First Floor 22 Great Marlborough Street London W1F 7HU

1. 20 Jul 2026

   Received by Westminster

2. 29 Jul 2026

   Validated

   Checked as complete and ready for consideration.

3. 10 Aug 2026

   Added to PlanIndex

4. Decision

   Awaiting decision

   Decision expected by 23 September 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

   Westminster took a median of 61 days over the applications it decided in the last year.

This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• London Palladium 7 - 8 Argyll Street London W1F 7TF

  26/04443/FULL Submitted 3 Jul 2026 9m away

  87% historically approved · decision due ~3 Sep

  External and internal alterations to The London Palladium, including extension of internal circular stair and alterations to extend accessible lift to additional level, refurbishment of ancillary spaces, enclosure of external link within lightwell, and additional rooftop plant. [Linked to 26/04444/LBC]

  Awaiting decision Full applications Extension 61 docs

• London Palladium 7 - 8 Argyll Street London W1F 7TF

  26/04444/LBC Submitted 3 Jul 2026 9m away

  90% historically approved · decision due ~3 Sep

  External and internal alterations to The London Palladium, including extension of internal circular stair and alterations to extend accessible lift to additional level, refurbishment of ancillary spaces, enclosure of external link within lightwell, and additional rooftop plant. [Linked to 26/04443/FULL]

  Awaiting decision Heritage and listed buildings Extension 59 docs

• Palladium House 1 - 4 Argyll Street London W1F 7TA

  26/02037/LBC Submitted 27 Mar 2026 30m away

  90% historically approved · decision due ~22 May

  Amendments to previously approved listed building consent including the relocation of southwest antenna sector; removal of one antenna from three sectors; removal of one antenna from north western area of rooftop; relocation of one dish to eastern side of rooftop; and relocation of dish of on eastern side of rooftop to north area.

  Awaiting decision Heritage and listed buildings 14 docs

• Communications Station At Palladium House 1 - 4 Argyll Street London

  22/04135/LBC Submitted 23 Jun 2022 32m away

  Removal and replacement of 2no antennas using existing support poles and associated ancillary works thereto. (Linked with 22/04134/FULL)

  Granted Heritage and listed buildings 13 docs

• Communications Station At Palladium House 1 - 4 Argyll Street London

  22/04134/FULL Submitted 23 Jun 2022 32m away

  Removal and replacement of 2no antennas using existing support poles and associated ancillary works thereto. (Linked with 22/04135/LBC)

  Granted Full applications 13 docs

• Palladium House 1 - 4 Argyll Street London W1F 7TA

  26/00323/NMA Submitted 20 Jan 2026 34m away

  Amendments to planning permission dated 16th June 2025 (RN:25/02594/FULL) for removal of 6 existing VMO2 antennas and replacement with 6 new VMO2 antennas; relocation of 3 existing VMO2 antennas; installation of 2 x 300mm dishes; and ancillary works thereto. Namely, the removal of 1no. antenna from each of 3 sectors, (now 6no. antennas previously 9no.), removal of 1no. antenna on north western area of rooftop, relocation of 1no. dish from here to eastern side of rooftop and relocation of dish on eastern side of rooftop further north.

  Granted Amendments 12 docs

• 26/05953/ADV Awaiting decision

  Public House 40 Porchester Road London W2 6ES

  Retention of one non-illuminated printed advertisement measuring 2.74m x 2.06m on the ground floor glazing.

  1 Sep 2026 Advertising
• 26/05958/ADV Awaiting decision

  Basement And Ground Floor 50 New Bond Street London W1S 1BJ

  Display of internally illuminated fascia sign measuring 0.50m x 2.00; non illuminated hanging sign measuring 0.50m x 0.50m; and temporary vinyl on the glazing during construction.

  1 Sep 2026 Advertising
• 26/05912/ADV Awaiting decision

  Noel Coward Theatre 85 - 89 St Martin's Lane London WC2N 4AU

  Display of internally illuminated fascia sign measuring 0.41m x 5.74m. (Linked with 26/05916/LBC).

  28 Aug 2026 Advertising
• 26/05898/ADV Awaiting decision

  66 - 68 Brewer Street London W1F 9TP

  Display of internally illuminated wall mounted projection sign measuring 0.5m x 0.225m, including display of non-illuminated, printed logo onto canopy fabric.

  28 Aug 2026 Advertising
• 26/05873/ADV Awaiting decision

  Site At Horse Shoe Yard, White Lion Yard And Lancashire Court London W1S 1EY

  Display of two internally illuminated fascia signs measuring 0.2m x 0.687m, 0.34m x 0.34m, one internally illuminated projecting sign measuring 0.5m x 0.5m and non illuminated window signs measuring 0.1m x 0.35m on the Brook Street elevation. Linked with 26/05865/LBC

  27 Aug 2026 Advertising