Planning application
26/03120/ADV
Development Site At 8-10 Broadway, Dacre Street And 22 Victoria Street London
Proposal
Display of an internally illuminated fascia sign measuring 0.275m x 1.47m; and two internally illuminated projecting signs measuring 0.31m x 0.42m.
As published by the council, reference 26/03120/ADV
Timeline
Dates from the published record
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12 May 2026
Received by Westminster
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/03125/ADV Awaiting decision
Development Site At 8-10 Broadway, Dacre Street And 22 Victoria Street London
Display of two A-boards measuring 1.95m x 0.7m.
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26/03056/FULL Awaiting decision
New Scotland Yard 8 - 10 Broadway London SW1H 0BG
Variation of Condition 31 of planning permission dated 27th April 2016 (RN:15/07497/FULL) for: Demolition of existing buildings and erection of mixed use development comprising office (Class B1) and retail (Classes A1 & A3) across x2 four storey podiums, each with three residential buildings above (total of x6 residential buildings) ranging from 14 to 20 storeys high, providing residential units (including affordable residential units). Provision of new walkway and landscaping between the podiums and a retail pavilion at ground level. Erection of up to three basement levels comprising residential facilities, cycle storage (commercial and residential), plant and parking spaces namely, to permit opening hours from 06:30 Monday to Friday, and from 07:00 Saturday and Sunday at this unit.
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26/02496/ADV Awaiting decision
Basement And Ground Floor 57 Victoria Street London SW1H 0HP
Display of two internally illuminated fascia signs measuring 0.965m x 9.44m and 0.965m x 6m; and two internally illuminated projecting signs measuring 0.81m x 0.81m.
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25/09053/ADV Refused
57 Victoria Street London SW1H 0HP
Display of internally illuminated fascia sign measuring approximately 0.965m x 9.835m and two internally illuminated projecting signs each measuring approximately 1.01m x 0.8m.
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26/02690/ADFULL Awaiting decision
New Scotland Yard 8 - 10 Broadway London SW1H 0BG
Details of a supplementary acoustic report, details of the ventilation system to get rid of cooking smells, including details of how it will be built and how it will look pursuant to condition 23, 35 & 39 of planning permission dated 27th April 2016 (RN:15/07497/FULL)
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26/03386/ADFULL Awaiting decision
New Scotland Yard 8 - 10 Broadway London SW1H 0BG
detailed drawings of the new pedestrian routes and other pavement areas to show the location and design of any areas to be used for tables and chairs and other furniture in connection with the approved Class A uses and details of a management plan to show how you will prevent customers who are leaving any Class A3 units, and using external tables and chairs approved under condition 36 of this decision, from causing nuisance for people in the area pursuant to conditions 36 & 37 of planning permission dated 27th April 2016 (RN:15/07497/FULL)
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.