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Planning application

95 - 97 Dean Street London W1D 3SY

Granted Westminster 25/05189/ADV Advert Application (ADV)

Relates to 25/05188/FULL

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of three internally illuminated fascia signs measuring 0.33m x 3.915m, 0.25m x 2.28m, and one non illuminated projecting sign measuring 0.75m x 0.55m. Linked with 25/05188/FULL

As published by the council, reference 25/05189/ADV

Application record

Reference
25/05189/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
25 Jul 2025
Validated
25 Jul 2025
Decided
12 Sep 2025
Ward
West End
Decision by
Delegated Decision
Postcode
W1D 3SY

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025: 2 approved, 0 refused.

  • 25/05188/FULL Granted

    95 - 97 Dean Street London W1D 3SY

    Alterations to shopfront including installation of a solid metal stall riser; metal side panels to both sides of the central entrance doors; New powder coated aluminium framed glazing with tinted glass; awning and signage; and other associated works. Linked with 25/05189/ADV

    Decided 12 Sep 2025 Full applications

Timeline

Dates from the published record

  1. 25 Jul 2025

    Received by Westminster

  2. 12 Sep 2025

    Decision issued: Application Permitted

  3. 21 Jul 2026

    Added to PlanIndex

Cases linked to this one on the register

  • 25/05188/FULL Granted

    95 - 97 Dean Street London W1D 3SY

    Alterations to shopfront including installation of a solid metal stall riser; metal side panels to both sides of the central entrance doors; New powder coated aluminium framed glazing with tinted glass; awning and signage; and other associated works. Linked with 25/05189/ADV

    Decided 12 Sep 2025 Full applications

1 later application on the register refers to this one:

  • 25/05188/FULL Granted

    95 - 97 Dean Street London W1D 3SY

    Alterations to shopfront including installation of a solid metal stall riser; metal side panels to both sides of the central entrance doors; New powder coated aluminium framed glazing with tinted glass; awning and signage; and other associated works. Linked with 25/05189/ADV

    Decided 12 Sep 2025 Full applications

Who's behind it

Company information only, from the register and Companies House

Firstplan Ltd Agent, registered in London

Active · incorporated 2003 · London

751 applications on PlanIndex · across 109 councils · 94% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

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Documents

Plans, drawings, consultee responses and the officer's report

8 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this grant of permission means

Westminster granted permission on 12 September 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 95 - 97 Dean Street London W1D 3SY

    25/05188/FULL Submitted 25 Jul 2025 50 yards away

    Alterations to shopfront including installation of a solid metal stall riser; metal side panels to both sides of the central entrance doors; New powder coated aluminium framed glazing with tinted glass; awning and signage; and other associated works. Linked with 25/05189/ADV

    Granted Full applications Windows or glazing 11 docs
  • Development Site On Land Bounded By Dean Street, Oxford Street, Diadem Court And Great Chapel Street London

    23/04445/NMA Submitted 30 Jun 2023 50 yards away

    Amendment to planning permission dated 18th April 2016 (RN 11/10055/FULL) for the 1) Use of void areas within station building at basement, ground and mezzanine floors fronting onto Oxford Street for retail purposes, and erection of a building comprising first and six upper floors with roof top plant to the north of Fareham Street for use as 69 flats (Site C). 2) Use of ground floor void area fronting onto Dean Street and Fareham Street for retail purposes and erection of a building comprising first and five upper floors with roof top plant to the south of Fareham Street for use as 23 flats (Site D). NAMELY, to create a single new 1-bedroom apartment within the existing roof top plant space, to install a new roof light over proposed apartment, relocation of PV panels, minor changes to the existing external plant room walls to improve daylight and new glass balustrade to form boundary for private open space.

    Withdrawn Amendments New dwelling Loft or dormer +1 27 docs
    Major scheme
  • 3 Great Chapel Street London W1F 8FL

    25/07130/FULL Submitted 3 Oct 2025 50 yards away

    Shopfront Alterations. (Linked with 25/07131/ADV)

    Granted Full applications Windows or glazing 10 docs
  • 3 Great Chapel Street London W1F 8FL

    25/07131/ADV Submitted 3 Oct 2025 50 yards away

    Display of a halo illuminated fascia sign measuring 0.33m x 1.30m; an externally illuminated projecting sign measuring 0.75m x 0.55m.

    Granted Advertising 8 docs
  • West End House 91 - 92 Dean Street London W1D 3SY

    26/03535/ADV Submitted 29 May 2026 50 yards away

    84% historically approved · decision due ~24 Jul

    Display of temporary non illuminated printed dibond hoarding to five window reveals measuring 2.245m x 2.395m, 2.245m x 1.305, 2.245m x 2.395m, 2.24m x 2.39m, 2.245m x 2.395m. (Retrospective)

    Awaiting decision Advertising Windows or glazing 11 docs
  • West End House 91 - 92 Dean Street London W1D 3SY

    26/01220/ADV Submitted 26 Feb 2026 50 yards away

    Display of five non-illuminated dibond panels measuring, three measuring 2.245m x 2.395m, one measuring 2.245m x 1.305m, and one measuring 2.24m x 2.39m.

    Granted Advertising 15 docs

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/06304/ADV Awaiting decision

    10 Piccadilly London W1J 0DD

    Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.

    Received 15 Sep, published by the council 22 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising