Planning application
Basement and Ground Floor, 10 Pembridge Road, London, W11 3HL
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Installation and display of 1 x internally illuminated fascia logo sign, 1x internally illuminated door sign, 2x TV display screens with intermittent colour changing LED tiles and 1x internally illuminated halo projecting sign
As published by the council, reference CA/26/02226
Application record
- Reference
- CA/26/02226
- Type
- Advertisement consent
- Status
- Pre-Determination Stage
- Received
- 16 Apr 2026
- Ward
- Pembridge
- Parish
- 13
- Postcode
- W11 3HL
Timeline
Dates from the published record
-
16 Apr 2026
Received by Kensington and Chelsea
-
20 Jul 2026
Added to PlanIndex
-
1 Aug 2026
Status changed to Pre-Determination Stage
Previously Validated and Registered.
-
Decision
Awaiting decision
Decision expected by 11 June 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Kensington and Chelsea took a median of 84 days over the applications it decided in the last year.
Documents
Plans, drawings, consultee responses and the officer's report
30 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat happens while it is decided
This application is with Kensington and Chelsea for determination, against a statutory target of eight weeks. Over the last year Kensington and Chelsea decided advertisement consent applications in a median of 90 days. More in our guide to how long planning decisions take.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 500 metres
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Basement And Ground Floor, 16 Pembridge Road, London, W11 3HL
Alterations to shopfront entrance
Granted Full applications Windows or glazing 20 docs -
Ground Floor, 6 Pembridge Road, London, W11 3HL
Display of new advertisement A-board signage outside main entrance door.
Refused Advertising 13 docs -
Public House, 11 Pembridge Road, London, W11 3HQ
Details required by Condition 4 (Construction Traffic Management Plan (CTMP)) of appeal decision APP/K5600/W/25/3362286, relating to the refused application PP/24/02262 (Change of use comprising conversion of first-floor theatre space to customer trade area. External and internal alterations to include alteration to window openings and changes to internal layout).
Granted Conditions Windows or glazing 10 docs -
Public House, 11 Pembridge Road, London, W11 3HQ
Details required by condition 23 (CTMP) of planning?permission 24/02262 allowed under appeal ref. APP/KSG00/W/25/3362286 (Change of use comprising conversion of first-floor theatre space tocustomer trade area. External and internal alterations to include alteration to window openings and changes to internal layout)
Refused Conditions Windows or glazing 7 docs -
Ground Floor, 19 Pembridge Road, London, W11 3HG
Display an A-Board measuring approximately 70cm wide by 100cm tall on the pavement next to the main front shop window.
Refused Advertising Windows or glazing 15 docs -
88 Notting Hill Gate, London, W11 3HH
Variation of condition 2 (approved drawings) of planning permission 20/01619 to allow change to the treatment of the front roof slope with the inclusion of an area of glazing ***WITHDRAWN***
Withdrawn Full applications Windows or glazing 22 docs
Other advertisement consent applications
In Kensington and Chelsea
-
CA/26/01883 Granted
2 Fairfax Place, London, W14 8HN
Installation of two fascia signs to front elevation of ground floor commercial unit (barbershop) facing Holland Road, including one non-illuminated sign measuring approximately 2400mm x 890mm and one externally illuminated barbershop sign measuring approximately 1250mm x 230mm. Both signs fixed to external wall.
-
CA/26/02376 Granted
116-118 Gloucester Road, London, SW7 4PH
Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months
-
CA/26/01686 Refused
Harrods, 87-135 Brompton Road, London, SW1X 7XL
Installation of PL3.9Pro - 7.5 x 15m Digital Display Trompe l'oeil-style fa?ade wrap
-
CA/26/03963 Awaiting decision
174 Brompton Road, London, SW3 1HP
Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).
-
CA/26/03958 Awaiting decision
Ground Floor, 78 Golborne Road, London, W10 5PS
Refurbishment of shopfront, replacement of glazing, installation of timber fascia with wall mounted lighting, repainting of security shutters, and associated external redecoration. Installation of externally illuminated fascia signage, replacement of suspended lightbox with 1 x non-illuminated flag sign, application of non-illuminated vinyl graphics to entrance door glazing and security shutter.