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Planning application

45 - 50 Old Bond Street London W1S 4QT

Decided Westminster 26/05745/ADV Advertising

Relates to 26/05744/LBC

Decided. The decision notice on the council portal carries the outcome in full, including any conditions.

Proposal

Display of Christmas decorations in the form of illuminated ribbons flowing across the facade, punctuated by illuminated star motifs and Ferrari-red accents, creating a festive composition inspired by movement and light. Display for a temporary period from October 2026 to until January 2027. (Site include 48-50 Old Bond Street W1/ 57-59 Piccadilly).

As published by the council, reference 26/05745/ADV

Application record

Reference
26/05745/ADV
Category
Advertising
Status
Decided
Received
21 Aug 2026
Validated
21 Aug 2026
Decided
7 Oct 2026
Postcode
W1S 4QT

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2026.

  • 26/05744/LBC Decided

    45 - 50 Old Bond Street London W1S 4QT

    Installation of Christmas decorations in the form of illuminated ribbons flowing across the facade, punctuated by illuminated star motifs and discreet Ferrari-red accents, creating a festive composition inspired by movement and light, for a temporary period from 1 October 2026 until 31 January 2027. (Site include 48-50 Old Bond Street W1/ 57-59 Piccadilly) (Linked with 26/05745/ADV)

    Submitted 21 Aug 2026 Heritage and listed buildings

Timeline

Dates from the published record

  1. 21 Aug 2026

    Received by Westminster

  2. 28 Aug 2026

    Added to PlanIndex

  3. 7 Oct 2026

    Decision issued

  4. 7 Oct 2026

    Status changed to Decided

    Previously Pending.

Cases linked to this one on the register

  • 26/05744/LBC Decided

    45 - 50 Old Bond Street London W1S 4QT

    Installation of Christmas decorations in the form of illuminated ribbons flowing across the facade, punctuated by illuminated star motifs and discreet Ferrari-red accents, creating a festive composition inspired by movement and light, for a temporary period from 1 October 2026 until 31 January 2027. (Site include 48-50 Old Bond Street W1/ 57-59 Piccadilly) (Linked with 26/05745/ADV)

    Submitted 21 Aug 2026 Heritage and listed buildings

1 later application on the register refers to this one:

  • 26/05744/LBC Decided

    45 - 50 Old Bond Street London W1S 4QT

    Installation of Christmas decorations in the form of illuminated ribbons flowing across the facade, punctuated by illuminated star motifs and discreet Ferrari-red accents, creating a festive composition inspired by movement and light, for a temporary period from 1 October 2026 until 31 January 2027. (Site include 48-50 Old Bond Street W1/ 57-59 Piccadilly) (Linked with 26/05745/ADV)

    Submitted 21 Aug 2026 Heritage and listed buildings

After the decision

Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT

    26/04104/FULL Submitted 22 Jun 2026 50 yards away

    88% historically approved · decision due ~17 Aug

    Installation of a vending machine to the Piccadilly elevation on the existing retail unit. (Linked with 26/04105/LBC)

    Decided Full applications 5 docs
  • De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT

    26/04105/LBC Submitted 22 Jun 2026 50 yards away

    90% historically approved · decision due ~17 Aug

    Installation of a vending machine to the Piccadilly elevation on the existing retail unit. (Linked with 26/04104/FULL).

    Decided Heritage and listed buildings 1 doc
  • 45 - 50 Old Bond Street London W1S 4QT

    26/05744/LBC Submitted 21 Aug 2026 50 yards away

    90% historically approved · decision due ~16 Oct

    Installation of Christmas decorations in the form of illuminated ribbons flowing across the facade, punctuated by illuminated star motifs and discreet Ferrari-red accents, creating a festive composition inspired by movement and light, for a temporary period from 1 October 2026 until 31 January 2027. (Site include 48-50 Old Bond Street W1/ 57-59 Piccadilly) (Linked with 26/05745/ADV)

    Decided Heritage and listed buildings
  • De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT

    25/08994/ADLBC Submitted 11 Dec 2025 50 yards away

    Detailed drawings of front facade and photos of samples pursuant to condition 3 of listed building consent dated 5th May 2025 (RN 25/01872/LBC)

    Granted Conditions 7 docs
  • De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT

    25/08997/ADFULL Submitted 11 Dec 2025 50 yards away

    Samples of facing materials pursuant to condition 4 of planning permission dated 05 June 2025 (RN: 25/01871/FULL)

    Granted Full applications 8 docs
  • De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT

    26/00901/LBC Submitted 13 Feb 2026 50 yards away

    90% historically approved · decision due ~10 Apr

    Installation of a chain mail security curtain and a metal security shutter to the ground floor existing shopfront on the Bond Street elevation. [Linked to 26/00900/FULL]

    Awaiting decision Heritage and listed buildings Windows or glazing 6 docs

In Westminster

  • 26/06992/ADV Decided

    78 - 80 Wigmore Street London W1U 2SJ

    Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.

    Received 13 Oct, published by the council 15 Oct 2026 Advertising
  • 26/07194/ADV Awaiting decision

    98 Victoria Street London SW1E 5JL

    Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)

    Received 21 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07160/ADV Awaiting decision

    18 - 21 Haymarket London SW1Y 4DQ

    Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m

    Received 20 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07157/ADV Awaiting decision

    41 - 44 Great Windmill Street London W1D 7NF

    Display of one non illuminated projection sign, measuring 800mm x 300mm

    Received 20 Oct, published by the council 21 Oct 2026 Advertising
  • 26/07125/ADV Awaiting decision

    1 Upper St Martin's Lane London WC2H 9NY

    Display of 2 externally illuminated hanging signs each measuring 1.00m x 1.00m; 8 externally illuminated fascia signs each measuring 0.40m x 3.35m; 1 no. fanlight measuring 0.80m x 1.40m

    19 Oct 2026 Advertising