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Planning application

123 Buckingham Palace Road London SW1W 9SL

Awaiting decision Westminster 26/05353/ADV Advertising

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of externally illuminated fascia sign measuring 8.71m X 0.3m, 3. 275m X 0.3m, 3.245m X 0.3m, 1.185m X 0.2m, non illuminated fascia sign 2.94m X 0.225m, 0.475m X 2.68m, 0.8m X 0.3m, externally illuminated other sign 1.2m X 1.25m and non illuminated other sign 0.275m X 4.56m

As published by the council, reference 26/05353/ADV

Application record

Reference
26/05353/ADV
Category
Advertising
Status
Pending
Received
6 Aug 2026
Validated
17 Aug 2026
Postcode
SW1W 9SL

Timeline

Dates from the published record

  1. 6 Aug 2026

    Received by Westminster

  2. 17 Aug 2026

    Validated

    Checked as complete and ready for consideration.

  3. 20 Aug 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    Decision expected by 12 October 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 61 days over the applications it decided in the last year.

What happens while it is decided

The process from here

This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • Unit 1 Colonnade Walk 123 Buckingham Palace Road London SW1W 9SH

    26/05853/ADV Submitted 26 Aug 2026 0m away

    85% historically approved · decision due ~21 Oct

    Display of two internally illuminated fascia signs both measuring 0.47m x 0.53m and two internally illuminated projecting signs both measuring 0.63m x 0.7m.

    Awaiting decision Advertising
  • 123 Buckingham Palace Road London SW1W 9SL

    26/03288/ADFULL Submitted 19 May 2026 2m away

    87% historically approved · decision due ~14 Jul

    Details of d HVAC layout drawing and supporting equipment schedule and Servicing Management Plan pursuant to conditions 9 and 14 of planning permission dated 23 May 2019 (RN: 17/07726/FULL).

    Awaiting decision Full applications 6 docs
  • 123 Buckingham Palace Road London SW1W 9SL

    26/03285/FULL Submitted 19 May 2026 6m away

    87% historically approved · decision due ~14 Jul

    Variation of condition 12 of planning permission dated 23 May 2019 (RN: 17/07726/FULL) for: Extension of existing office and retail building and associated works to provide additional office floorspace at roof level, use of part of the ground floor for retail use within Classes A1, A3 or A4, part demolition and alterations to the stone facade fronting Buckingham Palace Road and the part removal of the glazed building canopy, alterations to the public realm, creation of high level terraces, alterations to bus facility on Bulleid Way and roof top plant along with highway, landscaping and other works. NAMELY, to allow amendments to operating hours for Unit 01 to allow earlier opening from 8am daily.

    Awaiting decision Full applications Extension Demolition +1 5 docs
  • Unit 5 Colonnade Walk 151 Buckingham Palace Road London SW1W 9SZ

    25/06589/FULL Submitted 15 Sep 2025 28m away

    Installation of an additional frameless glass door to match the existing glass doors in the existing shopfront.

    Granted Full applications Windows or glazing 13 docs
  • 123 Buckingham Palace Road London SW1W 9SL

    25/09203/FULL Submitted 19 Dec 2025 33m away

    A landscaping scheme comprising hard and soft landscaping features and associated works at 123-151 Buckingham Palace Road.

    Granted Full applications 27 docs
  • 123 Buckingham Palace Road London SW1W 9DZ

    20/04627/COFUL Submitted 21 Jul 2020 45m away

    Installation of a cabin measuring 5.5m x 3.0m on a suspended parking bay for temporary period of 2 years on Bulleid Way for use as offices in connection with Bulleid Way Express Coach Terminal management.

    Granted Full applications 20 docs

In Westminster

  • 26/05953/ADV Awaiting decision

    Public House 40 Porchester Road London W2 6ES

    Retention of one non-illuminated printed advertisement measuring 2.74m x 2.06m on the ground floor glazing.

    1 Sep 2026 Advertising
  • 26/05958/ADV Awaiting decision

    Basement And Ground Floor 50 New Bond Street London W1S 1BJ

    Display of internally illuminated fascia sign measuring 0.50m x 2.00; non illuminated hanging sign measuring 0.50m x 0.50m; and temporary vinyl on the glazing during construction.

    1 Sep 2026 Advertising
  • 26/05912/ADV Awaiting decision

    Noel Coward Theatre 85 - 89 St Martin's Lane London WC2N 4AU

    Display of internally illuminated fascia sign measuring 0.41m x 5.74m. (Linked with 26/05916/LBC).

    28 Aug 2026 Advertising
  • 26/05898/ADV Awaiting decision

    66 - 68 Brewer Street London W1F 9TP

    Display of internally illuminated wall mounted projection sign measuring 0.5m x 0.225m, including display of non-illuminated, printed logo onto canopy fabric.

    28 Aug 2026 Advertising
  • 26/05873/ADV Awaiting decision

    Site At Horse Shoe Yard, White Lion Yard And Lancashire Court London W1S 1EY

    Display of two internally illuminated fascia signs measuring 0.2m x 0.687m, 0.34m x 0.34m, one internally illuminated projecting sign measuring 0.5m x 0.5m and non illuminated window signs measuring 0.1m x 0.35m on the Brook Street elevation. Linked with 26/05865/LBC

    27 Aug 2026 Advertising