Planning application
CA/25/06664
Ground Floor, 6 Pembridge Road, London, W11 3HL
Proposal
Display of new advertisement A-board signage outside main entrance door.
As published by the council, reference CA/25/06664
Timeline
Dates from the published record
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6 Nov 2025
Received by Kensington and Chelsea
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27 Mar 2026
Decision issued: Refuse Planning Permission/Consent
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20 Jul 2026
Added to PlanIndex
What refusal means
The process from here
The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.
Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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CA/26/02995 Granted
88 Notting Hill Gate, London, W11 3HH
Installation of 1no internally illuminated fascia sign and 1no. internally illuminated projecting sign.
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CA/26/02226 Awaiting decision
Basement and Ground Floor, 10 Pembridge Road, London, W11 3HL
Installation and display of 1 x internally illuminated fascia logo sign, 1x internally illuminated door sign, 2x TV display screens with intermittent colour changing LED tiles and 1x internally illuminated halo projecting sign
-
PP/26/00313 Granted
Basement And Ground Floor, 16 Pembridge Road, London, W11 3HL
Alterations to shopfront entrance
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CON/26/02344 Granted
Public House, 11 Pembridge Road, London, W11 3HQ
Details required by Condition 4 (Construction Traffic Management Plan (CTMP)) of appeal decision APP/K5600/W/25/3362286, relating to the refused application PP/24/02262 (Change of use comprising conversion of first-floor theatre space to customer trade area. External and internal alterations to include alteration to window openings and changes to internal layout).
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CON/26/00283 Refused
Public House, 11 Pembridge Road, London, W11 3HQ
Details required by condition 23 (CTMP) of planning?permission 24/02262 allowed under appeal ref. APP/KSG00/W/25/3362286 (Change of use comprising conversion of first-floor theatre space tocustomer trade area. External and internal alterations to include alteration to window openings and changes to internal layout)
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CA/26/02292 Granted
81-85 Notting Hill Gate, London, W11 3JS
New signage 1 no. internally illuminated projecting sign (750mm x 310mm x 150mm) 1 no. Fascia Sign with 'Yo-Chi' lettering (2440 mm x 500mm x 150mm) Internally illuminated with back illumination to lettering 1 no. Fascia sign with 'Frozen Yogurt & Acai' letterring (3280 xx 210mm x 150mm) internally illuminated with back illumination to letterig
Other advertising applications
In Kensington and Chelsea
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CA/26/01883 Granted
2 Fairfax Place, London, W14 8HN
Installation of two fascia signs to front elevation of ground floor commercial unit (barbershop) facing Holland Road, including one non-illuminated sign measuring approximately 2400mm x 890mm and one externally illuminated barbershop sign measuring approximately 1250mm x 230mm. Both signs fixed to external wall.
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CA/26/02376 Granted
116-118 Gloucester Road, London, SW7 4PH
Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months
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CA/26/01686 Refused
Harrods, 87-135 Brompton Road, London, SW1X 7XL
Installation of PL3.9Pro - 7.5 x 15m Digital Display Trompe l'oeil-style fa?ade wrap
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CA/26/03963 Awaiting decision
174 Brompton Road, London, SW3 1HP
Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).
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CA/26/03958 Awaiting decision
Ground Floor, 78 Golborne Road, London, W10 5PS
Refurbishment of shopfront, replacement of glazing, installation of timber fascia with wall mounted lighting, repainting of security shutters, and associated external redecoration. Installation of externally illuminated fascia signage, replacement of suspended lightbox with 1 x non-illuminated flag sign, application of non-illuminated vinyl graphics to entrance door glazing and security shutter.