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Planning application

456 - 459 Strand London WC2R 0RG

Withdrawn Westminster 26/06783/ADV Advertising

Works: Windows or glazing

Withdrawn before a decision, so it carries no planning weight. A revised scheme can be submitted at any time.

Proposal

Display of three non-illuminated fascia signs measuring 4.3m x 0.9m, 5.1m x 0.9m and 4.5m x 0.9m; an externally illuminated projecting sign measuring 0.8m x 0.65m; two vinyl graphics measuring 2m x 2.6m and 0.8m x 1.7m, and an internally illuminated digital screen behind the shopfront glazing measuring 0.8m x 1.6m.

As published by the council, reference 26/06783/ADV

Application record

Reference
26/06783/ADV
Category
Advertising
Status
Withdrawn
Received
5 Oct 2026
Validated
5 Oct 2026
Postcode
WC2R 0RG

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2026.

  • 26/01607/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of a double-sided advertisement panel consisting of 2 LCD screens both measuring 2.1m x 1.34m capable of static and dynamic content display with automatic rotation of images on bus shelter adjacent to 456-459 Strand.

    Submitted 11 Mar 2026 Advertising

Timeline

Dates from the published record

  1. 5 Oct 2026

    Received by Westminster

  2. 8 Oct 2026

    Added to PlanIndex

  3. 13 Oct 2026

    Status changed to Withdrawn

    Previously Pending.

What withdrawal means

The applicant withdrew this application before Westminster decided it, and is free to submit a revised scheme at any time. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 456 - 459 Strand London WC2R 0RG

    26/01607/ADV Submitted 11 Mar 2026 50 yards away

    82% historically approved · decision due ~6 May

    Display of a double-sided advertisement panel consisting of 2 LCD screens both measuring 2.1m x 1.34m capable of static and dynamic content display with automatic rotation of images on bus shelter adjacent to 456-459 Strand.

    Awaiting decision Advertising 6 docs
  • Golden Cross House 8 Duncannon Street London WC2N 4JF

    26/03561/ADV Submitted 1 Jun 2026 50 yards away

    82% historically approved · decision due ~25 Aug

    Display of an externally illuminated fascia sign measuring 0.8m x 6.35m; and an internally illuminated projecting sign measuring 0.82m x 0.92m (retrospective).

    Awaiting decision Advertising 15 docs
  • South Africa House 2 - 4 Trafalgar Square London WC2N 5DP

    25/08427/FULL Submitted 18 Nov 2025 50 yards away

    External facade cleaning of South Africa House.

    Decided Full applications 17 docs
  • South Africa House 2 - 4 Trafalgar Square London WC2N 5DP

    25/08428/LBC Submitted 18 Nov 2025 50 yards away

    External facade cleaning of South Africa House.

    Granted Heritage and listed buildings 17 docs
  • 5 Strand London WC2N 5HR

    25/07200/ADFULL Submitted 6 Oct 2025 50 yards away

    Details of Construction Logistics Plan pursuant to Condition 28 of planning permission dated 24 September 2024 (RN 23/05178/FULL)

    Granted Full applications 9 docs
  • 5 Strand London WC2N 5HR

    25/07201/ADFULL Submitted 6 Oct 2025 50 yards away

    Details of steps taken to achieve Secured by Design accreditation pursuant to Condition 37 (part) of planning permission dated 24 September 2024 (RN: 23/05178/FULL).

    Granted Full applications 7 docs

In Westminster

  • 26/06992/ADV Decided

    78 - 80 Wigmore Street London W1U 2SJ

    Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.

    Received 13 Oct, published by the council 15 Oct 2026 Advertising
  • 26/07194/ADV Awaiting decision

    98 Victoria Street London SW1E 5JL

    Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)

    Received 21 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07160/ADV Awaiting decision

    18 - 21 Haymarket London SW1Y 4DQ

    Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m

    Received 20 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07157/ADV Awaiting decision

    41 - 44 Great Windmill Street London W1D 7NF

    Display of one non illuminated projection sign, measuring 800mm x 300mm

    Received 20 Oct, published by the council 21 Oct 2026 Advertising
  • 26/07125/ADV Awaiting decision

    1 Upper St Martin's Lane London WC2H 9NY

    Display of 2 externally illuminated hanging signs each measuring 1.00m x 1.00m; 8 externally illuminated fascia signs each measuring 0.40m x 3.35m; 1 no. fanlight measuring 0.80m x 1.40m

    19 Oct 2026 Advertising