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Planning application

90 Notting Hill Gate, London, W11 3HP

Refused Kensington and Chelsea CA/23/06727 Advertisement consent

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Display of internally illuminated fascia and projecting signs to front elevation

As published by the council, reference CA/23/06727

Application record

Reference
CA/23/06727
Type
Advertisement consent
Status
Decided
Decision
Refused As published: Refuse Planning Permission/Consent
Received
16 Oct 2023
Validated
23 Oct 2023
Decided
11 Jan 2024
Ward
Pembridge
Parish
13
Postcode
W11 3HP

Timeline

Dates from the published record

  1. 16 Oct 2023

    Received by Kensington and Chelsea

  2. 23 Oct 2023

    Validated

    Checked as complete and ready for consideration.

  3. 11 Jan 2024

    Decision issued: Refuse Planning Permission/Consent

  4. 10 Aug 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Icewit Design Ptn Applicant, a design practice

11 applications on PlanIndex · across 5 councils · 82% granted

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Documents

Plans, drawings, consultee responses and the officer's report

14 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this refusal means

Kensington and Chelsea refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 88 Notting Hill Gate, London, W11 3HH

    PP/20/03711 Submitted 8 Jul 2020 50 yards away

    Variation of condition 2 (approved drawings) of planning permission 20/01619 to allow change to the treatment of the front roof slope with the inclusion of an area of glazing ***WITHDRAWN***

    Withdrawn Full applications Windows or glazing 22 docs

  • 88 Notting Hill Gate, London, W11 3HH

    CA/26/02995 Submitted 5 Jun 2026 50 yards away

    Installation of 1no internally illuminated fascia sign and 1no. internally illuminated projecting sign.

    Granted Advertising 18 docs

  • Ground Floor, 6 Pembridge Road, London, W11 3HL

    CA/25/06664 Submitted 6 Nov 2025 50 yards away

    Display of new advertisement A-board signage outside main entrance door.

    Refused Advertising 13 docs

  • 81-85 Notting Hill Gate, London, W11 3JS

    CA/26/02292 Submitted 21 Apr 2026 50 yards away

    New signage 1 no. internally illuminated projecting sign (750mm x 310mm x 150mm) 1 no. Fascia Sign with 'Yo-Chi' lettering (2440 mm x 500mm x 150mm) Internally illuminated with back illumination to lettering 1 no. Fascia sign with 'Frozen Yogurt & Acai' letterring (3280 xx 210mm x 150mm) internally illuminated with back illumination to letterig

    Granted Advertising 13 docs

  • 81-85 Notting Hill Gate, London, W11 3JS

    PP/26/02291 Submitted 21 Apr 2026 50 yards away

    Shopfront alterations

    Granted Full applications Windows or glazing 19 docs

  • Basement and Ground Floor, 10 Pembridge Road, London, W11 3HL

    CA/26/02226 Submitted 16 Apr 2026 50 yards away

    88% historically approved · decision due ~11 Jun

    Installation and display of 1 x internally illuminated fascia logo sign, 1x internally illuminated door sign, 2x TV display screens with intermittent colour changing LED tiles and 1x internally illuminated halo projecting sign

    Awaiting decision Advertising 30 docs

In Kensington and Chelsea

  • CA/26/01883 Granted

    2 Fairfax Place, London, W14 8HN

    Installation of two fascia signs to front elevation of ground floor commercial unit (barbershop) facing Holland Road, including one non-illuminated sign measuring approximately 2400mm x 890mm and one externally illuminated barbershop sign measuring approximately 1250mm x 230mm. Both signs fixed to external wall.

    Received 24 Mar, published by the council 1 Aug 2026 Advertising
  • CA/26/02376 Granted

    116-118 Gloucester Road, London, SW7 4PH

    Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months

    Received 24 Apr, published by the council 20 Jul 2026 Advertising
  • CA/26/01686 Refused

    Harrods, 87-135 Brompton Road, London, SW1X 7XL

    Installation of PL3.9Pro - 7.5 x 15m Digital Display Trompe l'oeil-style fa?ade wrap

    Received 9 Mar, published by the council 1 Aug 2026 Advertising
  • CA/26/03963 Awaiting decision

    174 Brompton Road, London, SW3 1HP

    Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).

    Received 22 Jul, published by the council 1 Aug 2026 Advertising
  • CA/26/03958 Awaiting decision

    Ground Floor, 78 Golborne Road, London, W10 5PS

    Refurbishment of shopfront, replacement of glazing, installation of timber fascia with wall mounted lighting, repainting of security shutters, and associated external redecoration. Installation of externally illuminated fascia signage, replacement of suspended lightbox with 1 x non-illuminated flag sign, application of non-illuminated vinyl graphics to entrance door glazing and security shutter.

    Received 21 Jul, published by the council 1 Aug 2026 Advertising