Planning application
CA/26/02226
Basement and Ground Floor, 10 Pembridge Road, London, W11 3HL
Proposal
Installation and display of 1 x internally illuminated fascia logo sign, 1x internally illuminated door sign, 2x TV display screens with intermittent colour changing LED tiles and 1x internally illuminated halo projecting sign
As published by the council, reference CA/26/02226
Timeline
Dates from the published record
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16 Apr 2026
Received by Kensington and Chelsea
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20 Jul 2026
Added to PlanIndex
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1 Aug 2026
Status changed to Pre-Determination Stage
Previously Validated and Registered.
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Kensington and Chelsea for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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PP/26/00313 Granted
Basement And Ground Floor, 16 Pembridge Road, London, W11 3HL
Alterations to shopfront entrance
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CA/25/06664 Refused
Ground Floor, 6 Pembridge Road, London, W11 3HL
Display of new advertisement A-board signage outside main entrance door.
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CON/26/02344 Granted
Public House, 11 Pembridge Road, London, W11 3HQ
Details required by Condition 4 (Construction Traffic Management Plan (CTMP)) of appeal decision APP/K5600/W/25/3362286, relating to the refused application PP/24/02262 (Change of use comprising conversion of first-floor theatre space to customer trade area. External and internal alterations to include alteration to window openings and changes to internal layout).
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CON/26/00283 Refused
Public House, 11 Pembridge Road, London, W11 3HQ
Details required by condition 23 (CTMP) of planning?permission 24/02262 allowed under appeal ref. APP/KSG00/W/25/3362286 (Change of use comprising conversion of first-floor theatre space tocustomer trade area. External and internal alterations to include alteration to window openings and changes to internal layout)
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CA/25/05527 Refused
Ground Floor, 19 Pembridge Road, London, W11 3HG
Display an A-Board measuring approximately 70cm wide by 100cm tall on the pavement next to the main front shop window.
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CA/26/02995 Granted
88 Notting Hill Gate, London, W11 3HH
Installation of 1no internally illuminated fascia sign and 1no. internally illuminated projecting sign.
Other advertising applications
In Kensington and Chelsea
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CA/26/01883 Granted
2 Fairfax Place, London, W14 8HN
Installation of two fascia signs to front elevation of ground floor commercial unit (barbershop) facing Holland Road, including one non-illuminated sign measuring approximately 2400mm x 890mm and one externally illuminated barbershop sign measuring approximately 1250mm x 230mm. Both signs fixed to external wall.
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CA/26/02376 Granted
116-118 Gloucester Road, London, SW7 4PH
Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months
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CA/26/01686 Refused
Harrods, 87-135 Brompton Road, London, SW1X 7XL
Installation of PL3.9Pro - 7.5 x 15m Digital Display Trompe l'oeil-style fa?ade wrap
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CA/26/03963 Awaiting decision
174 Brompton Road, London, SW3 1HP
Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).
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CA/26/03958 Awaiting decision
Ground Floor, 78 Golborne Road, London, W10 5PS
Refurbishment of shopfront, replacement of glazing, installation of timber fascia with wall mounted lighting, repainting of security shutters, and associated external redecoration. Installation of externally illuminated fascia signage, replacement of suspended lightbox with 1 x non-illuminated flag sign, application of non-illuminated vinyl graphics to entrance door glazing and security shutter.