signs on St James's Street measuring 4.44m x 0.34m, 1.87m x 0.31m, and two logos.

As published by the council, reference 25/06597/ADV

Application record

Reference
25/06597/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Application Permitted
Received
15 Sep 2025
Validated
15 Sep 2025
Decided
2 Oct 2025
Ward
St James's
Decision by
Delegated Decision
Postcode
SW1A 1JT

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025: 1 approved, 0 refused.

  • 26/06059/ADV Awaiting decision

    54 St James's Street London SW1A 1JT

    Display of externally illuminated signs each measuring 0.34m x 2.03m, 0.31m x 1.86m, 0.34m x 2.03m and 2 x (0.27m x 1.20m); and window graphic vinyls measuring 1.20m x 3.15m and 1.20m x 5.15m.

    Submitted 4 Sep 2026 Advertising

Timeline

Dates from the published record

  1. 15 Sep 2025

    Received by Westminster

  2. 2 Oct 2025

    Decision issued: Application Permitted

  3. 21 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Signbox Limited Agent, registered in Eastleigh

Active · incorporated 1985 · Eastleigh

3 applications on PlanIndex · across 3 councils

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

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Documents

Plans, drawings, consultee responses and the officer's report

13 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this grant of permission means

Westminster granted permission on 2 October 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 500 metres

  • Basement And Ground Floor 54 St James's Street London SW1A 1JT

    25/05953/ADV Submitted 21 Aug 2025 3m away

    Display of one non illuminated A board pavement sign measuring 1.55m x 0.895m.

    Refused Advertising 16 docs
  • Blue Post Public House 6 Bennet Street London SW1A 1RP

    26/01541/ADV Submitted 10 Mar 2026 25m away

    84% historically approved · decision due ~5 May

    Display of externally illuminated projecting sign measuring 0.9m X 1.2m, 0.9m X 1.2m, externally illuminated fascia sign measuring 1.9m X 0.47m, 0.825m X 0.47m, 2.8m X 0.47m, 2.86m X 0.47m, 1.825m X 0.47m, 1.825m X 0.47m, internally illuminated fascia sign measuring 0.377m X 0.5m, non illuminated fascia 0.25m X 0.25m, 0.6m X 0.9m, and 0.6m X 0.9m

    Awaiting decision Advertising 6 docs
  • 54 St James's Street London SW1A 1JT

    26/06059/ADV Submitted 4 Sep 2026 41m away

    84% historically approved · decision due ~30 Oct

    Display of externally illuminated signs each measuring 0.34m x 2.03m, 0.31m x 1.86m, 0.34m x 2.03m and 2 x (0.27m x 1.20m); and window graphic vinyls measuring 1.20m x 3.15m and 1.20m x 5.15m.

    Awaiting decision Advertising Windows or glazing
  • Fifth Floor 49 St James's Street London SW1A 1JR

    25/06621/LBC Submitted 16 Sep 2025 41m away

    Internal refurbishment including replacement of existing non-original office fit-out; suspended ceiling and air-cooling equipment; re-configured internal partitions to form separate office spaces; modern kitchen and bathroom facilities replaced/upgraded; and other associated work to fifth floor.

    Granted Heritage and listed buildings 37 docs
  • 37 St James's Street London SW1A 1JD

    25/07029/LBC Submitted 30 Sep 2025 51m away

    External accessible passenger lift from the ground floor to basement level and internal accessible passenger lift from basement to ground floor; formalisation of existing services, including new plant room with screening to roof; and minor internal alterations.

    Granted Heritage and listed buildings 102 docs
  • 37 St James's Street London SW1A 1JD

    26/01034/LBC Submitted 18 Feb 2026 53m away

    90% historically approved · decision due ~15 Apr

    Internal alterations including replacement of existing goods lift and associated works.

    Awaiting decision Heritage and listed buildings 19 docs

In Westminster

  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    15 Sep 2026 Advertising
  • 26/06184/ADV Awaiting decision

    Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL

    Display of two non-illuminated hotel-branded flags measuring 2m X 0.1m mounted on two angled wall-mounted flagpoles on the northern elevation. [Linked to 26/05884/LBC].

    10 Sep 2026 Advertising
  • 26/06228/ADV Awaiting decision

    Basement And Ground Floor 2 Spring Street London W2 3RA

    Display of externally illuminated projection sign measuring 600mm x 600mm, and retention of externally illuminated fascia sign (Linked with 26/05931/LBC)

    9 Sep 2026 Advertising
  • 26/06167/ADV Awaiting decision

    Basement And Ground Floor 11 Wardour Street London W1D 6PG

    Display of externally illuminated fascia signs signs measuring 0.95m X 0.35m, 0.3m X 0.1m, 0.3m X 0.1m, 0.15m X 0.15m, 0.5m X 1m and externally illuminated projecting sign 0.5m X 0.5m

    9 Sep 2026 Advertising
  • 26/06146/ADV Awaiting decision

    17 Bedford Street London WC2E 9HP

    Display of externally illuminated projection sign measuring 900mm x 300mm (Linked with 26/06155/LBC)

    9 Sep 2026 Advertising