Planning application
25/05189/ADV
95 - 97 Dean Street London W1D 3SY
Proposal
Display of three internally illuminated fascia signs measuring 0.33m x 3.915m, 0.25m x 2.28m, and one non illuminated projecting sign measuring 0.75m x 0.55m. Linked with 25/05188/FULL
As published by the council, reference 25/05189/ADV
Timeline
Dates from the published record
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25 Jul 2025
Received by Westminster
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12 Sep 2025
Decision issued: Application Permitted
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21 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/05188/FULL Granted
95 - 97 Dean Street London W1D 3SY
Alterations to shopfront including installation of a solid metal stall riser; metal side panels to both sides of the central entrance doors; New powder coated aluminium framed glazing with tinted glass; awning and signage; and other associated works. Linked with 25/05189/ADV
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25/07130/FULL Awaiting decision
3 Great Chapel Street London W1F 8FL
Shopfront Alterations. (Linked with 25/07131/ADV)
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25/07131/ADV Awaiting decision
3 Great Chapel Street London W1F 8FL
Display of a halo illuminated fascia sign measruing 0.33m x 1.30m; an externally illuminated projecting sign measurting 0.75m x 0.55m; and a canvas awning measuring 3.84m x 1.50m. (Linked with 25/07130/FULL)
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26/03535/ADV Awaiting decision
West End House 91 - 92 Dean Street London W1D 3SY
Display of temporary non illuminated printed dibond hoarding to five window reveals measuring 2.245m x 2.395m, 2.245m x 1.305, 2.245m x 2.395m, 2.24m x 2.39m, 2.245m x 2.395m. (Retrospective)
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26/01220/ADV Granted
West End House 91 - 92 Dean Street London W1D 3SY
Display of five non-illuminated dibond panels measuring, three measuring 2.245m x 2.395m, one measuring 2.245m x 1.305m, and one measuring 2.24m x 2.39m.
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25/08771/LBC Granted
4 - 6 Soho Square London W1D 3PZ
Internal alterations at all floor levels of 4 and 6 Soho Square, and on the 1st and 2nd floors of the Dean Street Annex.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.