Planning application
1 Seymour Street London W1H 7JW
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Display of non illuminated other sign measuring 2.315m X 1.712m, 12.59m X 0.32m and internally illuminated other sign 1.24m X 3.27m,
As published by the council, reference 26/05709/ADV
Application record
- Reference
- 26/05709/ADV
- Category
- Advertising
- Status
- Pending
- Received
- 20 Aug 2026
- Validated
- 4 Sep 2026
- Postcode
- W1H 7JW
Timeline
Dates from the published record
-
20 Aug 2026
Received by Westminster
-
4 Sep 2026
Validated
Checked as complete and ready for consideration.
-
8 Sep 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 30 October 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Westminster took a median of 61 days over the applications it decided in the last year.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
-
11 - 17 Seymour Street London W1H 7JW
87% historically approved · decision due ~13 Oct
External refurbishment of the Leonard Hotel comprising replacement of existing entrance steps with limestone, alterations to the front entrance doors through the introduction of glazing and panes, erection of a small canopy above the restaurant entrance, and replacement of the existing canopy in burgundy. (Linked to 26/03936/LBC)
Awaiting decision Full applications Windows or glazing -
11 - 17 Seymour Street London W1H 7JW
90% historically approved · decision due ~13 Oct
External refurbishment of the Leonard Hotel comprising replacement of existing entrance steps with limestone, alterations to the front entrance doors through the introduction of glazing and panes, erection of a small canopy above the restaurant entrance, and replacement of the existing canopy in burgundy. (Linked to 26/03935/FULL)
Awaiting decision Heritage and listed buildings Windows or glazing -
16 Bryanston Street London W1H 7EF
Flexible use of part lower ground, ground and first floors as retail, gymnasium, office, medical (Class E); gallery, education, conference (Class F1); Members Club, showroom, or events space (Sui Generis) use. (1-9 Seymour Street).
Granted Full applications 15 docs -
4 Bryanston Street London W1H 7BY
90% historically approved · decision due ~24 Dec
Installation of replacement plant equipment. (Linked to 25/07843/FULL)
Awaiting decision Heritage and listed buildings 24 docs -
4 Bryanston Street London W1H 7BY
87% historically approved · decision due ~24 Dec
Installation of replacement plant equipment. (Linked to 25/07844/LBC)
Awaiting decision Full applications 24 docs -
4 Bryanston Street London W1H 7BY
Detailed drawings of new timber doors to Portman Street pursuant to Condition 3 of listed building consent dated 21st August 2025 (RN:25/04007/LBC).
Granted Conditions 4 docs
Other advertising applications
In Westminster
-
26/05953/ADV Awaiting decision
Public House 40 Porchester Road London W2 6ES
Retention of one non-illuminated printed advertisement measuring 2.74m x 2.06m on the ground floor glazing.
-
26/05958/ADV Awaiting decision
Basement And Ground Floor 50 New Bond Street London W1S 1BJ
Display of internally illuminated fascia sign measuring 0.50m x 2.00; non illuminated hanging sign measuring 0.50m x 0.50m; and temporary vinyl on the glazing during construction.
-
26/05912/ADV Awaiting decision
Noel Coward Theatre 85 - 89 St Martin's Lane London WC2N 4AU
Display of internally illuminated fascia sign measuring 0.41m x 5.74m. (Linked with 26/05916/LBC).
-
26/05898/ADV Awaiting decision
66 - 68 Brewer Street London W1F 9TP
Display of internally illuminated wall mounted projection sign measuring 0.5m x 0.225m, including display of non-illuminated, printed logo onto canopy fabric.
-
26/05873/ADV Awaiting decision
Site At Horse Shoe Yard, White Lion Yard And Lancashire Court London W1S 1EY
Display of two internally illuminated fascia signs measuring 0.2m x 0.687m, 0.34m x 0.34m, one internally illuminated projecting sign measuring 0.5m x 0.5m and non illuminated window signs measuring 0.1m x 0.35m on the Brook Street elevation. Linked with 26/05865/LBC