Planning application
CA/26/01686
Harrods, 87-135 Brompton Road, London, SW1X 7XL
Proposal
Installation of PL3.9Pro - 7.5 x 15m Digital Display Trompe l'oeil-style fa?ade wrap
As published by the council, reference CA/26/01686
Timeline
Dates from the published record
-
9 Mar 2026
Received by Kensington and Chelsea
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24 Jul 2026
Decision issued: Refuse Planning Permission/Consent
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1 Aug 2026
Added to PlanIndex
What refusal means
The process from here
The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.
Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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PP/25/06685 Granted
Harrods, 87-135 Brompton Road, London, SW1X 7XL
Removal of an existing external door and over-panel and installation of a new security rated door with bi-fold doors above to permit the use of an existing lifting beam for deliveries.
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LB/25/06686 Granted
Harrods, 87-135 Brompton Road, London, SW1X 7XL
Removal of an existing external door and over-panel and installation of a new security rated door with bi-fold doors above to permit the use of an existing lifting beam for deliveries.
-
PP/25/05185 Granted
Harrods, 87-135 Brompton Road, London, SW1X 7XL
External alterations at 6th floor and roof level associated with the provision of a new store caf? comprising the reconfiguration of an existing contemporary building fa?ade to create a new mansard frontage with doors onto proposed terrace dining area, erection of new pergola, glass screen and handrail, relocation of existing external access door. Erection of new plant, new accessible corridor link, new access ramp and reconfiguration of existing plant and services to facilitate proposed accessible corridor
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PP/26/01909 Granted
Harrods, 87-135 Brompton Road, London, SW1X 7XL
Alterations to the existing shopfront within the former carriageway, together with the formation of a new tiled entrance to serve the carriageway shopfront
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CA/26/01933 Granted
Harrods, 87-135 Brompton Road, London, SW1X 7XL
Installation and display of 1 x internally and halo illuminated high level fascia sign, 1 x internally illuminated fascia sign, and 1 x internally illuminated fibre glass decorative sculpture.
-
LB/26/01910 Granted
Harrods, 87-135 Brompton Road, London, SW1X 7XL
Shopfront alterations, including the formation of a new tiled entrance, the display of advertisements, and internal works to facilitate the occupation of Harrods Caf?
Other advertising applications
In Kensington and Chelsea
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CA/26/01883 Granted
2 Fairfax Place, London, W14 8HN
Installation of two fascia signs to front elevation of ground floor commercial unit (barbershop) facing Holland Road, including one non-illuminated sign measuring approximately 2400mm x 890mm and one externally illuminated barbershop sign measuring approximately 1250mm x 230mm. Both signs fixed to external wall.
-
CA/26/02376 Granted
116-118 Gloucester Road, London, SW7 4PH
Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months
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CA/26/03963 Awaiting decision
174 Brompton Road, London, SW3 1HP
Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).
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CA/26/03958 Awaiting decision
Ground Floor, 78 Golborne Road, London, W10 5PS
Refurbishment of shopfront, replacement of glazing, installation of timber fascia with wall mounted lighting, repainting of security shutters, and associated external redecoration. Installation of externally illuminated fascia signage, replacement of suspended lightbox with 1 x non-illuminated flag sign, application of non-illuminated vinyl graphics to entrance door glazing and security shutter.
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CA/26/03956 Awaiting decision
35-38 Sloane Square, London, SW1W 8AQ
Installation of non-illuminated fascia signs: 'DeMellier'', and 2 x non-illuminated brass logos to bottom of shop windows.