Planning application
45 - 50 Old Bond Street London W1S 4QT
Relates to 26/05744/LBC
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Display of Christmas decorations in the form of elegant illuminated ribbons flowing across the facade, punctuated by illuminated star motifs and discreet Ferrari-red accents, creating a festive composition inspired by movement and light. for temporary period from October 2026 to until January 2027. (Site include 48-50 Old Bond Street W1/ 57-59 Piccadilly) (Linked with 26/05744/LBC)
As published by the council, reference 26/05745/ADV
Application record
- Reference
- 26/05745/ADV
- Category
- Advertising
- Status
- Pending
- Received
- 21 Aug 2026
- Validated
- 21 Aug 2026
- Postcode
- W1S 4QT
Site history
Applications at this address on the Westminster register
This site has had 2 applications since 2026.
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26/05744/LBC Awaiting decision
45 - 50 Old Bond Street London W1S 4QT
Installation of Christmas decorations in the form of elegant illuminated ribbons flowing across the facade, punctuated by illuminated star motifs and discreet Ferrari-red accents, creating a festive composition inspired by movement and light. for temporary period from October 2026 until January 2027. (Site include 48-50 Old Bond Street W1/ 57-59 Piccadilly) (Linked with 26/05745/ADV)
Timeline
Dates from the published record
-
21 Aug 2026
Received by Westminster
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28 Aug 2026
Added to PlanIndex
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Decision
Awaiting decision
Decision expected by 16 October 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Westminster took a median of 61 days over the applications it decided in the last year.
Related applications
Cases linked to this one on the register
-
26/05744/LBC Awaiting decision
45 - 50 Old Bond Street London W1S 4QT
Installation of Christmas decorations in the form of elegant illuminated ribbons flowing across the facade, punctuated by illuminated star motifs and discreet Ferrari-red accents, creating a festive composition inspired by movement and light. for temporary period from October 2026 until January 2027. (Site include 48-50 Old Bond Street W1/ 57-59 Piccadilly) (Linked with 26/05745/ADV)
1 later application on the register refers to this one:
-
26/05744/LBC Awaiting decision
45 - 50 Old Bond Street London W1S 4QT
Installation of Christmas decorations in the form of elegant illuminated ribbons flowing across the facade, punctuated by illuminated star motifs and discreet Ferrari-red accents, creating a festive composition inspired by movement and light. for temporary period from October 2026 until January 2027. (Site include 48-50 Old Bond Street W1/ 57-59 Piccadilly) (Linked with 26/05745/ADV)
What happens while it is decided
This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 500 metres
-
45 - 50 Old Bond Street London W1S 4QT
90% historically approved · decision due ~16 Oct
Installation of Christmas decorations in the form of elegant illuminated ribbons flowing across the facade, punctuated by illuminated star motifs and discreet Ferrari-red accents, creating a festive composition inspired by movement and light. for temporary period from October 2026 until January 2027. (Site include 48-50 Old Bond Street W1/ 57-59 Piccadilly) (Linked with 26/05745/ADV)
Awaiting decision Heritage and listed buildings -
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Detailed drawings of front facade and photos of samples pursuant to condition 3 of listed building consent dated 5th May 2025 (RN 25/01872/LBC)
Granted Conditions 7 docs -
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Samples of facing materials pursuant to condition 4 of planning permission dated 05 June 2025 (RN: 25/01871/FULL)
Granted Full applications 8 docs -
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
90% historically approved · decision due ~10 Apr
Installation of a chain mail security curtain and a metal security shutter to the ground floor existing shopfront on the Bond Street elevation. [Linked to 26/00900/FULL]
Awaiting decision Heritage and listed buildings Windows or glazing 6 docs -
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
87% historically approved · decision due ~10 Apr
Installation of a chain mail security curtain and a metal security shutter to the ground floor existing shopfront on the Bond Street elevation. [Linked to 26/00901/LBC]
Awaiting decision Full applications Windows or glazing 6 docs -
45 Old Bond Street London W1S 4QP
Installation of glass balustrade to the existing railing/structure to fifth floor terrace.
Granted Full applications 20 docs
Other advertisement consent applications
In Westminster
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26/05953/ADV Awaiting decision
Public House 40 Porchester Road London W2 6ES
Retention of one non-illuminated printed advertisement measuring 2.74m x 2.06m on the ground floor glazing.
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26/05958/ADV Awaiting decision
Basement And Ground Floor 50 New Bond Street London W1S 1BJ
Display of internally illuminated fascia sign measuring 0.50m x 2.00; non illuminated hanging sign measuring 0.50m x 0.50m; and temporary vinyl on the glazing during construction.
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26/05912/ADV Awaiting decision
Noel Coward Theatre 85 - 89 St Martin's Lane London WC2N 4AU
Display of internally illuminated fascia sign measuring 0.41m x 5.74m. (Linked with 26/05916/LBC).
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26/05898/ADV Awaiting decision
66 - 68 Brewer Street London W1F 9TP
Display of internally illuminated wall mounted projection sign measuring 0.5m x 0.225m, including display of non-illuminated, printed logo onto canopy fabric.
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26/05873/ADV Awaiting decision
Site At Horse Shoe Yard, White Lion Yard And Lancashire Court London W1S 1EY
Display of two internally illuminated fascia signs measuring 0.2m x 0.687m, 0.34m x 0.34m, one internally illuminated projecting sign measuring 0.5m x 0.5m and non illuminated window signs measuring 0.1m x 0.35m on the Brook Street elevation. Linked with 26/05865/LBC