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Planning application

26/01220/ADV

West End House 91 - 92 Dean Street London W1D 3SY

Granted Westminster Advert Application (ADV)

Proposal

Display of five non-illuminated dibond panels measuring, three measuring 2.245m x 2.395m, one measuring 2.245m x 1.305m, and one measuring 2.24m x 2.39m.

As published by the council, reference 26/01220/ADV

Timeline

Dates from the published record

  1. 26 Feb 2026

    Received by Westminster

  2. 14 Apr 2026

    Decision issued: Application Permitted

  3. 21 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 26/03535/ADV Awaiting decision

    West End House 91 - 92 Dean Street London W1D 3SY

    Display of temporary non illuminated printed dibond hoarding to five window reveals measuring 2.245m x 2.395m, 2.245m x 1.305, 2.245m x 2.395m, 2.24m x 2.39m, 2.245m x 2.395m. (Retrospective)

    29 May 2026 7m away Advertising
  • 26/04093/ADV Awaiting decision

    Basement And Ground Floor 10 Dean Street London W1D 3RW

    Display of five internally illuminated fascia signs measuring 0.47 x 5.262m, 0.615m x 1.037m, 0.615m x 1.037m, one internally illuminated projecting sign measuring 0.7m x 0.7m and one internally illuminated other sign measuring 0.85m x 0.85m.

    22 Jun 2026 31m away Advertising
  • 26/03384/ADV Awaiting decision

    18 Carlisle Street London W1D 3BX

    Display of replica facade scaffold shroud measuring 6m x 8m, for a temporary period of four months.

    21 May 2026 31m away Advertising
  • 25/05188/FULL Granted

    95 - 97 Dean Street London W1D 3SY

    Alterations to shopfront including installation of a solid metal stall riser; metal side panels to both sides of the central entrance doors; New powder coated aluminium framed glazing with tinted glass; awning and signage; and other associated works. Linked with 25/05189/ADV

    25 Jul 2025 32m away Full applications
  • 25/05189/ADV Granted

    95 - 97 Dean Street London W1D 3SY

    Display of three internally illuminated fascia signs measuring 0.33m x 3.915m, 0.25m x 2.28m, and one non illuminated projecting sign measuring 0.75m x 0.55m. Linked with 25/05188/FULL

    25 Jul 2025 33m away Advertising
  • 26/00401/LBC Refused

    89 Dean Street London W1D 3SU

    Installation of a beam with restraint posts bolted to wall to the second floor

    23 Jan 2026 35m away Heritage and listed buildings

In Westminster

  • 26/04988/ADV Awaiting decision

    34A Paddington Street London W1U 4HG

    Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m

    24 Jul 2026 Advertising
  • 26/04973/ADV Awaiting decision

    Cathedral Piazza Victoria Street London SW1E 5NN

    Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.

    24 Jul 2026 Advertising
  • 26/04993/ADV Awaiting decision

    Unit 11 Marylebone Station Melcombe Place London NW1 6JJ

    Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)

    24 Jul 2026 Advertising
  • 26/04959/ADV Awaiting decision

    Ground Floor 72 - 73 Margaret Street London W1W 8ST

    Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.

    24 Jul 2026 Advertising
  • 26/04964/ADV Awaiting decision

    13 Marylebone Lane London W1U 2NE

    Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.

    24 Jul 2026 Advertising