Planning application
Savernake Mercedes Benz 123 London Road Newbury RG14 2BX
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Repositioning of existing Mercedes-Benz branded Flag pole and 6m Pylon from along the boundary of London road, to facing Marconi Road. Parking Icon Signs repositioned to suit new white lining layout. Proposed Mercedes-Benz fascia text and star logo to replace existing signage on the west elevation. Multibrand directional sign to the entrance via Marconi Road and wall mounted EV Parking icon signs to new EV Parking spaces.
As published by the council, reference 26/01638/ADV
Application record
- Reference
- 26/01638/ADV
- Category
- Advertising
- Status
- Awaiting decision
- Received
- 27 Jul 2026
- Validated
- 31 Jul 2026
- Postcode
- RG14 2BX
Timeline
Dates from the published record
-
27 Jul 2026
Received by West Berkshire
-
31 Jul 2026
Validated
Checked as complete and ready for consideration.
-
10 Aug 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 25 September 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
West Berkshire took a median of 58 days over the applications it decided in the last year.
What happens while it is decided
The process from here
This application is with West Berkshire for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
-
127 London Road Newbury RG14 2BX
90% historically approved · decision due ~4 Aug
Sign 1: Illuminated 6m Omoda totem
Awaiting decision Advertising -
Savernake Mercedes Benz 123 London Road Newbury RG14 2BX
90% historically approved · decision due ~15 Oct
Advertising display 1off pylon sign 2off fascia signs 1off welcome sign
Awaiting decision Advertising -
127 London Road Newbury RG14 2BX
3 x Fascia Signs - Fabricated 196mm deep aluminium back box with digitally printed flex-face canvas. The printed display is blue with a white grid pattern. The display is internally illuminated by white LEDS - white grid only to illuminate, blue elements do not illuminate. Illumination levels not exceeding 500cd/m
Granted Advertising 13 docs -
Robin Hood Toby Carvery 110 London Road Newbury RG14 2AJ
90% historically approved · decision due ~25 Aug
Traffic lights are blocked by trees encroaching over the road. All 3 Maple trees growing of the pavement / road should be cut back. To reduce back half of the canopies of the 3 specified trees by 2-3 metres so they are roughly 1 ft behind the metal railing below. They will also create 2m clearance from the traffic lights picture.
Decided Trees -
124 London Road Newbury Berkshire RG14 2AJ
Conversion to form 2 No. dwellings with single storey extension.
Refused Full applications Extension 2 docsSeveral homes -
Street Record 2 Charlton Place Newbury West Berkshire
The Electronic Communications Code (Conditions and restrictions) (Amendment) Regulations 2017 - BT intends to install fixed line broadband electronic communications apparatus.
Decided Telecoms 4 docs
Other advertising applications
In West Berkshire
-
26/01810/ADV Awaiting decision
Savernake Mercedes Benz 123 London Road Newbury RG14 2BX
Advertising display 1off pylon sign 2off fascia signs 1off welcome sign
-
26/01792/ADV Awaiting decision
1 Kingsland Centre Thatcham RG19 3HN
Externally, advertisement proposals include the installation of two main fascia signs, one of which to be illuminated, and one illuminated projecting sign. Inside the shopfront windows, proposals include an illuminated directory of services and bank availability poster, three illuminated marketing posters and a community message in vinyl. On the shopfront door, signage proposals include an opening hours sign and a CCTV sign.
-
26/01782/ADV Awaiting decision
3 Regnum Drive Shaw Newbury RG14 2HF
Application for Consent to Display an Advertisement(s): Proposed new 1 x internally illuminated Box fascia, 2 x Dibond, 3 x Vinyls
-
26/01580/ADV Awaiting decision
Waylands Polestar Newbury [Formally MG] Newbury Motor Park The Triangle Newbury RG14 7HT
Replacement fascia signage, illuminated signage and pylon to existing motor dealership premises to rebrand as a Polestar Dealership.
-
26/01020/ADV Granted
The Cunning Man Burghfield Bridge Burghfield RG30 3RB
ERECTION OF ILLUMINATED AND NON -ILLUMINATED SIGNS TO THE EXTERIOR OF THE BUILDING. SIGN A - EXISTING POST PICTORIAL TO BE STRIPPED BACK BY OTHERS, WITH NEW HANGMAN SLEEVER AND BRACKET/BOOT AND NEW PICTORIAL FITTED AND LINOLITES. SIGN B - NEW SET OF INDIVIDUAL HOUSENAME LETTERS AND BACK PANEL WITH TROUGH LIGHT. SIGN C - 1X NEW DOUBLE SIDED CAR PARK ENTRANCE SIGN WITH TROUGH LIGHT. SIGN D - 1X BRASS LANTERN TO MAIN ENTRANCE. SIGN E - 6X LED FLOOD LIGHTS (BY OTHERS). SIGN F - 1X MUDDY BOOT SIGN. SIGN G - 1X CCTV LEGAL SIGN BY DOOR. SIGN H - 1X CCTV LOGO SIGN. SIGN I - 1X GARDEN NOTICE. SIGN J - 1X SIGNWRITTEN HOUSENAME AND BACK PANEL TO REAR ELEVATION.SIGN K - 1X NEW DOUBLE SIDED DIRECTIONAL SIGN . SIGN L - 1X REPLACEMENT DEEP WATER SIGN