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Planning application

154 Victoria Street London SW1E 5LB

Granted Westminster 04/09239/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Retention of halo illuminated fascia sign and internally illuminated projecting sign.

As published by the council, reference 04/09239/ADV

Application record

Reference
04/09239/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
22 Nov 2004
Validated
6 Dec 2004
Decided
22 Dec 2004
Ward
St James's
Decision by
Delegated Decision
Postcode
SW1E 5LB

Site history

Applications at this address on the Westminster register

This site has had 3 applications since 2004: 2 approved, 1 refused.

  • 04/03783/ADV Refused

    154 Victoria Street London SW1E 5LB

    Display of internally illuminated projecting sign, menu box sign and halo illuminated fascia sign.

    Decided 8 Jun 2004 Advertising
  • 04/03183/FULL Granted

    154 Victoria Street London SW1E 5LB

    Erection of extensions at rear first floor level to provide new toilets and fire exit.

    Decided 7 Jul 2004 Full applications

Timeline

Dates from the published record

  1. 22 Nov 2004

    Received by Westminster

  2. 6 Dec 2004

    Validated

    Checked as complete and ready for consideration.

  3. 22 Dec 2004

    Decision issued: Application Permitted

  4. 18 Sep 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

5 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this grant of permission means

Westminster granted permission on 22 December 2004, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 168 Victoria Street London SW1E 5LB

    05/06935/ADFULL Submitted 24 Aug 2005 50 yards away

    Details of waste storage pursuant to Condition 2 of planning permission dated 4 July 2005 (RN: 05/03667/FULL)

    Granted Full applications 1 doc

  • 168 Victoria Street London SW1E 5LB

    05/03667/FULL Submitted 11 May 2005 50 yards away

    Use of first floor of 166-168 and second floor of 168 Victoria Street as mixed office (Class B1) and educational (Class D1) use for a temporary period until 31 July 2010.

    Granted Full applications 9 docs

  • 154 Victoria Street London SW1E 5LB

    04/03783/ADV Submitted 18 May 2004 50 yards away

    Display of internally illuminated projecting sign, menu box sign and halo illuminated fascia sign.

    Refused Advertising 6 docs

  • 154 Victoria Street London SW1E 5LB

    04/03183/FULL Submitted 26 Apr 2004 50 yards away

    Erection of extensions at rear first floor level to provide new toilets and fire exit.

    Granted Full applications Extension 13 docs

  • 152 Victoria Street London SW1E 5LB

    05/09054/FULL Submitted 7 Nov 2005 50 yards away

    Installation of openable shopfront.

    Granted Full applications Windows or glazing 5 docs

  • 152 Victoria Street London SW1E 5LB

    05/09055/LBC Submitted 7 Nov 2005 50 yards away

    Installation of openable shopfront.

    Granted Heritage and listed buildings Windows or glazing 2 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising