Planning application
P/2026/01600/ADV
16 Holland House,Parr's Way,London,Hammersmith And Fulham,W6 9YJ
Proposal
Display of 1no internally illuminated fascia lettering sign, 1no internally illuminated penguin logo sign and 1no. non-illuminated vinyl applied to shopfront glazing to western elevation of the building; display of 1no internally illuminated penguin logo sign to northern elevation of the building.
As published by the council, reference P/2026/01600/ADV
Timeline
Dates from the published record
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22 Jun 2026
Received by Hammersmith and Fulham
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17 Jul 2026
Validated
Checked as complete and ready for consideration.
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24 Jul 2026
Added to PlanIndex
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28 Jul 2026
Status changed to REGISTERED: Under Consultation
Previously REGISTERED: Valid.
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Hammersmith and Fulham for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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P/2026/01589/DET Awaiting decision
Hammersmith Embankment Site Known As 'Fulham Reach' Land Bounded By Chancellor's Road, Distillery Road And Winslow Road, Including Sections Of Thames Path, River Thames, Frank Banfield Park And Highway Land London W6
Submission of details pursuant to conditions 25 (Anti-vibration), 26 (Odour Abatement) and 28 (Extraction Duct) of planning permission ref: 2011/00407/COMB granted 23rd December 2011.
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P/2026/00707/DET Awaiting decision
Hammersmith Embankment Chancellors Road, London
Submission of details of validation report pursuant to condition 10 of planning permission ref: 2011/00407/COMB granted 23rd December 2011.
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2025/03561/DET Granted
Hammersmith Embankment Site Known As 'Fulham Reach' Land Bounded By Chancellor's Road, Distillery Road And Winslow Road, Including Sections Of Thames Path, River Thames, Frank Banfield Park And Highway Land London W6
Partial discharge of details pursuant to Condition 14 (Code for Sustainable Homes) of planning permission ref: 2011/00407/COMB granted 23rd December 2011.
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2025/03535/DET Granted
Unit 6, Block A Fulham Reach Distillery Wharf London
Submission of details pursuant to Condition 4 (Operational Hours) of planning permission No. 2025/02069/FUL dated 7 October 2025.
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2025/03317/DET Granted
Hammersmith Embankment Site Known As 'Fulham Reach' Land Bounded By Chancellor's Road, Distillery Road And Winslow Road, Including Sections Of Thames Path, River Thames, Frank Banfield Park And Highway Land London W6
Submission of details pursuant to Condition No.32 (Operational hours for non-residential (commercial) unit(s) of Block D2) and Condition No.47 (Proposed Floorspace Uses) planning permission ref: 2011/00407/COMB granted 23rd December 2011.
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2025/01547/TREE Awaiting decision
Flat Ground Floor, 50 Lochaline Street, London, W6 9SH
T1- REAR Garden - Large Bay Tree(Laurus nobilis)-4x stems from low crown break, multiple stems from secondary break Ht-8m Spread-4.5m DBH-Ave.each stem 40cm DAB-65cm Wt-3500kg -section fell to ground level Tree has outgrown space in the garden and is causing damage to boundary fences.
Other advertising applications
In Hammersmith and Fulham
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2025/01324/ADV Refused
Pavement Adjacent To 1 Hammersmith Broadway London W6 9DL
Display of internally illuminated digital LED screens to both sides of a new free standing "Pulse Smart Hub".
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P/2026/00761/ADV Granted
Ground Floor,108-114 Fulham Palace Road,London,W6 9PL
Display of 1no. internally illuminated fascia sign, 1no. non-illuminated fascia sign and 1no. internally illuminated projecting sign to the Fulham Palace Road elevation; and display of 1no. internally illuminated fascia sign to the Winslow Road elevation.
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P/2026/01809/ADV Awaiting decision
274 North End Road, London, SW6 1NJ
Display of an internally illuminated fascia sign to the front corner elevation, and 2no. internally illuminated fascia signs and 2no. internally illuminated double sided projecting signs to the side elevations fronting Coomer Place and North End Road.
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P/2026/00504/ADV Granted
49 Goldhawk Road, London, W12 8QP
Display of 1no. internally illuminated fascia sign, 1no. non-illuminated fascia sign, 1no. internally illuminated projecting sign, 1no. dibond panel wrapped around the ATM surround, and 1no. vinyl internally applied to the shopfront glazing to the north elevation at ground floor level.
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2025/00604/ADV Granted
Pavement Outside 65 King Street London W6 9HW
Display of two internally illuminated digital advertisement LCD screens to a proposed BT Street Hub 3 unit following the removal of the existing BT InLink unit located on the Pavement Outside 65 King Street.