Planning application
Development Site At 8-10 Broadway, Dacre Street And 22 Victoria Street London
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Display of an internally illuminated fascia sign measuring 0.275m x 1.47m; and two internally illuminated projecting signs measuring 0.31m x 0.42m.
As published by the council, reference 26/03120/ADV
Application record
- Reference
- 26/03120/ADV
- Type
- Advert Application (ADV)
- Status
- Pending
- Received
- 12 May 2026
- Validated
- 12 May 2026
- Ward
- St James's
Site history
Applications at this address on the Westminster register
This site has had 4 applications since 2026.
-
26/04990/FULL Awaiting decision
Development Site At 8-10 Broadway, Dacre Street And 22 Victoria Street London
Use of Unit 2 as a Bakery (Class E).
-
26/04736/ADFULL Decided
Development Site At 8-10 Broadway, Dacre Street And 22 Victoria Street London
Details of a supplementary acoustic report pursuant to condition 23 of planning permission dated 07 July 2026 (RN 15/07497/FULL)
-
26/03125/ADV Awaiting decision
Development Site At 8-10 Broadway, Dacre Street And 22 Victoria Street London
Display of two A-boards measuring 1.95m x 0.7m.
Timeline
Dates from the published record
-
12 May 2026
Received by Westminster
-
21 Jul 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 7 July 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Westminster took a median of 91 days over the applications it decided in the last year.
Who's behind it
Company information only, from the register and Companies House
Planning Potential Ltd. Agent, a planning consultancy registered in London
Active · incorporated 2005 · London
934 applications on PlanIndex · across 150 councils · 91% granted
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
8 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat happens while it is decided
This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
Development Site At 8-10 Broadway, Dacre Street And 22 Victoria Street London
82% historically approved · decision due ~7 Jul
Display of two A-boards measuring 1.95m x 0.7m.
Awaiting decision Advertising 8 docs -
A D F G Tower 8 - 10 Broadway London SW1H 0BG
Details of the ventilation system to get rid of cooking smells pursuant to condition 35 of planning permission dated 26 April 2016 (15/07497/FULL).
Granted Full applications 70 docs -
New Scotland Yard 8 - 10 Broadway London SW1H 0BG
88% historically approved · decision due ~16 Jul
Variation of Condition 31 of planning permission dated 27th April 2016 (RN:15/07497/FULL) for: Demolition of existing buildings and erection of mixed use development comprising office (Class B1) and retail (Classes A1 & A3) across x2 four storey podiums, each with three residential buildings above (total of x6 residential buildings) ranging from 14 to 20 storeys high, providing residential units (including affordable residential units). Provision of new walkway and landscaping between the podiums and a retail pavilion at ground level. Erection of up to three basement levels comprising residential facilities, cycle storage (commercial and residential), plant and parking spaces namely, to permit opening hours from 06:30 Monday to Friday, and from 07:00 Saturday and Sunday at this unit.
Awaiting decision Full applications Demolition 13 docs -
First Floor Part Broadway Complex Petty France London SW1H 0AZ
Display of vinyl wraps located on the windows of the retail units
Granted Advertising Windows or glazing 6 docs -
Basement And Ground Floor 57 Victoria Street London SW1H 0HP
82% historically approved · decision due ~11 Jun
Display of two internally illuminated fascia signs measuring 0.965m x 9.44m and 0.965m x 6m; and two internally illuminated projecting signs measuring 0.81m x 0.81m.
Awaiting decision Advertising 7 docs -
57 Victoria Street London SW1H 0HP
Display of internally illuminated fascia sign measuring approximately 0.965m x 9.835m and two internally illuminated projecting signs each measuring approximately 1.01m x 0.8m.
Refused Advertising 9 docs
Other advertisement consent applications
In Westminster
-
26/07474/ADV Awaiting decision
456 - 459 Strand London WC2R 0RG
Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m
-
26/07436/ADV Awaiting decision
Unit 1 123 Bayswater Road London W2 3JH
Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.
-
26/07441/ADV Awaiting decision
2 Charing Cross Road London WC2H 0HH
Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m
-
26/07429/ADV Awaiting decision
24 - 25 Mount Street London W1K 2RR
Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.
-
26/07439/ADV Awaiting decision
5 - 6 Leicester Square London WC2H 7NA
Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m