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Planning application

Cumberland Hotel Great Cumberland Place London W1H 7DL

Granted Westminster 23/02912/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of an internally illuminated wall sign measuring 150cm x 270cm and an internally illuminated high level fascia sign measuring 100cm x 1200cm. [Split decision with 23/03614/ADV]

As published by the council, reference 23/02912/ADV

Application record

Reference
23/02912/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
2 May 2023
Validated
22 May 2023
Decided
28 Sep 2023
Ward
West End
Decision by
Delegated Decision
Postcode
W1H 7DL

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2023: 2 approved, 0 refused.

  • 25/07858/ADV Granted

    Cumberland Hotel Great Cumberland Place London W1H 7DL

    Display of internally illuminated (letters only) hanging signs measuring 3.71m X 1.8m, 1.196m X 1.8m, 0.6m X 0.6m and internally (halo) illuminated fascia sign measuring 3.454m X 0.3m to the Bryanston Street and Great Cumberland Place elevations of the Cumberland Hotel at ground floor level.

    Decided 20 Feb 2026 Advertising

Timeline

Dates from the published record

  1. 2 May 2023

    Received by Westminster

  2. 22 May 2023

    Validated

    Checked as complete and ready for consideration.

  3. 28 Sep 2023

    Decision issued: Application Permitted

  4. 2 Oct 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Unwin Jones Partnership Agent

95 applications on PlanIndex · across 29 councils · 96% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

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Documents

Plans, drawings, consultee responses and the officer's report

19 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this grant of permission means

Westminster granted permission on 28 September 2023, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Cumberland Hotel Great Cumberland Place London W1H 7DL

    25/07858/ADV Submitted 30 Oct 2025 50 yards away

    Display of internally illuminated (letters only) hanging signs measuring 3.71m X 1.8m, 1.196m X 1.8m, 0.6m X 0.6m and internally (halo) illuminated fascia sign measuring 3.454m X 0.3m to the Bryanston Street and Great Cumberland Place elevations of the Cumberland Hotel at ground floor level.

    Granted Advertising 22 docs

  • 556 Oxford Street London W1C 1LZ

    11/11107/FULL Submitted 14 Nov 2011 50 yards away

    Use as an information kiosk (sui generis use).

    Granted Full applications 6 docs

  • 556 Oxford Street London W1C 1LZ

    11/11108/ADV Submitted 14 Nov 2011 50 yards away

    Display of non illuminated fascia sign (06.m x 2.8m), non-illuminated projecting sign (0.6m and 0.9m) and non-illuminated window graphics (1m x 1.2m and 2m x 1.2m)

    Decided Advertising Windows or glazing 4 docs

  • 1 Marble Arch London W1H 7EJ

    25/08614/ADV Submitted 25 Nov 2025 50 yards away

    Display of Christmas light surrounds to shopfront windows for a temporary period from 26 November 2025 to 9 January 2026.

    Granted Advertising Windows or glazing 11 docs

  • Marble Arch At Marble Arch London W1H 7DX

    26/01963/ADFULL Submitted 25 Mar 2026 50 yards away

    88% historically approved · decision due ~20 May

    Details of Construction Logistics Plan pursuant to discharge of condition 11 of planning permission dated 18th February 2026 (RN:25/06615/FULL ).

    Awaiting decision Full applications 4 docs

  • Marble Arch At Marble Arch London W1H 7DX

    26/02375/NMA Submitted 10 Apr 2026 50 yards away

    93% historically approved · decision due ~5 Jun

    Amendments to planning permission dated 18th February 2026 (RN:25/06615/FULL) for Use of part of Marble Arch Island as a temporary theatre event space with associated structures and works. Namely, small decrease in the overall length of the building, small increase in its overall height and width, addition of a small 'service yard' at the rear of the building, change to material/construction of upper façade.

    Awaiting decision Amendments 16 docs

In Westminster

  • 26/06992/ADV Decided

    78 - 80 Wigmore Street London W1U 2SJ

    Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.

    Received 13 Oct, published by the council 15 Oct 2026 Advertising
  • 26/07194/ADV Awaiting decision

    98 Victoria Street London SW1E 5JL

    Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)

    Received 21 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07160/ADV Awaiting decision

    18 - 21 Haymarket London SW1Y 4DQ

    Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m

    Received 20 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07157/ADV Awaiting decision

    41 - 44 Great Windmill Street London W1D 7NF

    Display of one non illuminated projection sign, measuring 800mm x 300mm

    Received 20 Oct, published by the council 21 Oct 2026 Advertising
  • 26/07125/ADV Awaiting decision

    1 Upper St Martin's Lane London WC2H 9NY

    Display of 2 externally illuminated hanging signs each measuring 1.00m x 1.00m; 8 externally illuminated fascia signs each measuring 0.40m x 3.35m; 1 no. fanlight measuring 0.80m x 1.40m

    19 Oct 2026 Advertising