Planning application
CA/26/02376
116-118 Gloucester Road, London, SW7 4PH
Proposal
Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months
As published by the council, reference CA/26/02376
Timeline
Dates from the published record
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24 Apr 2026
Received by Kensington and Chelsea
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20 Jul 2026
Added to PlanIndex
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24 Jul 2026
Decision issued: Grant Planning Permission/Consent
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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PP/26/02432 Awaiting decision
90-92 Cromwell Road, London, SW7 4EN
Mansard extension containing self-contained apartment, with external modifications
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LB/26/00846 Granted
68-86 Cromwell Road and 40 Queen's Gate Gardens, London, SW7 5BT
Internal alterations at basement, ground, first, third, and fourth floors to provide upgraded fire?protection measures,?including:?Basement: Installation of a new wall with an opening for a fire door?into the corridor; installation of new fire-rated doors within existing openings. Ground?Floor: Installation of new walls with openings for fire doors into corridors; formation of a new fire?lobby with wall constructed to the underside of the existing ceiling and a new fire door. First?Floor: Installation of new walls with openings for fire doors into corridors; installation of a new fire?door within an existing opening. Third Floor: Installation of new walls with openings for fire doors?into corridors; formation of new fire lobbies with walls constructed to the underside of suspended?ceilings and new fire doors. Fourth Floor: Installation of new walls with openings for fire doors into?corridors.?
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CA/26/01397 Refused
Bus Shelter, Pavement Outside Gloucester Road Station, London. SW7 4SF
Installation of internally illuminated sequential advertisement capable of static and dynamic content display with automatic rotation of images.
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CA/21/03544 Granted
O/S Boots, 128 Gloucester Road, London, SW7 4SF
Installation of 1no. new BT Street Hub, incorporating 2no. digital 75 LCD advert screens, plus removal of associated BT kiosk(s). Installation of 2no. digital 75 LCD display screens, one on each side of Street Hub unit.
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PP/21/03543 Granted
O/S Boots, 128 Gloucester Road, London, SW7 4SF
Installation of 1no. new BT Street Hub, incorporating 2no. digital 75 LCD advert screens, plus removal of associated BT kiosk(s).
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LB/25/05435 Granted
49 Queen's Gate Gardens, London, SW7 5NE
DOCUMENTS AND DRAWINGS ARE NOT AVAILABLE ELECTRONICALLY FOR THIS APPLICATION. PLEASE CALL THE CASE OFFICER. Internal alterations and refurbishments including installation of lift. Rear extension at third floor level with roof terrace over. Demolition of existing roof and construction of replacement mansard roof.
Other advertising applications
In Kensington and Chelsea
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CA/26/01883 Granted
2 Fairfax Place, London, W14 8HN
Installation of two fascia signs to front elevation of ground floor commercial unit (barbershop) facing Holland Road, including one non-illuminated sign measuring approximately 2400mm x 890mm and one externally illuminated barbershop sign measuring approximately 1250mm x 230mm. Both signs fixed to external wall.
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CA/26/01686 Refused
Harrods, 87-135 Brompton Road, London, SW1X 7XL
Installation of PL3.9Pro - 7.5 x 15m Digital Display Trompe l'oeil-style fa?ade wrap
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CA/26/03963 Awaiting decision
174 Brompton Road, London, SW3 1HP
Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).
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CA/26/03958 Awaiting decision
Ground Floor, 78 Golborne Road, London, W10 5PS
Refurbishment of shopfront, replacement of glazing, installation of timber fascia with wall mounted lighting, repainting of security shutters, and associated external redecoration. Installation of externally illuminated fascia signage, replacement of suspended lightbox with 1 x non-illuminated flag sign, application of non-illuminated vinyl graphics to entrance door glazing and security shutter.
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CA/26/03956 Awaiting decision
35-38 Sloane Square, London, SW1W 8AQ
Installation of non-illuminated fascia signs: 'DeMellier'', and 2 x non-illuminated brass logos to bottom of shop windows.