Planning application
45 - 50 Old Bond Street London W1S 4QT
Relates to 26/05744/LBC
Decided. The decision notice on the council portal carries the outcome in full, including any conditions.
Proposal
Display of Christmas decorations in the form of illuminated ribbons flowing across the facade, punctuated by illuminated star motifs and Ferrari-red accents, creating a festive composition inspired by movement and light. Display for a temporary period from October 2026 to until January 2027. (Site include 48-50 Old Bond Street W1/ 57-59 Piccadilly).
As published by the council, reference 26/05745/ADV
Application record
- Reference
- 26/05745/ADV
- Category
- Advertising
- Status
- Decided
- Received
- 21 Aug 2026
- Validated
- 21 Aug 2026
- Decided
- 7 Oct 2026
- Postcode
- W1S 4QT
Site history
Applications at this address on the Westminster register
This site has had 2 applications since 2026.
-
26/05744/LBC Decided
45 - 50 Old Bond Street London W1S 4QT
Installation of Christmas decorations in the form of illuminated ribbons flowing across the facade, punctuated by illuminated star motifs and discreet Ferrari-red accents, creating a festive composition inspired by movement and light, for a temporary period from 1 October 2026 until 31 January 2027. (Site include 48-50 Old Bond Street W1/ 57-59 Piccadilly) (Linked with 26/05745/ADV)
Timeline
Dates from the published record
-
21 Aug 2026
Received by Westminster
-
28 Aug 2026
Added to PlanIndex
-
7 Oct 2026
Decision issued
-
7 Oct 2026
Status changed to Decided
Previously Pending.
Related applications
Cases linked to this one on the register
-
26/05744/LBC Decided
45 - 50 Old Bond Street London W1S 4QT
Installation of Christmas decorations in the form of illuminated ribbons flowing across the facade, punctuated by illuminated star motifs and discreet Ferrari-red accents, creating a festive composition inspired by movement and light, for a temporary period from 1 October 2026 until 31 January 2027. (Site include 48-50 Old Bond Street W1/ 57-59 Piccadilly) (Linked with 26/05745/ADV)
1 later application on the register refers to this one:
-
26/05744/LBC Decided
45 - 50 Old Bond Street London W1S 4QT
Installation of Christmas decorations in the form of illuminated ribbons flowing across the facade, punctuated by illuminated star motifs and discreet Ferrari-red accents, creating a festive composition inspired by movement and light, for a temporary period from 1 October 2026 until 31 January 2027. (Site include 48-50 Old Bond Street W1/ 57-59 Piccadilly) (Linked with 26/05745/ADV)
After the decision
Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
88% historically approved · decision due ~17 Aug
Installation of a vending machine to the Piccadilly elevation on the existing retail unit. (Linked with 26/04105/LBC)
Decided Full applications 5 docs -
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
90% historically approved · decision due ~17 Aug
Installation of a vending machine to the Piccadilly elevation on the existing retail unit. (Linked with 26/04104/FULL).
Decided Heritage and listed buildings 1 doc -
45 - 50 Old Bond Street London W1S 4QT
90% historically approved · decision due ~16 Oct
Installation of Christmas decorations in the form of illuminated ribbons flowing across the facade, punctuated by illuminated star motifs and discreet Ferrari-red accents, creating a festive composition inspired by movement and light, for a temporary period from 1 October 2026 until 31 January 2027. (Site include 48-50 Old Bond Street W1/ 57-59 Piccadilly) (Linked with 26/05745/ADV)
Decided Heritage and listed buildings -
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Detailed drawings of front facade and photos of samples pursuant to condition 3 of listed building consent dated 5th May 2025 (RN 25/01872/LBC)
Granted Conditions 7 docs -
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Samples of facing materials pursuant to condition 4 of planning permission dated 05 June 2025 (RN: 25/01871/FULL)
Granted Full applications 8 docs -
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
90% historically approved · decision due ~10 Apr
Installation of a chain mail security curtain and a metal security shutter to the ground floor existing shopfront on the Bond Street elevation. [Linked to 26/00900/FULL]
Awaiting decision Heritage and listed buildings Windows or glazing 6 docs
Other advertisement consent applications
In Westminster
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26/06992/ADV Decided
78 - 80 Wigmore Street London W1U 2SJ
Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.
-
26/07194/ADV Awaiting decision
98 Victoria Street London SW1E 5JL
Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)
-
26/07160/ADV Awaiting decision
18 - 21 Haymarket London SW1Y 4DQ
Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m
-
26/07157/ADV Awaiting decision
41 - 44 Great Windmill Street London W1D 7NF
Display of one non illuminated projection sign, measuring 800mm x 300mm
-
26/07125/ADV Awaiting decision
1 Upper St Martin's Lane London WC2H 9NY
Display of 2 externally illuminated hanging signs each measuring 1.00m x 1.00m; 8 externally illuminated fascia signs each measuring 0.40m x 3.35m; 1 no. fanlight measuring 0.80m x 1.40m