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Planning application

CA/26/01686

Harrods, 87-135 Brompton Road, London, SW1X 7XL

Refused Kensington and Chelsea Advertisement consent

Proposal

Installation of PL3.9Pro - 7.5 x 15m Digital Display Trompe l'oeil-style fa?ade wrap

As published by the council, reference CA/26/01686

Timeline

Dates from the published record

  1. 9 Mar 2026

    Received by Kensington and Chelsea

  2. 24 Jul 2026

    Decision issued: Refuse Planning Permission/Consent

  3. 1 Aug 2026

    Added to PlanIndex

What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • PP/25/06685 Granted

    Harrods, 87-135 Brompton Road, London, SW1X 7XL

    Removal of an existing external door and over-panel and installation of a new security rated door with bi-fold doors above to permit the use of an existing lifting beam for deliveries.

    11 Nov 2025 0m away Full applications
  • LB/25/06686 Granted

    Harrods, 87-135 Brompton Road, London, SW1X 7XL

    Removal of an existing external door and over-panel and installation of a new security rated door with bi-fold doors above to permit the use of an existing lifting beam for deliveries.

    11 Nov 2025 0m away Heritage and listed buildings
  • PP/25/05185 Granted

    Harrods, 87-135 Brompton Road, London, SW1X 7XL

    External alterations at 6th floor and roof level associated with the provision of a new store caf? comprising the reconfiguration of an existing contemporary building fa?ade to create a new mansard frontage with doors onto proposed terrace dining area, erection of new pergola, glass screen and handrail, relocation of existing external access door. Erection of new plant, new accessible corridor link, new access ramp and reconfiguration of existing plant and services to facilitate proposed accessible corridor

    25 Aug 2025 0m away Full applications
  • PP/26/01909 Granted

    Harrods, 87-135 Brompton Road, London, SW1X 7XL

    Alterations to the existing shopfront within the former carriageway, together with the formation of a new tiled entrance to serve the carriageway shopfront

    24 Mar 2026 0m away Full applications
  • CA/26/01933 Granted

    Harrods, 87-135 Brompton Road, London, SW1X 7XL

    Installation and display of 1 x internally and halo illuminated high level fascia sign, 1 x internally illuminated fascia sign, and 1 x internally illuminated fibre glass decorative sculpture.

    24 Mar 2026 0m away Advertising
  • LB/26/01910 Granted

    Harrods, 87-135 Brompton Road, London, SW1X 7XL

    Shopfront alterations, including the formation of a new tiled entrance, the display of advertisements, and internal works to facilitate the occupation of Harrods Caf?

    24 Mar 2026 0m away Heritage and listed buildings

In Kensington and Chelsea

  • CA/26/01883 Granted

    2 Fairfax Place, London, W14 8HN

    Installation of two fascia signs to front elevation of ground floor commercial unit (barbershop) facing Holland Road, including one non-illuminated sign measuring approximately 2400mm x 890mm and one externally illuminated barbershop sign measuring approximately 1250mm x 230mm. Both signs fixed to external wall.

    24 Mar 2026 Advertising
  • CA/26/02376 Granted

    116-118 Gloucester Road, London, SW7 4PH

    Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months

    24 Apr 2026 Advertising
  • CA/26/03963 Awaiting decision

    174 Brompton Road, London, SW3 1HP

    Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).

    22 Jul 2026 Advertising
  • CA/26/03958 Awaiting decision

    Ground Floor, 78 Golborne Road, London, W10 5PS

    Refurbishment of shopfront, replacement of glazing, installation of timber fascia with wall mounted lighting, repainting of security shutters, and associated external redecoration. Installation of externally illuminated fascia signage, replacement of suspended lightbox with 1 x non-illuminated flag sign, application of non-illuminated vinyl graphics to entrance door glazing and security shutter.

    21 Jul 2026 Advertising
  • CA/26/03956 Awaiting decision

    35-38 Sloane Square, London, SW1W 8AQ

    Installation of non-illuminated fascia signs: 'DeMellier'', and 2 x non-illuminated brass logos to bottom of shop windows.

    21 Jul 2026 Advertising