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Planning application

138 Regent Street London W1B 5SG

Awaiting decision Westminster 26/05313/ADV Advertising

Relates to 26/05478/LBC

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Temporary display of illuminated festive decorations for a period between 01 November 2026 to the 04 January 2027. (Linked with 26/05478/LBC)

As published by the council, reference 26/05313/ADV

Application record

Reference
26/05313/ADV
Category
Advertising
Status
Pending
Received
5 Aug 2026
Validated
12 Aug 2026
Postcode
W1B 5SG

Site history

Applications at this address on the Westminster register

This site has had 4 applications since 2026: 2 approved, 0 refused.

  • 26/05478/LBC Awaiting decision

    138 Regent Street London W1B 5SG

    Installation of illuminated festive decorations for a temporary period. (Linked with 26/05313/ADV)

    Submitted 12 Aug 2026 Heritage and listed buildings
  • 26/00777/ADV Granted

    138 Regent Street London W1B 5SG

    Display of new flag measuring 1200mm x 3000mm (Linked to 26/00773/LBC)

    Decided 12 Mar 2026 Advertising
  • 26/00773/LBC Granted

    138 Regent Street London W1B 5SG

    Installation of new flagpole to display flag at 1st floor level to front facade (Linked to 26/00777/ADV)

    Decided 13 Apr 2026 Heritage and listed buildings

Timeline

Dates from the published record

  1. 5 Aug 2026

    Received by Westminster

  2. 12 Aug 2026

    Validated

    Checked as complete and ready for consideration.

  3. 12 Aug 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    Decision expected by 7 October 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 61 days over the applications it decided in the last year.

Cases linked to this one on the register

  • 26/05478/LBC Awaiting decision

    138 Regent Street London W1B 5SG

    Installation of illuminated festive decorations for a temporary period. (Linked with 26/05313/ADV)

    Submitted 12 Aug 2026 Heritage and listed buildings

1 later application on the register refers to this one:

  • 26/05478/LBC Awaiting decision

    138 Regent Street London W1B 5SG

    Installation of illuminated festive decorations for a temporary period. (Linked with 26/05313/ADV)

    Submitted 12 Aug 2026 Heritage and listed buildings

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 500 metres

  • 138 Regent Street London W1B 5SG

    26/05478/LBC Submitted 12 Aug 2026 0m away

    90% historically approved · decision due ~7 Oct

    Installation of illuminated festive decorations for a temporary period. (Linked with 26/05313/ADV)

    Awaiting decision Heritage and listed buildings

  • 138 Regent Street London W1B 5SG

    26/00773/LBC Submitted 9 Feb 2026 1m away

    Installation of new flagpole to display flag at 1st floor level to front facade (Linked to 26/00777/ADV)

    Granted Heritage and listed buildings 14 docs

  • 138 Regent Street London W1B 5SG

    26/00777/ADV Submitted 9 Feb 2026 3m away

    Display of new flag measuring 1200mm x 3000mm (Linked to 26/00773/LBC)

    Granted Advertising 11 docs

  • 137 - 139 Regent Street London W1B 4HZ

    07/05481/FULL Submitted 25 Jun 2007 38m away

    Installation of new shopfront.

    Granted Full applications Windows or glazing 9 docs

  • 137 - 139 Regent Street London W1B 4HZ

    07/05482/LBC Submitted 25 Jun 2007 38m away

    Installation of new shopfront.

    Granted Heritage and listed buildings Windows or glazing 2 docs

  • 133 - 135 Regent Street London W1B 4HX

    25/08233/FULL Submitted 11 Nov 2025 40m away

    87% historically approved · decision due ~6 Jan

    Installation of an outdoor heat recovery unit and three heat pumps within the allocated louvered plant space at second floor level. (Linked to 25/08234/LBC)

    Awaiting decision Full applications 20 docs

In Westminster

  • 26/05953/ADV Awaiting decision

    Public House 40 Porchester Road London W2 6ES

    Retention of one non-illuminated printed advertisement measuring 2.74m x 2.06m on the ground floor glazing.

    1 Sep 2026 Advertising
  • 26/05958/ADV Awaiting decision

    Basement And Ground Floor 50 New Bond Street London W1S 1BJ

    Display of internally illuminated fascia sign measuring 0.50m x 2.00; non illuminated hanging sign measuring 0.50m x 0.50m; and temporary vinyl on the glazing during construction.

    1 Sep 2026 Advertising
  • 26/05912/ADV Awaiting decision

    Noel Coward Theatre 85 - 89 St Martin's Lane London WC2N 4AU

    Display of internally illuminated fascia sign measuring 0.41m x 5.74m. (Linked with 26/05916/LBC).

    28 Aug 2026 Advertising
  • 26/05898/ADV Awaiting decision

    66 - 68 Brewer Street London W1F 9TP

    Display of internally illuminated wall mounted projection sign measuring 0.5m x 0.225m, including display of non-illuminated, printed logo onto canopy fabric.

    28 Aug 2026 Advertising
  • 26/05873/ADV Awaiting decision

    Site At Horse Shoe Yard, White Lion Yard And Lancashire Court London W1S 1EY

    Display of two internally illuminated fascia signs measuring 0.2m x 0.687m, 0.34m x 0.34m, one internally illuminated projecting sign measuring 0.5m x 0.5m and non illuminated window signs measuring 0.1m x 0.35m on the Brook Street elevation. Linked with 26/05865/LBC

    27 Aug 2026 Advertising