Savernake Mercedes Benz 123 London Road Newbury RG14 2BX

This site has had 2 applications since 2026.

• 26/01638/ADV Awaiting decision

  Savernake Mercedes Benz 123 London Road Newbury RG14 2BX

  Repositioning of existing Mercedes-Benz branded Flag pole and 6m Pylon from along the boundary of London road, to facing Marconi Road. Parking Icon Signs repositioned to suit new white lining layout. Proposed Mercedes-Benz fascia text and star logo to replace existing signage on the west elevation. Multibrand directional sign to the entrance via Marconi Road and wall mounted EV Parking icon signs to new EV Parking spaces.

  Submitted 27 Jul 2026 Advertising

1. 20 Aug 2026

   Received by West Berkshire

2. 25 Aug 2026

   Added to PlanIndex

3. Decision

   Awaiting decision

   Decision expected by 15 October 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

   West Berkshire took a median of 59 days over the applications it decided in the last year.

This application is with West Berkshire for determination, against a statutory target of eight weeks. Over the last year West Berkshire decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• Savernake Mercedes Benz 123 London Road Newbury RG14 2BX

  26/01638/ADV Submitted 27 Jul 2026 50 yards away

  90% historically approved · decision due ~25 Sep

  Repositioning of existing Mercedes-Benz branded Flag pole and 6m Pylon from along the boundary of London road, to facing Marconi Road. Parking Icon Signs repositioned to suit new white lining layout. Proposed Mercedes-Benz fascia text and star logo to replace existing signage on the west elevation. Multibrand directional sign to the entrance via Marconi Road and wall mounted EV Parking icon signs to new EV Parking spaces.

  Awaiting decision Advertising 8 docs

• 127 London Road Newbury RG14 2BX

  26/00259/ADV Submitted 5 Feb 2026 50 yards away

  3 x Fascia Signs - Fabricated 196mm deep aluminium back box with digitally printed flex-face canvas. The printed display is blue with a white grid pattern. The display is internally illuminated by white LEDS - white grid only to illuminate, blue elements do not illuminate. Illumination levels not exceeding 500cd/m

  Granted Advertising 13 docs

• Jalna London Road Newbury RG14 2BA

  26/01617/HOUSE Submitted 23 Jul 2026 50 yards away

  94% historically approved · decision due ~21 Sep

  Proposed side and rear single storey annex extension.

  Awaiting decision Householder Extension 27 docs
  Small domestic

• 22 Riverpark Industrial Estate Ampere Road Newbury RG14 2DQ

  26/00947/FUL Submitted 30 Apr 2026 100 yards away

  81% historically approved · decision due ~26 Jun

  Using the Industrial Unit as MOT and Motor Services.

  Awaiting decision Full applications 17 docs

• 192 London Road Newbury Berkshire RG14 2AZ

  02/01559/OUTMAJ Submitted 16 Jul 2002 150 yards away

  Proposed demolition of existing building and redevelopment of site, providing 100 new units, mixture of houses and flats with associated parking amenity

  Granted Outline New dwelling Demolition 3 docs
  Major scheme

• 10 Newport Road Newbury RG14 2AR

  25/02347/HOUSE Submitted 13 Oct 2025 150 yards away

  Single storey side extension. Single storey rear extension. Double storey side / rear extension.

  Granted Householder Extension 15 docs
  Small domestic

• 26/02280/ADV Awaiting decision

  Unit 4 Ely Road Theale Reading RG7 4BQ

  Add a branded company sign to the south elevation of Unit 4 Ely Road, this elevation looks on to Brunel Road. The branded fascia sign will enable visitors to identify our building. The sign will not be illuminated and will be 5.5 metres from the ground and will be 1.5x3.0.3 metres in size. It will be made of ACM

  20 Oct 2026 Advertising
• 26/02236/ADV Awaiting decision

  Burghfield Veterinary Surgery 1 Tarragon Way Burghfield Common Reading RG7 3YU

  Proposed external signage to existing Veterinary practice.

  Received 12 Oct, published by the council 19 Oct 2026 Advertising
• 26/01150/ADV Granted

  The Newbury 137 Bartholomew Street Newbury RG14 5HB

  Installation of replacement signs to include, 1x pictorial projecting sign, 1x set of individual house name letters, 1x menu case, 1x door plaque, 2x half lanterns, 1x amenity board

  Received 27 May, published by the council 25 Jul 2026 Advertising
• 26/01554/ADV Granted

  Pearl House 12 Bartholomew Street Newbury RG14 5DQ

  1) The replacement of three vinyl signs affixed to ground floor windows on Bartholomew Street with three internal backlit displays, 2) the replacement of the vinyl sign within the door of retail unit R-00-01 with updated details (and the removal of the two vinyl signs affixed to ground floor doors to retail unit R-00-02 and the entrance to the extra care scheme) and 3) the addition of four projecting signs on the Bartholomew Street elevation.

  Received 15 Jul, published by the council 25 Jul 2026 Advertising
• 26/01580/ADV Granted

  Waylands Polestar Newbury [Formally MG] Newbury Motor Park The Triangle Newbury RG14 7HT

  Replacement fascia signage, illuminated signage and pylon to existing motor dealership premises to rebrand as a Polestar Dealership.

  Received 17 Jul, published by the council 27 Jul 2026 Advertising