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Planning application

54 St James's Street London SW1A 1JT

Granted Westminster 25/06597/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of externally illuminated fascia sign on Bennet Street measuring 5.43m x 0.42m; externally illuminated fascia signs on St James's Street measuring 4.44m x 0.34m, 1.87m x 0.31m, and two logos.

As published by the council, reference 25/06597/ADV

Application record

Reference
25/06597/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
15 Sep 2025
Validated
15 Sep 2025
Decided
2 Oct 2025
Ward
St James's
Decision by
Delegated Decision
Postcode
SW1A 1JT

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025: 1 approved, 0 refused.

  • 26/06059/ADV Decided

    54 St James's Street London SW1A 1JT

    Display of externally illuminated fascia signs each measuring 1.2m x 0.27m; 1.8m x 0.3m; and 1.2m x 0.27m on the St James's Street elevation and an externally illuminated fascia sign measuring 2m x 0.34m on the Bennett Street elevation.

    Submitted 4 Sep 2026 Advertising

Timeline

Dates from the published record

  1. 15 Sep 2025

    Received by Westminster

  2. 2 Oct 2025

    Decision issued: Application Permitted

  3. 21 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Signbox Limited Agent, registered in Eastleigh

Active · incorporated 1985 · Eastleigh

3 applications on PlanIndex · across 3 councils

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

13 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this grant of permission means

Westminster granted permission on 2 October 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Basement And Ground Floor 54 St James's Street London SW1A 1JT

    25/05953/ADV Submitted 21 Aug 2025 50 yards away

    Display of one non illuminated A board pavement sign measuring 1.55m x 0.895m.

    Refused Advertising 16 docs
  • Blue Post Public House 6 Bennet Street London SW1A 1RP

    26/01541/ADV Submitted 10 Mar 2026 50 yards away

    82% historically approved · decision due ~5 May

    Display of externally illuminated projecting sign measuring 0.9m X 1.2m, 0.9m X 1.2m, externally illuminated fascia sign measuring 1.9m X 0.47m, 0.825m X 0.47m, 2.8m X 0.47m, 2.86m X 0.47m, 1.825m X 0.47m, 1.825m X 0.47m, internally illuminated fascia sign measuring 0.377m X 0.5m, non illuminated fascia 0.25m X 0.25m, 0.6m X 0.9m, and 0.6m X 0.9m

    Awaiting decision Advertising 6 docs
  • 54 St James's Street London SW1A 1JT

    26/06059/ADV Submitted 4 Sep 2026 50 yards away

    82% historically approved · decision due ~30 Oct

    Display of externally illuminated fascia signs each measuring 1.2m x 0.27m; 1.8m x 0.3m; and 1.2m x 0.27m on the St James's Street elevation and an externally illuminated fascia sign measuring 2m x 0.34m on the Bennett Street elevation.

    Decided Advertising
  • Fifth Floor 49 St James's Street London SW1A 1JR

    25/06621/LBC Submitted 16 Sep 2025 50 yards away

    Internal refurbishment including replacement of existing non-original office fit-out; suspended ceiling and air-cooling equipment; re-configured internal partitions to form separate office spaces; modern kitchen and bathroom facilities replaced/upgraded; and other associated work to fifth floor.

    Granted Heritage and listed buildings 37 docs
  • 37 St James's Street London SW1A 1JD

    25/07029/LBC Submitted 30 Sep 2025 50 yards away

    External accessible passenger lift from the ground floor to basement level and internal accessible passenger lift from basement to ground floor; formalisation of existing services, including new plant room with screening to roof; and minor internal alterations.

    Granted Heritage and listed buildings 102 docs
  • 37 St James's Street London SW1A 1JD

    26/01034/LBC Submitted 18 Feb 2026 50 yards away

    90% historically approved · decision due ~15 Apr

    Internal alterations including replacement of existing goods lift and associated works.

    Awaiting decision Heritage and listed buildings 19 docs

In Westminster

  • 26/07357/ADV Awaiting decision

    53 New Bond Street London W1S 1DG

    Display of externally illuminated attached to first floor of the site hoarding, and installation of illuminated stars for a temporary Christmas period measuring 4.8m X 5.5m

    Received 27 Oct, published by the council 2 Nov 2026 Advertising
  • 26/07304/ADV Awaiting decision

    Basement To First Floor 13 - 14 Thayer Street London W1U 3JR

    Display of two non-illuminated projecting sign o both sides of the front façade each measuring 0.40m x 0.60m, a non-illuminated lettering to entrance measuring 0.10m x 0.55m, non-illuminated menu board measuring 0.39m x 0.60m and non-illuminated sign on a retractable awning measuring 0.12m high x 1.50m. (Linked with 26/07303/FULL)

    Received 26 Oct, published by the council 29 Oct 2026 Advertising
  • 26/07318/ADV Awaiting decision

    110 - 116 Wigmore Street London W1U 3RU

    Display of two internally illuminated double-sided digital advertisement panels, measuring 2.1 m × 1.34 m, incorporated into a bus shelter and displaying static and rotating images on pavement Outside 110 Wigmore Street.

    Received 26 Oct, published by the council 29 Oct 2026 Advertising
  • 26/07273/ADV Awaiting decision

    The Salisbury Public House 90 St Martin's Lane London WC2N 4AP

    Display of three externally illuminated fascia sings each measuring 2m x 0.178m; a building number measuring 0.50m x 0.17m; two externally illuminated projecting signs each measuring 1.35m x 0.5m; two plaque each measuring 0.25m x 0.25m; two internally illuminated menu boxes each measuring 0.29m x 0.42m; an internally illuminated history board measuring 2.42m x 1.12m; seven slimline floodlights each measuring 0.187m x 0.28m; and a non-illuminated CCTV sign measuring 0.21m x 0.281m. (Linked with 26/07274/LBC)

    Received 23 Oct, published by the council 28 Oct 2026 Advertising
  • 26/07284/ADV Awaiting decision

    80 Shaftesbury Avenue London W1D 6NF

    Display externally illuminated fascia sign measuring 0.8m x 0.176m; a non-illuminated projecting sign measuring 0.6m x 0.4m; a non-illuminated logo on the blind valance measuring 0.40m x 0.09m.

    Received 23 Oct, published by the council 28 Oct 2026 Advertising