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Planning application

2 Cathedral Walk London SW1E 5JH

Decided Westminster 26/05829/ADV Advertising

Decided. The decision notice on the council portal carries the outcome in full, including any conditions.

Proposal

Display of a non-illuminated 'Elf on the Shelf' sculpture measuring 1.9m in height, 0.8m in width and 0.95m in depth for a temporary period from 13 November 2026 to 30 December 2026.

As published by the council, reference 26/05829/ADV

Application record

Reference
26/05829/ADV
Category
Advertising
Status
Decided
Received
25 Aug 2026
Validated
25 Aug 2026
Postcode
SW1E 5JH

Timeline

Dates from the published record

  1. 25 Aug 2026

    Received by Westminster

  2. 1 Sep 2026

    Added to PlanIndex

  3. 2 Oct 2026

    Status changed to Decided

    Previously Pending.

After the decision

Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Cardinal Walk London

    26/02719/ADV Submitted 23 Apr 2026 50 yards away

    82% historically approved · decision due ~18 Jun

    Display of a non-illuminated statue measuring 1.2m x 0.9m for a temporary period from 01 June 2026 to 10 August 2026.

    Awaiting decision Advertising 5 docs
  • 98 Victoria Street London SW1E 5JL

    26/07193/FULL Submitted 21 Oct 2026 50 yards away

    88% historically approved · decision due ~16 Dec

    Shopfront alterations. (Linked with 26/07194/ADV)

    Awaiting decision Full applications Windows or glazing
  • (Including First Floor No. 80) First Floor 100 Victoria Street London SW1E 5JL

    26/01945/ADV Submitted 25 Mar 2026 50 yards away

    82% historically approved · decision due ~20 May

    Display of non illuminated 30 x Lamppost banners for Victoria BID measuring 2m x 0.785m from 31st May 2025 until 31st May 2031.

    Awaiting decision Advertising 10 docs
  • 98 Victoria Street London SW1E 5JL

    26/07194/ADV Submitted 21 Oct 2026 50 yards away

    82% historically approved · decision due ~16 Dec

    Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)

    Awaiting decision Advertising
  • 100 Victoria Street London SW1E 5JL

    26/04355/FULL Submitted 1 Jul 2026 50 yards away

    88% historically approved · decision due ~2 Sep

    Temporary installation of a screen to show major sporting events and cultural moments from 9th April -13th October 2026 at the Cardinal Place rooftop gardens.

    Withdrawn Full applications 13 docs
  • Springwell Solar Farm North Kesteven Lincolnshire

    S23/0603 Submitted 28 Mar 2023 50 yards away

    Springwell Solar Farm Scoping opinion.

    Granted Outline 1 doc

In Westminster

  • 26/06992/ADV Decided

    78 - 80 Wigmore Street London W1U 2SJ

    Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.

    Received 13 Oct, published by the council 15 Oct 2026 Advertising
  • 26/07194/ADV Awaiting decision

    98 Victoria Street London SW1E 5JL

    Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)

    Received 21 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07160/ADV Awaiting decision

    18 - 21 Haymarket London SW1Y 4DQ

    Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m

    Received 20 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07157/ADV Awaiting decision

    41 - 44 Great Windmill Street London W1D 7NF

    Display of one non illuminated projection sign, measuring 800mm x 300mm

    Received 20 Oct, published by the council 21 Oct 2026 Advertising
  • 26/07125/ADV Awaiting decision

    1 Upper St Martin's Lane London WC2H 9NY

    Display of 2 externally illuminated hanging signs each measuring 1.00m x 1.00m; 8 externally illuminated fascia signs each measuring 0.40m x 3.35m; 1 no. fanlight measuring 0.80m x 1.40m

    19 Oct 2026 Advertising