Planning application
Cumberland Hotel Great Cumberland Place London W1H 7DL
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
Display of internally illuminated (letters only) hanging signs measuring 3.71m X 1.8m, 1.196m X 1.8m, 0.6m X 0.6m and internally (halo) illuminated fascia sign measuring 3.454m X 0.3m to the Bryanston Street and Great Cumberland Place elevations of the Cumberland Hotel at ground floor level.
As published by the council, reference 25/07858/ADV
Application record
- Reference
- 25/07858/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Granted As published: Application Permitted
- Received
- 30 Oct 2025
- Validated
- 30 Oct 2025
- Decided
- 20 Feb 2026
- Ward
- West End
- Decision by
- Delegated Decision
- Postcode
- W1H 7DL
Site history
Applications at this address on the Westminster register
This site has had 2 applications since 2023: 2 approved, 0 refused.
-
23/02912/ADV Granted
Cumberland Hotel Great Cumberland Place London W1H 7DL
Display of an internally illuminated wall sign measuring 150cm x 270cm and an internally illuminated high level fascia sign measuring 100cm x 1200cm. [Split decision with 23/03614/ADV]
Timeline
Dates from the published record
-
30 Oct 2025
Received by Westminster
-
20 Feb 2026
Decision issued: Application Permitted
-
21 Jul 2026
Added to PlanIndex
Who's behind it
Company information only, from the register and Companies House
ADL Planning Pty Ltd Agent, a planning consultancy
105 applications on PlanIndex · across 7 councils · 91% granted
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Plans, drawings, consultee responses and the officer's report
22 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
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Open the documentsWhat this grant of permission means
Westminster granted permission on 20 February 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
Cumberland Hotel Great Cumberland Place London W1H 7DL
Display of an internally illuminated wall sign measuring 150cm x 270cm and an internally illuminated high level fascia sign measuring 100cm x 1200cm. [Split decision with 23/03614/ADV]
Granted Advertising 19 docs -
556 Oxford Street London W1C 1LZ
Use as an information kiosk (sui generis use).
Granted Full applications 6 docs -
556 Oxford Street London W1C 1LZ
Display of non illuminated fascia sign (06.m x 2.8m), non-illuminated projecting sign (0.6m and 0.9m) and non-illuminated window graphics (1m x 1.2m and 2m x 1.2m)
Decided Advertising Windows or glazing 4 docs -
542 - 546 Oxford Street London W1C 1LU
82% historically approved · decision due ~10 Jun
Display of four internally illuminated fascia signs, three measuring 3.755m x 0.52m and one measuring 3.034m x 0.42m; two internally illuminated projecting signs measuring 0.375m x 0.75m; and one vinyl on glazing measuring 2.7m x 2.9m.
Awaiting decision Advertising Windows or glazing 13 docs -
14 - 22 Old Quebec Street London W1H 7AF
82% historically approved · decision due ~24 Sep
Display of two internally illuminated fascia signs measuring 1.00m x 2.77m and 0.16m x 2.18m; six non illuminated flags each measuring 1.00m x 0.90m; and two non illuminated banners measuring 2.30m x 0.46m.
Awaiting decision Advertising -
1 Old Quebec Street London W1H 7AF
88% historically approved · decision due ~22 May
Alterations to shopfront including installation of additional door and placement of non-fixed street furniture on forecourt area.
Awaiting decision Full applications Windows or glazing 19 docs
Other advertisement consent applications
In Westminster
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26/07474/ADV Awaiting decision
456 - 459 Strand London WC2R 0RG
Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m
-
26/07436/ADV Awaiting decision
Unit 1 123 Bayswater Road London W2 3JH
Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.
-
26/07441/ADV Awaiting decision
2 Charing Cross Road London WC2H 0HH
Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m
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26/07429/ADV Awaiting decision
24 - 25 Mount Street London W1K 2RR
Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.
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26/07439/ADV Awaiting decision
5 - 6 Leicester Square London WC2H 7NA
Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m