Planning application
2025/01074/ADV
The Swan, 46 Hammersmith Broadway, London, W6 0DZ
Proposal
Display of a freestanding 'A board' sign on the public highway at the front of the premises.
As published by the council, reference 2025/01074/ADV
Timeline
Dates from the published record
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11 Apr 2025
Received by Hammersmith and Fulham
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16 Apr 2025
Validated
Checked as complete and ready for consideration.
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25 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Hammersmith and Fulham for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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P/2026/01774/PACU1 Awaiting decision
First, Second And Third Floor Levels 2-4 King Street,London,W6 0QA
Change of use of first, second and third floor levels from office (Class E) into 5no self-contained residential flats (Class C3).
-
2025/03329/FUL Granted
First And Second Floors, 2-4 King Street, London, W6 0QA
Replacement of the existing glass block infill windows with new clear glazed windows to the side elevation of first and second floor rear back additions; installation of a new rooflight above the roof of first and second floor rear back additions.
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2025/00622/ADV Granted
Pavement Outside 1 - 15 King Street (Opposite 1-5 King Street) London W6 9HR
Display of two internally illuminated digital advertisement LCD screens to a proposed BT Street Hub 3 unit following the removal of the existing BT InLink unit located on the Pavement Outside 1-5 King Street.
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2025/00621/FUL Granted
Pavement Outside 1 - 15 King Street (Opposite 1-5 King Street) London W6 9HR
Installation of a BT Street Hub 3 unit located on the Pavement Outside 1-5 King Street to replace the existing BT InLink unit.
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P/2026/01572/ADV Awaiting decision
1-15 Shop No 2,King Street,London,Hammersmith And Fulham,W6 9HR
Display of 1no internally illuminated fascia sign and 1no. non-illuminated projecting sign to replace the existing signs at the front elevation; display of 1no internally illuminated fascia sign, 1no. non-illuminated projecting sign and vinyls applied to existing glazing to replace the existing signs at the rear elevation.
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2026/00153/ADV Granted
22-26 Hammersmith Broadway, London, W6 7AH
Replacement of 1no existing projecting sign with a new internally illuminated projecting sign to the front elevation.
Other advertising applications
In Hammersmith and Fulham
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2025/01324/ADV Refused
Pavement Adjacent To 1 Hammersmith Broadway London W6 9DL
Display of internally illuminated digital LED screens to both sides of a new free standing "Pulse Smart Hub".
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P/2026/00761/ADV Granted
Ground Floor,108-114 Fulham Palace Road,London,W6 9PL
Display of 1no. internally illuminated fascia sign, 1no. non-illuminated fascia sign and 1no. internally illuminated projecting sign to the Fulham Palace Road elevation; and display of 1no. internally illuminated fascia sign to the Winslow Road elevation.
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P/2026/01809/ADV Awaiting decision
274 North End Road, London, SW6 1NJ
Display of an internally illuminated fascia sign to the front corner elevation, and 2no. internally illuminated fascia signs and 2no. internally illuminated double sided projecting signs to the side elevations fronting Coomer Place and North End Road.
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P/2026/00504/ADV Granted
49 Goldhawk Road, London, W12 8QP
Display of 1no. internally illuminated fascia sign, 1no. non-illuminated fascia sign, 1no. internally illuminated projecting sign, 1no. dibond panel wrapped around the ATM surround, and 1no. vinyl internally applied to the shopfront glazing to the north elevation at ground floor level.
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2025/00604/ADV Granted
Pavement Outside 65 King Street London W6 9HW
Display of two internally illuminated digital advertisement LCD screens to a proposed BT Street Hub 3 unit following the removal of the existing BT InLink unit located on the Pavement Outside 65 King Street.