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Planning application

138 Regent Street London W1B 5SG

Granted Westminster 26/00777/ADV Advert Application (ADV)

Relates to 26/00773/LBC

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of new flag measuring 1200mm x 3000mm (Linked to 26/00773/LBC)

As published by the council, reference 26/00777/ADV

Application record

Reference
26/00777/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
9 Feb 2026
Validated
9 Feb 2026
Decided
12 Mar 2026
Ward
West End
Decision by
Delegated Decision
Postcode
W1B 5SG

Site history

Applications at this address on the Westminster register

This site has had 4 applications since 2026: 2 approved, 0 refused.

  • 26/05478/LBC Decided

    138 Regent Street London W1B 5SG

    Installation of illuminated festive decorations for a temporary period. (Linked with 26/05313/ADV)

    Submitted 12 Aug 2026 Heritage and listed buildings
  • 26/05313/ADV Decided

    138 Regent Street London W1B 5SG

    Display of illuminated festive decorations for a temporary period. (Linked with 26/05478/LBC)

    Submitted 5 Aug 2026 Advertising
  • 26/00773/LBC Granted

    138 Regent Street London W1B 5SG

    Installation of new flagpole to display flag at 1st floor level to front facade (Linked to 26/00777/ADV)

    Decided 13 Apr 2026 Heritage and listed buildings

Timeline

Dates from the published record

  1. 9 Feb 2026

    Received by Westminster

  2. 12 Mar 2026

    Decision issued: Application Permitted

  3. 21 Jul 2026

    Added to PlanIndex

Cases linked to this one on the register

  • 26/00773/LBC Granted

    138 Regent Street London W1B 5SG

    Installation of new flagpole to display flag at 1st floor level to front facade (Linked to 26/00777/ADV)

    Decided 13 Apr 2026 Heritage and listed buildings

1 later application on the register refers to this one:

  • 26/00773/LBC Granted

    138 Regent Street London W1B 5SG

    Installation of new flagpole to display flag at 1st floor level to front facade (Linked to 26/00777/ADV)

    Decided 13 Apr 2026 Heritage and listed buildings

Documents

Plans, drawings, consultee responses and the officer's report

11 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this grant of permission means

Westminster granted permission on 12 March 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 138 Regent Street London W1B 5SG

    26/00773/LBC Submitted 9 Feb 2026 50 yards away

    Installation of new flagpole to display flag at 1st floor level to front facade (Linked to 26/00777/ADV)

    Granted Heritage and listed buildings 14 docs

  • 138 Regent Street London W1B 5SG

    26/05478/LBC Submitted 12 Aug 2026 50 yards away

    90% historically approved · decision due ~7 Oct

    Installation of illuminated festive decorations for a temporary period. (Linked with 26/05313/ADV)

    Decided Heritage and listed buildings

  • 138 Regent Street London W1B 5SG

    26/05313/ADV Submitted 5 Aug 2026 50 yards away

    82% historically approved · decision due ~7 Oct

    Display of illuminated festive decorations for a temporary period. (Linked with 26/05478/LBC)

    Decided Advertising

  • 137 - 139 Regent Street London W1B 4HZ

    07/05481/FULL Submitted 25 Jun 2007 50 yards away

    Installation of new shopfront.

    Granted Full applications Windows or glazing 9 docs

  • 137 - 139 Regent Street London W1B 4HZ

    07/05482/LBC Submitted 25 Jun 2007 50 yards away

    Installation of new shopfront.

    Granted Heritage and listed buildings Windows or glazing 2 docs

  • 133 - 135 Regent Street London W1B 4HX

    25/08233/FULL Submitted 11 Nov 2025 50 yards away

    Installation of an outdoor heat recovery unit and three heat pumps within the allocated louvered plant space at second floor level. (Linked to 25/08234/LBC)

    Granted Full applications 29 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising