Planning application
127 London Road Newbury RG14 2BX
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
3 x Fascia Signs - Fabricated 196mm deep aluminium back box with digitally printed flex-face canvas. The printed display is blue with a white grid pattern. The display is internally illuminated by white LEDS - white grid only to illuminate, blue elements do not illuminate. Illumination levels not exceeding 500cd/m
As published by the council, reference 26/00259/ADV
Application record
- Reference
- 26/00259/ADV
- Type
- Advert Application
- Status
- Decided
- Decision
- Approval
- Received
- 5 Feb 2026
- Validated
- 2 Mar 2026
- Decided
- 13 May 2026
- Ward
- Newbury Clay Hill
- Parish
- Newbury Town Council
- Decision by
- Delegated Decision
- Postcode
- RG14 2BX
Site history
Applications at this address on the West Berkshire register
This site has had 2 applications since 2026: 1 approved, 0 refused.
-
26/01243/ADV Awaiting decision
127 London Road Newbury RG14 2BX
Sign 1: Illuminated 6m Omoda totem
Timeline
Dates from the published record
-
5 Feb 2026
Received by West Berkshire
-
2 Mar 2026
Validated
Checked as complete and ready for consideration.
-
13 May 2026
Decision issued: Approval
-
25 Jul 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
13 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat this grant of permission means
West Berkshire granted permission on 13 May 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 500 metres
-
Savernake Mercedes Benz 123 London Road Newbury RG14 2BX
90% historically approved · decision due ~25 Sep
Repositioning of existing Mercedes-Benz branded Flag pole and 6m Pylon from along the boundary of London road, to facing Marconi Road. Parking Icon Signs repositioned to suit new white lining layout. Proposed Mercedes-Benz fascia text and star logo to replace existing signage on the west elevation. Multibrand directional sign to the entrance via Marconi Road and wall mounted EV Parking icon signs to new EV Parking spaces.
Awaiting decision Advertising 7 docs -
127 London Road Newbury RG14 2BX
90% historically approved · decision due ~4 Aug
Sign 1: Illuminated 6m Omoda totem
Awaiting decision Advertising -
Savernake Mercedes Benz 123 London Road Newbury RG14 2BX
90% historically approved · decision due ~15 Oct
Advertising display 1off pylon sign 2off fascia signs 1off welcome sign
Awaiting decision Advertising -
Jalna London Road Newbury RG14 2BA
94% historically approved · decision due ~21 Sep
Proposed side and rear single storey annex extension.
Awaiting decision Householder Extension 25 docsSmall domestic -
22 Riverpark Industrial Estate Ampere Road Newbury RG14 2DQ
80% historically approved · decision due ~26 Jun
Using the Industrial Unit as MOT and Motor Services.
Awaiting decision Full applications 17 docs -
10 Newport Road Newbury RG14 2AR
Single storey side extension. Single storey rear extension. Double storey side / rear extension.
Granted Householder Extension 15 docsSmall domestic
Other advertisement consent applications
In West Berkshire
-
26/01810/ADV Awaiting decision
Savernake Mercedes Benz 123 London Road Newbury RG14 2BX
Advertising display 1off pylon sign 2off fascia signs 1off welcome sign
-
26/01792/ADV Awaiting decision
1 Kingsland Centre Thatcham RG19 3HN
Externally, advertisement proposals include the installation of two main fascia signs, one of which to be illuminated, and one illuminated projecting sign. Inside the shopfront windows, proposals include an illuminated directory of services and bank availability poster, three illuminated marketing posters and a community message in vinyl. On the shopfront door, signage proposals include an opening hours sign and a CCTV sign.
-
26/01782/ADV Awaiting decision
3 Regnum Drive Shaw Newbury RG14 2HF
Application for Consent to Display an Advertisement(s): Proposed new 1 x internally illuminated Box fascia, 2 x Dibond, 3 x Vinyls
-
26/01638/ADV Awaiting decision
Savernake Mercedes Benz 123 London Road Newbury RG14 2BX
Repositioning of existing Mercedes-Benz branded Flag pole and 6m Pylon from along the boundary of London road, to facing Marconi Road. Parking Icon Signs repositioned to suit new white lining layout. Proposed Mercedes-Benz fascia text and star logo to replace existing signage on the west elevation. Multibrand directional sign to the entrance via Marconi Road and wall mounted EV Parking icon signs to new EV Parking spaces.
-
26/01580/ADV Decided
Waylands Polestar Newbury [Formally MG] Newbury Motor Park The Triangle Newbury RG14 7HT
Replacement fascia signage, illuminated signage and pylon to existing motor dealership premises to rebrand as a Polestar Dealership.