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Planning application

26/04637/ADV

Victoria Street London

Awaiting decision Westminster Advert Application (ADV)

Proposal

Display of a double-sided advertisement panel consisting of 2 LED digital screens positioned back to back both measuring 1.34m X 2.1m attached to the bus shelter adjacent to 54-60 Victoria Street.

As published by the council, reference 26/04637/ADV

Timeline

Dates from the published record

  1. 10 Jul 2026

    Received by Westminster

  2. 21 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.

What happens while it is decided

The process from here

This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 26/04352/ADFULL Awaiting decision

    Southside 105 Victoria Street London SW1E 6QT

    Details of a Community Use Strategy for the urban farm to the fourteenth floor terrace and the multi-purpose activity zone pursuant to condition 38 of planning permission dated 17 December 2021 (RN:20/04966/FULL).

    1 Jul 2026 32m away Full applications
  • 26/01642/NMA Awaiting decision

    Southside 105 Victoria Street London SW1E 6QT

    Amendments to planning permission dated 17th December 2021 (RN 20/04966/FULL) for the Demolition of existing building, extension of existing basement and erection of a new building of ground, mezzanine, plus up to fourteen-storeys with terraces at tenth to fourteenth floor level, comprising office accommodation; flexible retail, restaurant, bar, community and leisure uses; internal pedestrian route with 'Village Square', plant at main roof level; servicing, cycle parking and highways, landscaping and associated works. NAMELY, Updating drawings to align with approved public realm design; revised terrace planters, balustrades, access gates and PV configuration; amendments to terrace door swing directions; roof plant-enclosure steelwork; updates to the GA Elevations to reflect revised louvre extents, changes to opening windows and the addition of a plant-room access door; and amendments to the GA Sections showing the as-constructed fish-belly beam structure.

    13 Mar 2026 32m away Amendments
  • 25/07491/ADFULL Awaiting decision

    Southside 105 Victoria Street London SW1E 6QT

    Details of a supplementary acoustic report pursuant to condition 21 of planning permission dated 17th December 2021 (RN:20/04966).

    16 Oct 2025 32m away Full applications
  • 25/06905/ADFULL Granted

    Southside 105 Victoria Street London SW1E 6QT

    Details of all water network upgrades pursuant to Condition 41 of planning permission dated 17 December 2021 (RN: 20/04966/FULL)

    25 Sep 2025 32m away Full applications
  • 26/03459/MOD106 Awaiting decision

    Southside 105 Victoria Street London SW1E 6QT

    Discharge of Schedule 1, Para. 5.2.1 (affordable workspace strategy) pursuant to of the S106 agreement dated 7th December 2021 under application reference number 20/04966/FULL.

    27 May 2026 32m away Conditions
  • 26/01305/ADFULL Awaiting decision

    Southside 105 Victoria Street London SW1E 6QT

    Details of Construction Works Verification Report pursuant to condition 37 (Phase 4) of planning permission dated 17th December 2021 (RN: 20/04966/FULL).

    2 Mar 2026 32m away Full applications

In Westminster

  • 26/04988/ADV Awaiting decision

    34A Paddington Street London W1U 4HG

    Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m

    24 Jul 2026 Advertising
  • 26/04973/ADV Awaiting decision

    Cathedral Piazza Victoria Street London SW1E 5NN

    Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.

    24 Jul 2026 Advertising
  • 26/04993/ADV Awaiting decision

    Unit 11 Marylebone Station Melcombe Place London NW1 6JJ

    Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)

    24 Jul 2026 Advertising
  • 26/04959/ADV Awaiting decision

    Ground Floor 72 - 73 Margaret Street London W1W 8ST

    Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.

    24 Jul 2026 Advertising
  • 26/04964/ADV Awaiting decision

    13 Marylebone Lane London W1U 2NE

    Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.

    24 Jul 2026 Advertising