Planning application
The Swan, 46 Hammersmith Broadway, London, W6 0DZ
Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.
Proposal
Display of a freestanding 'A board' sign on the public highway at the front of the premises.
As published by the council, reference 2025/02716/ADV
Application record
- Reference
- 2025/02716/ADV
- Type
- Advertisement
- Status
- Decided: REFUSE
- Decision
- Refused As published: REFUSE
- Received
- 3 Oct 2025
- Validated
- 8 Oct 2025
- Decided
- 1 Dec 2025
- Ward
- Hammersmith Broadway
- Postcode
- W6 0DZ
Site history
Applications at this address on the Hammersmith and Fulham register
This site has had 6 applications since 2018: 0 approved, 1 refused.
-
2025/01074/ADV Awaiting decision
The Swan, 46 Hammersmith Broadway, London, W6 0DZ
Display of a freestanding 'A board' sign on the public highway at the front of the premises.
-
2019/02889/LBC Awaiting decision
The Swan 46 Hammersmith Broadway London W6 0DZ
Replacement of existing 2no. microcell antennas with 4no. new microcell antennas, installation of ancillary equipment cabinets within the building and associated external alterations.
-
2019/02888/FUL Awaiting decision
The Swan 46 Hammersmith Broadway London W6 0DZ
Replacement of existing 2no. microcell antennas with 4no. new microcell antennas, installation of ancillary equipment cabinets within the building and associated external alterations.
-
2018/02388/LBC Withdrawn
The Swan, 46 Hammersmith Broadway, London, W6 0DZ
Replacement of the existing 2no. microcell antennas with 4no. new microcell antennas in new positions on the facade of the building; installation of 1no. equipment cabinet within the plant room of the building, 1no. external Air conditioning unit behind balcony parapet, 1no. internal Air conditioning unit, 1no. GPS module and feeder cables; associated internal and external alterations.
-
2018/02387/FUL Withdrawn
The Swan, 46 Hammersmith Broadway, London, W6 0DZ
Replacement of the existing 2no. microcell antennas with 4no. new microcell antennas in new positions on the facade of the building; installation of 1no. equipment cabinet within the plant room of the building, 1no. external Air conditioning unit behind balcony parapet, 1no. internal Air conditioning unit, 1no. GPS module and feeder cables; associated internal and external alterations.
Timeline
Dates from the published record
-
3 Oct 2025
Received by Hammersmith and Fulham
-
8 Oct 2025
Validated
Checked as complete and ready for consideration.
-
1 Dec 2025
Decision issued: REFUSE
-
9 Aug 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
10 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat this refusal means
Hammersmith and Fulham refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
The Swan, 46 Hammersmith Broadway, London, W6 0DZ
Replacement of the existing 2no. microcell antennas with 4no. new microcell antennas in new positions on the facade of the building; installation of 1no. equipment cabinet within the plant room of the building, 1no. external Air conditioning unit behind balcony parapet, 1no. internal Air conditioning unit, 1no. GPS module and feeder cables; associated internal and external alterations.
Withdrawn Heritage and listed buildings 8 docs -
The Swan, 46 Hammersmith Broadway, London, W6 0DZ
Replacement of the existing 2no. microcell antennas with 4no. new microcell antennas in new positions on the facade of the building; installation of 1no. equipment cabinet within the plant room of the building, 1no. external Air conditioning unit behind balcony parapet, 1no. internal Air conditioning unit, 1no. GPS module and feeder cables; associated internal and external alterations.
Withdrawn Full applications 8 docs -
The Swan, 46 Hammersmith Broadway, London, W6 0DZ
93% historically approved · decision due ~11 Jun
Display of a freestanding 'A board' sign on the public highway at the front of the premises.
Awaiting decision Advertising 2 docs -
The Swan 46 Hammersmith Broadway London W6 0DZ
100% historically approved · decision due ~10 Mar
Replacement of existing 2no. microcell antennas with 4no. new microcell antennas, installation of ancillary equipment cabinets within the building and associated external alterations.
Awaiting decision Heritage and listed buildings 24 docs -
The Swan 46 Hammersmith Broadway London W6 0DZ
98% historically approved · decision due ~10 Mar
Replacement of existing 2no. microcell antennas with 4no. new microcell antennas, installation of ancillary equipment cabinets within the building and associated external alterations.
Awaiting decision Full applications 26 docs -
First, Second And Third Floor Levels 2-4 King Street,London,W6 0QA
61% historically approved · decision due ~20 Sep
Change of use of first, second and third floor levels from office (Class E) into 5no self-contained residential flats (Class C3).
Awaiting decision Prior approval New dwelling 52 docs
Other advertisement consent applications
In Hammersmith and Fulham
-
P/2026/02518/ADV Awaiting decision
88-90,North End Road, London, W14 9EX
Display of 1no internally illuminated fascia sign (letters to be illuminated only) and 1no double sided internally illuminated projecting sign at the front elevation.
-
P/2026/02514/ADV Awaiting decision
UNIT 2014, 3 LOCKGATE ROAD, Block G, LONDON, SW6 2FU
Display of an internally illuminated fascia sign (letters and logo to be illuminated only) above the entrance door to north eastern elevation of the building.
-
P/2026/02495/ADV Awaiting decision
9 Beaumont Avenue, London, W14 9LP
Display of an externally illuminated billboard sign (measuring 6m wide, 2.3m high and 8.7m above ground level) to the west facing elevation; display of 3no. non-illuminated window vinyls at first floor level and 3no. non-illuminated four sheet advert posters at ground floor level to the north facing elevation.
-
P/2026/01700/ADV Granted
53 King Street, London, W6 9HW
Display of 1no. internally illuminated fascia sign, 1no. non-illuminated sub fascia sign, and 1no. internally illuminated double sided projecting sign to the front elevation.
-
P/2026/01600/ADV Granted
16 Holland House,Parr's Way,London,Hammersmith And Fulham,W6 9YJ
Display of 1no internally illuminated fascia lettering sign, 1no internally illuminated penguin logo sign and 1no. non-illuminated vinyl applied to shopfront glazing to western elevation of the building; display of 1no internally illuminated penguin logo sign to northern elevation of the building.