The Swan, 46 Hammersmith Broadway, London, W6 0DZ

This site has had 6 applications since 2018: 0 approved, 1 refused.

• 2025/02716/ADV Refused

  The Swan, 46 Hammersmith Broadway, London, W6 0DZ

  Display of a freestanding 'A board' sign on the public highway at the front of the premises.

  Decided 1 Dec 2025 Advertising
• 2019/02889/LBC Awaiting decision

  The Swan 46 Hammersmith Broadway London W6 0DZ

  Replacement of existing 2no. microcell antennas with 4no. new microcell antennas, installation of ancillary equipment cabinets within the building and associated external alterations.

  Submitted 1 Oct 2019 Heritage and listed buildings
• 2019/02888/FUL Awaiting decision

  The Swan 46 Hammersmith Broadway London W6 0DZ

  Replacement of existing 2no. microcell antennas with 4no. new microcell antennas, installation of ancillary equipment cabinets within the building and associated external alterations.

  Submitted 1 Oct 2019 Full applications
• 2018/02388/LBC Withdrawn

  The Swan, 46 Hammersmith Broadway, London, W6 0DZ

  Replacement of the existing 2no. microcell antennas with 4no. new microcell antennas in new positions on the facade of the building; installation of 1no. equipment cabinet within the plant room of the building, 1no. external Air conditioning unit behind balcony parapet, 1no. internal Air conditioning unit, 1no. GPS module and feeder cables; associated internal and external alterations.

  Submitted 13 Jul 2018 Heritage and listed buildings
• 2018/02387/FUL Withdrawn

  The Swan, 46 Hammersmith Broadway, London, W6 0DZ

  Replacement of the existing 2no. microcell antennas with 4no. new microcell antennas in new positions on the facade of the building; installation of 1no. equipment cabinet within the plant room of the building, 1no. external Air conditioning unit behind balcony parapet, 1no. internal Air conditioning unit, 1no. GPS module and feeder cables; associated internal and external alterations.

  Submitted 13 Jul 2018 Full applications

1. 11 Apr 2025

   Received by Hammersmith and Fulham

2. 16 Apr 2025

   Validated

   Checked as complete and ready for consideration.

3. 25 Jul 2026

   Added to PlanIndex

4. Decision

   Awaiting decision

   Decision expected by 11 June 2025, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

   Hammersmith and Fulham took a median of 80 days over the applications it decided in the last year.

This application is with Hammersmith and Fulham for determination, against a statutory target of eight weeks. Over the last year Hammersmith and Fulham decided advertisement consent applications in a median of 89 days. More in our guide to how long planning decisions take.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• The Swan, 46 Hammersmith Broadway, London, W6 0DZ

  2018/02388/LBC Submitted 13 Jul 2018 50 yards away

  Replacement of the existing 2no. microcell antennas with 4no. new microcell antennas in new positions on the facade of the building; installation of 1no. equipment cabinet within the plant room of the building, 1no. external Air conditioning unit behind balcony parapet, 1no. internal Air conditioning unit, 1no. GPS module and feeder cables; associated internal and external alterations.

  Withdrawn Heritage and listed buildings 8 docs

• The Swan, 46 Hammersmith Broadway, London, W6 0DZ

  2018/02387/FUL Submitted 13 Jul 2018 50 yards away

  Replacement of the existing 2no. microcell antennas with 4no. new microcell antennas in new positions on the facade of the building; installation of 1no. equipment cabinet within the plant room of the building, 1no. external Air conditioning unit behind balcony parapet, 1no. internal Air conditioning unit, 1no. GPS module and feeder cables; associated internal and external alterations.

  Withdrawn Full applications 8 docs

• The Swan, 46 Hammersmith Broadway, London, W6 0DZ

  2025/02716/ADV Submitted 3 Oct 2025 50 yards away

  Display of a freestanding 'A board' sign on the public highway at the front of the premises.

  Refused Advertising 10 docs

• The Swan 46 Hammersmith Broadway London W6 0DZ

  2019/02889/LBC Submitted 1 Oct 2019 50 yards away

  100% historically approved · decision due ~10 Mar

  Replacement of existing 2no. microcell antennas with 4no. new microcell antennas, installation of ancillary equipment cabinets within the building and associated external alterations.

  Awaiting decision Heritage and listed buildings 24 docs

• The Swan 46 Hammersmith Broadway London W6 0DZ

  2019/02888/FUL Submitted 1 Oct 2019 50 yards away

  98% historically approved · decision due ~10 Mar

  Replacement of existing 2no. microcell antennas with 4no. new microcell antennas, installation of ancillary equipment cabinets within the building and associated external alterations.

  Awaiting decision Full applications 26 docs

• First, Second And Third Floor Levels 2-4 King Street,London,W6 0QA

  P/2026/01774/PACU1 Submitted 10 Jul 2026 50 yards away

  61% historically approved · decision due ~20 Sep

  Change of use of first, second and third floor levels from office (Class E) into 5no self-contained residential flats (Class C3).

  Awaiting decision Prior approval New dwelling 52 docs

• P/2026/02518/ADV Awaiting decision

  88-90,North End Road, London, W14 9EX

  Display of 1no internally illuminated fascia sign (letters to be illuminated only) and 1no double sided internally illuminated projecting sign at the front elevation.

  Received 30 Sep, published by the council 6 Oct 2026 Advertising
• P/2026/02514/ADV Awaiting decision

  UNIT 2014, 3 LOCKGATE ROAD, Block G, LONDON, SW6 2FU

  Display of an internally illuminated fascia sign (letters and logo to be illuminated only) above the entrance door to north eastern elevation of the building.

  Received 30 Sep, published by the council 6 Oct 2026 Advertising
• P/2026/02495/ADV Awaiting decision

  9 Beaumont Avenue, London, W14 9LP

  Display of an externally illuminated billboard sign (measuring 6m wide, 2.3m high and 8.7m above ground level) to the west facing elevation; display of 3no. non-illuminated window vinyls at first floor level and 3no. non-illuminated four sheet advert posters at ground floor level to the north facing elevation.

  Received 28 Sep, published by the council 9 Oct 2026 Advertising
• P/2026/01700/ADV Granted

  53 King Street, London, W6 9HW

  Display of 1no. internally illuminated fascia sign, 1no. non-illuminated sub fascia sign, and 1no. internally illuminated double sided projecting sign to the front elevation.

  Received 3 Jul, published by the council 31 Jul 2026 Advertising
• P/2026/01600/ADV Granted

  16 Holland House,Parr's Way,London,Hammersmith And Fulham,W6 9YJ

  Display of 1no internally illuminated fascia lettering sign, 1no internally illuminated penguin logo sign and 1no. non-illuminated vinyl applied to shopfront glazing to western elevation of the building; display of 1no internally illuminated penguin logo sign to northern elevation of the building.

  Received 22 Jun, published by the council 24 Jul 2026 Advertising