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Planning application

54 Charing Cross Road London WC2H 0BB

Awaiting decision Westminster 26/06763/ADV Advertising

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of non illuminated other sign measuring 3.375m X 1.25m and non illuminated hanging sign 0.05m X 0.7m

As published by the council, reference 26/06763/ADV

Application record

Reference
26/06763/ADV
Category
Advertising
Status
Pending
Received
2 Oct 2026
Validated
2 Oct 2026
Postcode
WC2H 0BB

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2026.

  • 26/05869/FULL Decided

    54 Charing Cross Road London WC2H 0BB

    Replacement shopfront and installation of retractable awning.

    Submitted 26 Aug 2026 Full applications

Timeline

Dates from the published record

  1. 2 Oct 2026

    Received by Westminster

  2. 8 Oct 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 27 November 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 86 days over the applications it decided in the last year.

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 70 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 54 Charing Cross Road London WC2H 0BB

    26/05869/FULL Submitted 26 Aug 2026 50 yards away

    88% historically approved · decision due ~3 Nov

    Replacement shopfront and installation of retractable awning.

    Decided Full applications Windows or glazing

  • 52 Charing Cross Road London WC2H 0BB

    20/07031/AD7 Submitted 4 Nov 2020 50 yards away

    Display for a temporary period of six months of a non-illuminated estate agent board located on the face of the building at first floor level and measuring 1.2m x 0.9m.

    Granted Advertising 8 docs

  • 62 Charing Cross Road London WC2H 0BU

    25/05534/CLEUD Submitted 7 Aug 2025 50 yards away

    84% historically approved · decision due ~2 Oct

    Confirmation that the current use of the premises by the retailer 'bunsik' falls within Class E(b)of the Town and Country Planning (Use Classes) Order 1987 (as amended) and is lawful.

    Awaiting decision Lawful development 12 docs

  • Sandringham Flats Charing Cross Road London WC2H 0BJ

    25/07425/TDD Submitted 14 Oct 2025 50 yards away

    100% historically approved · decision due ~9 Dec

    1 x False acacia: Fell

    Awaiting decision Trees

  • Development Site At 5 - 9 Great Newport Street London WC2H 7JA

    26/03041/ADFULL Submitted 8 May 2026 50 yards away

    88% historically approved · decision due ~3 Jul

    Details of cooling hierarchy / updated energy statement pursuant to conditions 36, 38, 39, 40, 41 of planning permission dated 27 February 2026 (RN: 24/02467/FULL).

    Awaiting decision Full applications 9 docs

  • Development Site At 5 - 9 Great Newport Street London WC2H 7JA

    26/02915/ADFULL Submitted 1 May 2026 50 yards away

    88% historically approved · decision due ~26 Jun

    Details of circular economy statement pursuant to condition 17 of planning permission dated 27 February 2026 (RN: 24/02467/FULL).

    Awaiting decision Full applications 6 docs

In Westminster

  • 26/06992/ADV Decided

    78 - 80 Wigmore Street London W1U 2SJ

    Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.

    Received 13 Oct, published by the council 15 Oct 2026 Advertising
  • 26/07194/ADV Awaiting decision

    98 Victoria Street London SW1E 5JL

    Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)

    Received 21 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07160/ADV Awaiting decision

    18 - 21 Haymarket London SW1Y 4DQ

    Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m

    Received 20 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07157/ADV Awaiting decision

    41 - 44 Great Windmill Street London W1D 7NF

    Display of one non illuminated projection sign, measuring 800mm x 300mm

    Received 20 Oct, published by the council 21 Oct 2026 Advertising
  • 26/07125/ADV Awaiting decision

    1 Upper St Martin's Lane London WC2H 9NY

    Display of 2 externally illuminated hanging signs each measuring 1.00m x 1.00m; 8 externally illuminated fascia signs each measuring 0.40m x 3.35m; 1 no. fanlight measuring 0.80m x 1.40m

    19 Oct 2026 Advertising