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Planning application

The Swan, 46 Hammersmith Broadway, London, W6 0DZ

Refused Hammersmith and Fulham 2025/02716/ADV Advertisement

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Display of a freestanding 'A board' sign on the public highway at the front of the premises.

As published by the council, reference 2025/02716/ADV

Application record

Reference
2025/02716/ADV
Type
Advertisement
Status
Decided: REFUSE
Decision
Refused As published: REFUSE
Received
3 Oct 2025
Validated
8 Oct 2025
Decided
1 Dec 2025
Ward
Hammersmith Broadway
Postcode
W6 0DZ

Site history

Applications at this address on the Hammersmith and Fulham register

This site has had 6 applications since 2018: 0 approved, 1 refused.

  • 2025/01074/ADV Awaiting decision

    The Swan, 46 Hammersmith Broadway, London, W6 0DZ

    Display of a freestanding 'A board' sign on the public highway at the front of the premises.

    Submitted 11 Apr 2025 Advertising
  • 2019/02889/LBC Awaiting decision

    The Swan 46 Hammersmith Broadway London W6 0DZ

    Replacement of existing 2no. microcell antennas with 4no. new microcell antennas, installation of ancillary equipment cabinets within the building and associated external alterations.

    Submitted 1 Oct 2019 Heritage and listed buildings
  • 2019/02888/FUL Awaiting decision

    The Swan 46 Hammersmith Broadway London W6 0DZ

    Replacement of existing 2no. microcell antennas with 4no. new microcell antennas, installation of ancillary equipment cabinets within the building and associated external alterations.

    Submitted 1 Oct 2019 Full applications
  • 2018/02388/LBC Withdrawn

    The Swan, 46 Hammersmith Broadway, London, W6 0DZ

    Replacement of the existing 2no. microcell antennas with 4no. new microcell antennas in new positions on the facade of the building; installation of 1no. equipment cabinet within the plant room of the building, 1no. external Air conditioning unit behind balcony parapet, 1no. internal Air conditioning unit, 1no. GPS module and feeder cables; associated internal and external alterations.

    Submitted 13 Jul 2018 Heritage and listed buildings
  • 2018/02387/FUL Withdrawn

    The Swan, 46 Hammersmith Broadway, London, W6 0DZ

    Replacement of the existing 2no. microcell antennas with 4no. new microcell antennas in new positions on the facade of the building; installation of 1no. equipment cabinet within the plant room of the building, 1no. external Air conditioning unit behind balcony parapet, 1no. internal Air conditioning unit, 1no. GPS module and feeder cables; associated internal and external alterations.

    Submitted 13 Jul 2018 Full applications

Timeline

Dates from the published record

  1. 3 Oct 2025

    Received by Hammersmith and Fulham

  2. 8 Oct 2025

    Validated

    Checked as complete and ready for consideration.

  3. 1 Dec 2025

    Decision issued: REFUSE

  4. 9 Aug 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

10 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this refusal means

Hammersmith and Fulham refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • The Swan, 46 Hammersmith Broadway, London, W6 0DZ

    2018/02388/LBC Submitted 13 Jul 2018 50 yards away

    Replacement of the existing 2no. microcell antennas with 4no. new microcell antennas in new positions on the facade of the building; installation of 1no. equipment cabinet within the plant room of the building, 1no. external Air conditioning unit behind balcony parapet, 1no. internal Air conditioning unit, 1no. GPS module and feeder cables; associated internal and external alterations.

    Withdrawn Heritage and listed buildings 8 docs
  • The Swan, 46 Hammersmith Broadway, London, W6 0DZ

    2018/02387/FUL Submitted 13 Jul 2018 50 yards away

    Replacement of the existing 2no. microcell antennas with 4no. new microcell antennas in new positions on the facade of the building; installation of 1no. equipment cabinet within the plant room of the building, 1no. external Air conditioning unit behind balcony parapet, 1no. internal Air conditioning unit, 1no. GPS module and feeder cables; associated internal and external alterations.

    Withdrawn Full applications 8 docs
  • The Swan, 46 Hammersmith Broadway, London, W6 0DZ

    2025/01074/ADV Submitted 11 Apr 2025 50 yards away

    93% historically approved · decision due ~11 Jun

    Display of a freestanding 'A board' sign on the public highway at the front of the premises.

    Awaiting decision Advertising 2 docs
  • The Swan 46 Hammersmith Broadway London W6 0DZ

    2019/02889/LBC Submitted 1 Oct 2019 50 yards away

    100% historically approved · decision due ~10 Mar

    Replacement of existing 2no. microcell antennas with 4no. new microcell antennas, installation of ancillary equipment cabinets within the building and associated external alterations.

    Awaiting decision Heritage and listed buildings 24 docs
  • The Swan 46 Hammersmith Broadway London W6 0DZ

    2019/02888/FUL Submitted 1 Oct 2019 50 yards away

    98% historically approved · decision due ~10 Mar

    Replacement of existing 2no. microcell antennas with 4no. new microcell antennas, installation of ancillary equipment cabinets within the building and associated external alterations.

    Awaiting decision Full applications 26 docs
  • First, Second And Third Floor Levels 2-4 King Street,London,W6 0QA

    P/2026/01774/PACU1 Submitted 10 Jul 2026 50 yards away

    61% historically approved · decision due ~20 Sep

    Change of use of first, second and third floor levels from office (Class E) into 5no self-contained residential flats (Class C3).

    Awaiting decision Prior approval New dwelling 52 docs

In Hammersmith and Fulham

  • P/2026/02518/ADV Awaiting decision

    88-90,North End Road, London, W14 9EX

    Display of 1no internally illuminated fascia sign (letters to be illuminated only) and 1no double sided internally illuminated projecting sign at the front elevation.

    Received 30 Sep, published by the council 6 Oct 2026 Advertising
  • P/2026/02514/ADV Awaiting decision

    UNIT 2014, 3 LOCKGATE ROAD, Block G, LONDON, SW6 2FU

    Display of an internally illuminated fascia sign (letters and logo to be illuminated only) above the entrance door to north eastern elevation of the building.

    Received 30 Sep, published by the council 6 Oct 2026 Advertising
  • P/2026/02495/ADV Awaiting decision

    9 Beaumont Avenue, London, W14 9LP

    Display of an externally illuminated billboard sign (measuring 6m wide, 2.3m high and 8.7m above ground level) to the west facing elevation; display of 3no. non-illuminated window vinyls at first floor level and 3no. non-illuminated four sheet advert posters at ground floor level to the north facing elevation.

    Received 28 Sep, published by the council 9 Oct 2026 Advertising
  • 53 King Street, London, W6 9HW

    Display of 1no. internally illuminated fascia sign, 1no. non-illuminated sub fascia sign, and 1no. internally illuminated double sided projecting sign to the front elevation.

    Received 3 Jul, published by the council 31 Jul 2026 Advertising
  • 16 Holland House,Parr's Way,London,Hammersmith And Fulham,W6 9YJ

    Display of 1no internally illuminated fascia lettering sign, 1no internally illuminated penguin logo sign and 1no. non-illuminated vinyl applied to shopfront glazing to western elevation of the building; display of 1no internally illuminated penguin logo sign to northern elevation of the building.

    Received 22 Jun, published by the council 24 Jul 2026 Advertising