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Planning application

Christchurch Gardens Victoria Street London SW1H 0AY

Decided Westminster 26/05827/ADV Advertising

Decided. The decision notice on the council portal carries the outcome in full, including any conditions.

Proposal

Display of a non-illuminated 'Elf on the Shelf' sculpture measuring 1.9m in height, 0.8m in width and 0.95m in depth for a temporary period from 13 November 2026 to 30 December 2026.

As published by the council, reference 26/05827/ADV

Application record

Reference
26/05827/ADV
Category
Advertising
Status
Decided
Received
25 Aug 2026
Validated
25 Aug 2026
Postcode
SW1H 0AY

Site history

Applications at this address on the Westminster register

This site has had 4 applications since 2025: 1 approved, 0 refused.

  • 26/05171/ADV Decided

    Christchurch Gardens Victoria Street London SW1H 0AY

    Display of a 15ft Christmas Tree with lights, baubles and London Heritage Quarter branded base for temporary period from 12 November 2025 and 08 January 2027.

    Submitted 31 Jul 2026 Advertising
  • 26/01584/ADV Awaiting decision

    Christchurch Gardens Victoria Street London SW1H 0AY

    Display of Lioness sculpture for the Pride in the Quarter Trail for a temporary period between 1 June 2026 and 10 August 2026.

    Submitted 11 Mar 2026 Advertising
  • 25/05275/ADV Granted

    Christchurch Gardens Victoria Street London SW1H 0AY

    Display of one externally illuminated 15ft Christmas Tree with lights measuring 6.6m x 2m for temporary period from 15 November 2025 and 06 January 2026.

    Decided 12 Sep 2025 Advertising

Timeline

Dates from the published record

  1. 25 Aug 2026

    Received by Westminster

  2. 28 Aug 2026

    Added to PlanIndex

  3. 2 Oct 2026

    Status changed to Decided

    Previously Pending.

After the decision

Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

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Within 0.3 miles

In Westminster

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    Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.

    Received 13 Oct, published by the council 15 Oct 2026 Advertising
  • 26/07194/ADV Awaiting decision

    98 Victoria Street London SW1E 5JL

    Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)

    Received 21 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07160/ADV Awaiting decision

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    Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m

    Received 20 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07157/ADV Awaiting decision

    41 - 44 Great Windmill Street London W1D 7NF

    Display of one non illuminated projection sign, measuring 800mm x 300mm

    Received 20 Oct, published by the council 21 Oct 2026 Advertising
  • 26/07125/ADV Awaiting decision

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    Display of 2 externally illuminated hanging signs each measuring 1.00m x 1.00m; 8 externally illuminated fascia signs each measuring 0.40m x 3.35m; 1 no. fanlight measuring 0.80m x 1.40m

    19 Oct 2026 Advertising