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Planning application

Development Site At 8-10 Broadway, Dacre Street And 22 Victoria Street London

Awaiting decision Westminster 26/03120/ADV Advert Application (ADV)

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of an internally illuminated fascia sign measuring 0.275m x 1.47m; and two internally illuminated projecting signs measuring 0.31m x 0.42m.

As published by the council, reference 26/03120/ADV

Application record

Reference
26/03120/ADV
Type
Advert Application (ADV)
Status
Pending
Received
12 May 2026
Validated
12 May 2026
Ward
St James's

Site history

Applications at this address on the Westminster register

This site has had 4 applications since 2026.

  • 26/04990/FULL Awaiting decision

    Development Site At 8-10 Broadway, Dacre Street And 22 Victoria Street London

    Use of Unit 2 as a Bakery (Class E).

    Submitted 24 Jul 2026 Full applications
  • 26/04736/ADFULL Decided

    Development Site At 8-10 Broadway, Dacre Street And 22 Victoria Street London

    Details of a supplementary acoustic report pursuant to condition 23 of planning permission dated 07 July 2026 (RN 15/07497/FULL)

    Decided 31 Jul 2026
  • 26/03125/ADV Awaiting decision

    Development Site At 8-10 Broadway, Dacre Street And 22 Victoria Street London

    Display of two A-boards measuring 1.95m x 0.7m.

    Submitted 12 May 2026 Advertising

Timeline

Dates from the published record

  1. 12 May 2026

    Received by Westminster

  2. 21 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 7 July 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 66 days over the applications it decided in the last year.

Who's behind it

Company information only, from the register and Companies House

Planning Potential Ltd. Agent, a planning consultancy registered in London

Active · incorporated 2005 · London

824 applications on PlanIndex · across 142 councils · 90% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

8 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Development Site At 8-10 Broadway, Dacre Street And 22 Victoria Street London

    26/03125/ADV Submitted 12 May 2026 50 yards away

    84% historically approved · decision due ~7 Jul

    Display of two A-boards measuring 1.95m x 0.7m.

    Awaiting decision Advertising 8 docs
  • A D F G Tower 8 - 10 Broadway London SW1H 0BG

    22/02420/ADFULL Submitted 8 Apr 2022 50 yards away

    Details of the ventilation system to get rid of cooking smells pursuant to condition 35 of planning permission dated 26 April 2016 (15/07497/FULL).

    Granted Full applications 70 docs
  • New Scotland Yard 8 - 10 Broadway London SW1H 0BG

    26/03056/FULL Submitted 8 May 2026 50 yards away

    87% historically approved · decision due ~16 Jul

    Variation of Condition 31 of planning permission dated 27th April 2016 (RN:15/07497/FULL) for: Demolition of existing buildings and erection of mixed use development comprising office (Class B1) and retail (Classes A1 & A3) across x2 four storey podiums, each with three residential buildings above (total of x6 residential buildings) ranging from 14 to 20 storeys high, providing residential units (including affordable residential units). Provision of new walkway and landscaping between the podiums and a retail pavilion at ground level. Erection of up to three basement levels comprising residential facilities, cycle storage (commercial and residential), plant and parking spaces namely, to permit opening hours from 06:30 Monday to Friday, and from 07:00 Saturday and Sunday at this unit.

    Awaiting decision Full applications Demolition 13 docs
  • First Floor Part Broadway Complex Petty France London SW1H 0AZ

    25/08554/ADV Submitted 21 Nov 2025 50 yards away

    Display of vinyl wraps located on the windows of the retail units

    Granted Advertising Windows or glazing 6 docs
  • Basement And Ground Floor 57 Victoria Street London SW1H 0HP

    26/02496/ADV Submitted 16 Apr 2026 50 yards away

    84% historically approved · decision due ~11 Jun

    Display of two internally illuminated fascia signs measuring 0.965m x 9.44m and 0.965m x 6m; and two internally illuminated projecting signs measuring 0.81m x 0.81m.

    Awaiting decision Advertising 7 docs
  • 57 Victoria Street London SW1H 0HP

    25/09053/ADV Submitted 15 Dec 2025 50 yards away

    Display of internally illuminated fascia sign measuring approximately 0.965m x 9.835m and two internally illuminated projecting signs each measuring approximately 1.01m x 0.8m.

    Refused Advertising 9 docs

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of two internally illuminated (letters only) fascia signs each measuring 0.55m x 1.21m on the Long Acre and Neal Street elevations.

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising
  • 26/06247/ADV Awaiting decision

    57 Carnaby Street London W1F 9PX

    Display of three internally illuminated fascia sign measuring 2.34m X 0.3m, 0.796m X 0.3m, 2.34m X 0.3m, two internally illuminated projecting sign measuring 0.1m x 0.5m and 0.1m X 0.5m

    Received 11 Sep, published by the council 21 Sep 2026 Advertising