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Planning application

45 - 50 Old Bond Street London W1S 4QT

Awaiting decision Westminster 26/05745/ADV Advertising

Relates to 26/05744/LBC

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of Christmas decorations in the form of elegant illuminated ribbons flowing across the facade, punctuated by illuminated star motifs and discreet Ferrari-red accents, creating a festive composition inspired by movement and light. for temporary period from October 2026 to until January 2027. (Site include 48-50 Old Bond Street W1/ 57-59 Piccadilly) (Linked with 26/05744/LBC)

As published by the council, reference 26/05745/ADV

Application record

Reference
26/05745/ADV
Category
Advertising
Status
Pending
Received
21 Aug 2026
Validated
21 Aug 2026
Postcode
W1S 4QT

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2026.

  • 26/05744/LBC Awaiting decision

    45 - 50 Old Bond Street London W1S 4QT

    Installation of Christmas decorations in the form of elegant illuminated ribbons flowing across the facade, punctuated by illuminated star motifs and discreet Ferrari-red accents, creating a festive composition inspired by movement and light. for temporary period from October 2026 until January 2027. (Site include 48-50 Old Bond Street W1/ 57-59 Piccadilly) (Linked with 26/05745/ADV)

    Submitted 21 Aug 2026 Heritage and listed buildings

Timeline

Dates from the published record

  1. 21 Aug 2026

    Received by Westminster

  2. 28 Aug 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 16 October 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 61 days over the applications it decided in the last year.

Cases linked to this one on the register

  • 26/05744/LBC Awaiting decision

    45 - 50 Old Bond Street London W1S 4QT

    Installation of Christmas decorations in the form of elegant illuminated ribbons flowing across the facade, punctuated by illuminated star motifs and discreet Ferrari-red accents, creating a festive composition inspired by movement and light. for temporary period from October 2026 until January 2027. (Site include 48-50 Old Bond Street W1/ 57-59 Piccadilly) (Linked with 26/05745/ADV)

    Submitted 21 Aug 2026 Heritage and listed buildings

1 later application on the register refers to this one:

  • 26/05744/LBC Awaiting decision

    45 - 50 Old Bond Street London W1S 4QT

    Installation of Christmas decorations in the form of elegant illuminated ribbons flowing across the facade, punctuated by illuminated star motifs and discreet Ferrari-red accents, creating a festive composition inspired by movement and light. for temporary period from October 2026 until January 2027. (Site include 48-50 Old Bond Street W1/ 57-59 Piccadilly) (Linked with 26/05745/ADV)

    Submitted 21 Aug 2026 Heritage and listed buildings

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 500 metres

  • 45 - 50 Old Bond Street London W1S 4QT

    26/05744/LBC Submitted 21 Aug 2026 0m away

    90% historically approved · decision due ~16 Oct

    Installation of Christmas decorations in the form of elegant illuminated ribbons flowing across the facade, punctuated by illuminated star motifs and discreet Ferrari-red accents, creating a festive composition inspired by movement and light. for temporary period from October 2026 until January 2027. (Site include 48-50 Old Bond Street W1/ 57-59 Piccadilly) (Linked with 26/05745/ADV)

    Awaiting decision Heritage and listed buildings
  • De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT

    25/08994/ADLBC Submitted 11 Dec 2025 0m away

    Detailed drawings of front facade and photos of samples pursuant to condition 3 of listed building consent dated 5th May 2025 (RN 25/01872/LBC)

    Granted Conditions 7 docs
  • De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT

    25/08997/ADFULL Submitted 11 Dec 2025 0m away

    Samples of facing materials pursuant to condition 4 of planning permission dated 05 June 2025 (RN: 25/01871/FULL)

    Granted Full applications 8 docs
  • De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT

    26/00901/LBC Submitted 13 Feb 2026 0m away

    90% historically approved · decision due ~10 Apr

    Installation of a chain mail security curtain and a metal security shutter to the ground floor existing shopfront on the Bond Street elevation. [Linked to 26/00900/FULL]

    Awaiting decision Heritage and listed buildings Windows or glazing 6 docs
  • De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT

    26/00900/FULL Submitted 13 Feb 2026 0m away

    87% historically approved · decision due ~10 Apr

    Installation of a chain mail security curtain and a metal security shutter to the ground floor existing shopfront on the Bond Street elevation. [Linked to 26/00901/LBC]

    Awaiting decision Full applications Windows or glazing 6 docs
  • 45 Old Bond Street London W1S 4QP

    25/05942/FULL Submitted 21 Aug 2025 6m away

    Installation of glass balustrade to the existing railing/structure to fifth floor terrace.

    Granted Full applications 20 docs

In Westminster

  • 26/05953/ADV Awaiting decision

    Public House 40 Porchester Road London W2 6ES

    Retention of one non-illuminated printed advertisement measuring 2.74m x 2.06m on the ground floor glazing.

    1 Sep 2026 Advertising
  • 26/05958/ADV Awaiting decision

    Basement And Ground Floor 50 New Bond Street London W1S 1BJ

    Display of internally illuminated fascia sign measuring 0.50m x 2.00; non illuminated hanging sign measuring 0.50m x 0.50m; and temporary vinyl on the glazing during construction.

    1 Sep 2026 Advertising
  • 26/05912/ADV Awaiting decision

    Noel Coward Theatre 85 - 89 St Martin's Lane London WC2N 4AU

    Display of internally illuminated fascia sign measuring 0.41m x 5.74m. (Linked with 26/05916/LBC).

    28 Aug 2026 Advertising
  • 26/05898/ADV Awaiting decision

    66 - 68 Brewer Street London W1F 9TP

    Display of internally illuminated wall mounted projection sign measuring 0.5m x 0.225m, including display of non-illuminated, printed logo onto canopy fabric.

    28 Aug 2026 Advertising
  • 26/05873/ADV Awaiting decision

    Site At Horse Shoe Yard, White Lion Yard And Lancashire Court London W1S 1EY

    Display of two internally illuminated fascia signs measuring 0.2m x 0.687m, 0.34m x 0.34m, one internally illuminated projecting sign measuring 0.5m x 0.5m and non illuminated window signs measuring 0.1m x 0.35m on the Brook Street elevation. Linked with 26/05865/LBC

    27 Aug 2026 Advertising