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Planning application

1 Sir Simon Milton Square London SW1E 5DJ

Decided Westminster 26/05834/ADV Advertising

Decided. The decision notice on the council portal carries the outcome in full, including any conditions.

Proposal

Display of a non-illuminated 'Elf on the Shelf' sculpture measuring 1.9m in height, 0.8m in width and 0.95m in depth for a temporary period from 13 November 2026 to 30 December 2026.

As published by the council, reference 26/05834/ADV

Application record

Reference
26/05834/ADV
Category
Advertising
Status
Decided
Received
25 Aug 2026
Validated
25 Aug 2026
Decided
2 Oct 2026
Postcode
SW1E 5DJ

Timeline

Dates from the published record

  1. 25 Aug 2026

    Received by Westminster

  2. 1 Sep 2026

    Added to PlanIndex

  3. 2 Oct 2026

    Decision issued

  4. 2 Oct 2026

    Status changed to Decided

    Previously Pending.

After the decision

Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

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