20 - 21 D'arblay Street London W1F 8EF

1. 18 Sep 2026

   Received by Westminster

2. 28 Sep 2026

   Added to PlanIndex

3. Decision

   Awaiting decision

   Decision expected by 13 November 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

   Westminster took a median of 72 days over the applications it decided in the last year.

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 54 days. More in our guide to how long planning decisions take.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• 8 Poland Street London W1F 8PX

  03/09089/AD7 Submitted 25 Nov 2003 50 yards away

  Display for a temporary period of six months of a non-illuminated 'to let' board attached to the railings in front of the building at street level and measuring 0.6 x 0.9m.

  Granted Advertising 2 docs

• 8 Poland Street London W1F 8PX

  03/04582/AD7 Submitted 12 Jun 2003 50 yards away

  Display for a temporary period of six months of a non-illuminated 'to let' board attached to the railings in front of the building at street level and measuring 0.6 x 0.9m.

  Granted Advertising 2 docs

• 8 Poland Street London W1F 8PX

  26/02430/FULL Submitted 14 Apr 2026 50 yards away

  88% historically approved · decision due ~18 Jun

  Removal of existing stairwell and infill of front area lightwell, new glazing and door to shopfront. [Linked to 26/02431/ADV]

  Awaiting decision Full applications Extension Windows or glazing 19 docs

• 8 Poland Street London W1F 8PX

  26/02431/ADV Submitted 14 Apr 2026 50 yards away

  83% historically approved · decision due ~18 Jun

  Display of an internally illuminated fascia sign measuring 0.125m x 0.7m [Linked to 26/02430/FULL]

  Awaiting decision Advertising 18 docs

• 12 D'Arblay Street London W1F 8DU

  22/04184/CLEUD Submitted 27 Jun 2022 50 yards away

  Use of the building as Commercial, Business and Service (Class E) use.

  Granted Lawful development 10 docs

• First Floor 9 D'Arblay Street London W1F 8DR

  08/02109/FULL Submitted 3 Mar 2008 50 yards away

  Use of first floor for residential purposes.

  Granted Full applications 6 docs

• 26/06444/ADV Refused

  107 Long Acre London WC2E 9NT

  Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

  21 Sep 2026 Advertising
• 26/06517/ADV Awaiting decision

  22 Haymarket London SW1Y 4DQ

  Display of nine non illuminated vinyls measuring 2.3m X 4m and 2.4m X 3.6m

  Received 23 Sep, published by the council 29 Sep 2026 Advertising
• 26/06465/ADV Awaiting decision

  Basement And Ground Floor 50 New Bond Street London W1S 1BJ

  Display of internally fascia sign measuring 0.25m x 0.99m and a vinyl to shopfront glazing measuring 3.48m x 4.9m on shopfront.

  Received 22 Sep, published by the council 29 Sep 2026 Advertising
• 26/06380/ADV Awaiting decision

  Second Floor 163 - 173 Praed Street London W2 1RH

  Display of two (Panels A and B) non illuminated vinyl stickers measuring 0.591m X 1.758m and two vinyl stickers (Panels C and D) 0.695m X 1.758m.

  Received 17 Sep, published by the council 25 Sep 2026 Advertising
• 26/06363/ADV Awaiting decision

  158 - 159 New Bond Street London W1S 2UB

  Display of Christmas decorations across the facade of the building comprising sculptural illuminated deer, illuminated Art Deco stars, three large illuminated radial Sun Star features, a CHANEL double-C logo and decorative gold and silver ray elements for temporary period from 13 November 2026 until 07 January 2027.

  Received 17 Sep, published by the council 24 Sep 2026 Advertising