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Planning application

The Swan, 46 Hammersmith Broadway, London, W6 0DZ

Awaiting decision Hammersmith and Fulham 2025/01074/ADV Advertisement

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of a freestanding 'A board' sign on the public highway at the front of the premises.

As published by the council, reference 2025/01074/ADV

Application record

Reference
2025/01074/ADV
Type
Advertisement
Status
REGISTERED: Pending recommendation
Received
11 Apr 2025
Validated
16 Apr 2025
Ward
Hammersmith Broadway
Postcode
W6 0DZ

Site history

Applications at this address on the Hammersmith and Fulham register

This site has had 6 applications since 2018: 0 approved, 1 refused.

  • 2025/02716/ADV Refused

    The Swan, 46 Hammersmith Broadway, London, W6 0DZ

    Display of a freestanding 'A board' sign on the public highway at the front of the premises.

    Decided 1 Dec 2025 Advertising
  • 2019/02889/LBC Awaiting decision

    The Swan 46 Hammersmith Broadway London W6 0DZ

    Replacement of existing 2no. microcell antennas with 4no. new microcell antennas, installation of ancillary equipment cabinets within the building and associated external alterations.

    Submitted 1 Oct 2019 Heritage and listed buildings
  • 2019/02888/FUL Awaiting decision

    The Swan 46 Hammersmith Broadway London W6 0DZ

    Replacement of existing 2no. microcell antennas with 4no. new microcell antennas, installation of ancillary equipment cabinets within the building and associated external alterations.

    Submitted 1 Oct 2019 Full applications
  • 2018/02388/LBC Withdrawn

    The Swan, 46 Hammersmith Broadway, London, W6 0DZ

    Replacement of the existing 2no. microcell antennas with 4no. new microcell antennas in new positions on the facade of the building; installation of 1no. equipment cabinet within the plant room of the building, 1no. external Air conditioning unit behind balcony parapet, 1no. internal Air conditioning unit, 1no. GPS module and feeder cables; associated internal and external alterations.

    Submitted 13 Jul 2018 Heritage and listed buildings
  • 2018/02387/FUL Withdrawn

    The Swan, 46 Hammersmith Broadway, London, W6 0DZ

    Replacement of the existing 2no. microcell antennas with 4no. new microcell antennas in new positions on the facade of the building; installation of 1no. equipment cabinet within the plant room of the building, 1no. external Air conditioning unit behind balcony parapet, 1no. internal Air conditioning unit, 1no. GPS module and feeder cables; associated internal and external alterations.

    Submitted 13 Jul 2018 Full applications

Timeline

Dates from the published record

  1. 11 Apr 2025

    Received by Hammersmith and Fulham

  2. 16 Apr 2025

    Validated

    Checked as complete and ready for consideration.

  3. 25 Jul 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    Decision expected by 11 June 2025, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Hammersmith and Fulham took a median of 79 days over the applications it decided in the last year.

Documents

Plans, drawings, consultee responses and the officer's report

2 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

Open the documents

What happens while it is decided

This application is with Hammersmith and Fulham for determination, against a statutory target of eight weeks. Over the last year Hammersmith and Fulham decided advertisement consent applications in a median of 89 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 500 metres

  • The Swan, 46 Hammersmith Broadway, London, W6 0DZ

    2018/02388/LBC Submitted 13 Jul 2018 0m away

    Replacement of the existing 2no. microcell antennas with 4no. new microcell antennas in new positions on the facade of the building; installation of 1no. equipment cabinet within the plant room of the building, 1no. external Air conditioning unit behind balcony parapet, 1no. internal Air conditioning unit, 1no. GPS module and feeder cables; associated internal and external alterations.

    Withdrawn Heritage and listed buildings 8 docs
  • The Swan, 46 Hammersmith Broadway, London, W6 0DZ

    2018/02387/FUL Submitted 13 Jul 2018 0m away

    Replacement of the existing 2no. microcell antennas with 4no. new microcell antennas in new positions on the facade of the building; installation of 1no. equipment cabinet within the plant room of the building, 1no. external Air conditioning unit behind balcony parapet, 1no. internal Air conditioning unit, 1no. GPS module and feeder cables; associated internal and external alterations.

    Withdrawn Full applications 8 docs
  • The Swan, 46 Hammersmith Broadway, London, W6 0DZ

    2025/02716/ADV Submitted 3 Oct 2025 0m away

    Display of a freestanding 'A board' sign on the public highway at the front of the premises.

    Refused Advertising 10 docs
  • The Swan 46 Hammersmith Broadway London W6 0DZ

    2019/02889/LBC Submitted 1 Oct 2019 3m away

    100% historically approved · decision due ~10 Mar

    Replacement of existing 2no. microcell antennas with 4no. new microcell antennas, installation of ancillary equipment cabinets within the building and associated external alterations.

    Awaiting decision Heritage and listed buildings 24 docs
  • The Swan 46 Hammersmith Broadway London W6 0DZ

    2019/02888/FUL Submitted 1 Oct 2019 3m away

    98% historically approved · decision due ~10 Mar

    Replacement of existing 2no. microcell antennas with 4no. new microcell antennas, installation of ancillary equipment cabinets within the building and associated external alterations.

    Awaiting decision Full applications 26 docs
  • First, Second And Third Floor Levels 2-4 King Street,London,W6 0QA

    P/2026/01774/PACU1 Submitted 10 Jul 2026 11m away

    96% historically approved · decision due ~20 Sep

    Change of use of first, second and third floor levels from office (Class E) into 5no self-contained residential flats (Class C3).

    Awaiting decision Prior approval New dwelling 52 docs

In Hammersmith and Fulham

  • Ground Floor, 72 Uxbridge Road, London, W12 8LP

    Display of 1no. double sided internally illuminated projecting box sign, to the front elevation of existing shopfront.

    26 Jun 2026 Advertising
  • Queen Adelaide, 412 Uxbridge Road, London, W12 0NR

    Replacement of existing projecting sign with new double sided externally illuminated projecting sign to southern elevation of the building; re-lamping of 3 lanterns.

    27 Apr 2026 Advertising
  • 184 Uxbridge Road, London, W12 7JP

    Display of 1no. non-illuminated lettering fascia sign, and 1no. non-illuminated logo sign applied to the glazing to the front elevation fronting Hopgood Street.

    1 Jul 2026 Advertising
  • 2025/03051/ADV Withdrawn

    Pavement Outside 1B Shepherd's Bush Road London W6 7NA

    Display of an internally illuminated digital LED screen to one side of a new free standing multifunctional hub unit, showing static and animated displays in sequence comprising commercial and community messages.

    31 Oct 2025 Advertising
  • 2025/03049/ADV Withdrawn

    Pavement Outside 297 King Street London W6 9NH

    Display of an internally illuminated digital LED screen to one side of a new free-standing multifunctional Hub unit, showing static and animated displays in sequence comprising of commercial and community messages.

    31 Oct 2025 Advertising