31 North Row London W1K 6DA

1. 22 Sep 2026

   Received by Westminster

2. 30 Sep 2026

   Added to PlanIndex

3. Decision

   Awaiting decision

   Decision expected by 17 November 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

   Westminster took a median of 72 days over the applications it decided in the last year.

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 54 days. More in our guide to how long planning decisions take.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• 32 North Row London W1K 6DD

  26/05462/ADV Submitted 11 Aug 2026 50 yards away

  83% historically approved · decision due ~12 Oct

  Display of a (halo illuminated letters only) fascia sign measuring 0.20m x 2.06m and internally illuminated pharmacy hanging sign measuring 0.40m x 0.40m. (Retrospective)

  Decided Advertising

• 25 - 30 North Row London W1K 6DJ

  25/08420/FULL Submitted 18 Nov 2025 50 yards away

  88% historically approved · decision due ~13 Jan

  Refurbishments to existing Class E floorspace, refurbishments to the ground floor entrance with Flexible Class E(a)(b)(e)(g) use at ground floor, mezzanine, and lower ground level, construction of a two storey rear extension, construction of a two storey roof level extension, creation of external terrace space at ground and roof level, alongside improvements to landscaping, cycle parking, and end of journey space [Amended plans and additional information]

  Awaiting decision Full applications Extension 117 docs

• 34 North Row London W1K 6DH

  25/06623/ADFULL Submitted 16 Sep 2025 50 yards away

  Details of a supplementary acoustic report pursuant to condition 6 of planning permission dated 24th June 2025 (RN:24/06328/FULL)

  Granted Full applications 9 docs

• 5 Green Street London W1K 6RW

  06/02603/FULL Submitted 4 Apr 2006 50 yards away

  Retention of use of property as 6 self contained flats/maisonettes 2x3 bed and 4x2 bed. Retention of lift over-run.

  Granted Full applications New dwelling 7 docs

• 5 Green Street London W1K 6RW

  06/02604/CAC Submitted 4 Apr 2006 50 yards away

  Demolition of internal partitions and internal refurbishment.

  Decided Heritage and listed buildings Demolition 5 docs

• 6A Green Street London W1K 6RW

  06/02190/FULL Submitted 20 Mar 2006 50 yards away

  Alterations during the course of construction to a scheme granted planning permission dated 14 June 2005 (RN: 05/02725) namely, part infill of rear basement lightwell to provide additional residential accommodation, new windows and doors to front and rear at basement and ground floor level.

  Granted Full applications Extension Windows or glazing 3 docs

• 26/06444/ADV Refused

  107 Long Acre London WC2E 9NT

  Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

  21 Sep 2026 Advertising
• 26/06517/ADV Awaiting decision

  22 Haymarket London SW1Y 4DQ

  Display of nine non illuminated vinyls measuring 2.3m X 4m and 2.4m X 3.6m

  Received 23 Sep, published by the council 29 Sep 2026 Advertising
• 26/06465/ADV Awaiting decision

  Basement And Ground Floor 50 New Bond Street London W1S 1BJ

  Display of internally fascia sign measuring 0.25m x 0.99m and a vinyl to shopfront glazing measuring 3.48m x 4.9m on shopfront.

  Received 22 Sep, published by the council 29 Sep 2026 Advertising
• 26/06396/ADV Awaiting decision

  20 - 21 D'arblay Street London W1F 8EF

  Display of non illuminated fascia sign measuring 2.45m x 0.38m

  Received 18 Sep, published by the council 28 Sep 2026 Advertising
• 26/06380/ADV Awaiting decision

  Second Floor 163 - 173 Praed Street London W2 1RH

  Display of two (Panels A and B) non illuminated vinyl stickers measuring 0.591m X 1.758m and two vinyl stickers (Panels C and D) 0.695m X 1.758m.

  Received 17 Sep, published by the council 25 Sep 2026 Advertising