Planning application
The Swan, 46 Hammersmith Broadway, London, W6 0DZ
Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.
Proposal
Display of a freestanding 'A board' sign on the public highway at the front of the premises.
As published by the council, reference 2025/02716/ADV
Application record
- Reference
- 2025/02716/ADV
- Type
- Advertisement
- Status
- Decided: REFUSE
- Decision
- REFUSE
- Received
- 3 Oct 2025
- Validated
- 8 Oct 2025
- Decided
- 1 Dec 2025
- Ward
- Hammersmith Broadway
- Postcode
- W6 0DZ
Site history
Applications at this address on the Hammersmith and Fulham register
This site has had 2 applications since 2025: 0 approved, 1 refused.
-
2025/01074/ADV Awaiting decision
The Swan, 46 Hammersmith Broadway, London, W6 0DZ
Display of a freestanding 'A board' sign on the public highway at the front of the premises.
Timeline
Dates from the published record
-
3 Oct 2025
Received by Hammersmith and Fulham
-
8 Oct 2025
Validated
Checked as complete and ready for consideration.
-
1 Dec 2025
Decision issued: REFUSE
-
9 Aug 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
10 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat this refusal means
Hammersmith and Fulham refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 500 metres
-
The Swan, 46 Hammersmith Broadway, London, W6 0DZ
93% historically approved · decision due ~11 Jun
Display of a freestanding 'A board' sign on the public highway at the front of the premises.
Awaiting decision Advertising 2 docs -
First, Second And Third Floor Levels 2-4 King Street,London,W6 0QA
96% historically approved · decision due ~20 Sep
Change of use of first, second and third floor levels from office (Class E) into 5no self-contained residential flats (Class C3).
Awaiting decision Prior approval New dwelling 52 docs -
First And Second Floors, 2-4 King Street, London, W6 0QA
Replacement of the existing glass block infill windows with new clear glazed windows to the side elevation of first and second floor rear back additions; installation of a new rooflight above the roof of first and second floor rear back additions.
Granted Full applications Extension Loft or dormer +1 20 docs -
The William Morris 2 - 4 King Street London W6 0QA
97% historically approved · decision due ~21 Dec
Change of use of second floor from Class E office/Class F1 educational use to Class C3 residential use comprising units made up of 6 x one bedroom flats, 1 x two bedroom flats and 1 x three bedroom flat; erection of two additional storeys to No.4 King Street following removal of the existing roof and partial demolition at first and second floor levels; erection of a three storey rear extension to No.2 King Street fronting Beadon Road following partial demolition of existing back addition; cladding of the upper floors of the King Street frontage to No. 4 King Street with glazed tiles; alterations to ground floor front elevation of Beadon Road building; No.2 King Street fronting Beadon Road upper floor facade are to be in dark anodised metal finishes; The extension flank elevations are to be light coloured anodised metal finishes.
Awaiting decision Full applications New dwelling Extension +2 30 docs -
1 Beadon Road London W6 0EA
97% historically approved · decision due ~9 Mar
Proposed telecommunication installation upgrade to the main roof of the building, to include removal and replacement of 3 x antennas with 6 x antennas, removal and replacement of 1 x 300mm dish, removal and replacement of 1 x cabinet with 2 x cabinets, removal and replacement of 3 x Remote Radio Units (RRU), retention of 1 x GPS unit, removal and replacement of 3 x main poles and addition of 3 x new support poles offset from the main poles, and ancillary development thereto.
Awaiting decision Full applications 15 docs -
7 Lyric Square, London, W6 0ED
Change of use of the first, second and third floor levels from an office use (Class E) into 5no. self-contained residential flats (Class C3), consisting of 4no. one bedroom units and 1no. two bedroom unit.
Granted Prior approval New dwelling
Other advertisement consent applications
In Hammersmith and Fulham
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P/2026/01671/ADV Granted
184 Uxbridge Road, London, W12 7JP
Display of 1no. non-illuminated lettering fascia sign, and 1no. non-illuminated logo sign applied to the glazing to the front elevation fronting Hopgood Street.
-
2025/03051/ADV Withdrawn
Pavement Outside 1B Shepherd's Bush Road London W6 7NA
Display of an internally illuminated digital LED screen to one side of a new free standing multifunctional hub unit, showing static and animated displays in sequence comprising commercial and community messages.
-
2025/03049/ADV Withdrawn
Pavement Outside 297 King Street London W6 9NH
Display of an internally illuminated digital LED screen to one side of a new free-standing multifunctional Hub unit, showing static and animated displays in sequence comprising of commercial and community messages.
-
P/2026/00976/ADV Granted
61 Walham Grove, London, SW6 1QR
Display of 1no. externally illuminated fascia sign, 1no. externally illuminated double sided projecting sign, and 1no.internally illuminated projecting pole sign to the front elevation.
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P/2026/01629/ADV Granted
The Eagle, 215 Askew Road, London, W12 9AZ
Display of an externally illuminated fascia lettering sign; display of an externally illuminated double-sided hanging sign; and display of a non-illuminated entrance plaque to the front elevation.