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Planning application

2A George Street London

Awaiting decision Westminster 26/04552/ADV Advertising

Relates to 26/04551/FULL

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of a non-illuminated fascia sign measuring 0.33m x 1.254m; a non-illuminated projecting sign measuring 0.4m x 0.5m; and a non-illuminated awning measuring 0.1m x 2.195m. [Linked to 26/04551/FULL]

As published by the council, reference 26/04552/ADV

Application record

Reference
26/04552/ADV
Category
Advertising
Status
Pending
Received
8 Jul 2026
Validated
6 Aug 2026

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2026.

  • 26/04551/FULL Awaiting decision

    2A George Street London

    Shopfront alterations including signage, awning and intergrated bench, and installation of air conditioning condenser on first floor roof. [Linked to 26/04552/ADV]

    Submitted 8 Jul 2026 Full applications

Timeline

Dates from the published record

  1. 8 Jul 2026

    Received by Westminster

  2. 6 Aug 2026

    Validated

    Checked as complete and ready for consideration.

  3. 9 Aug 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    Decision expected by 1 October 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 66 days over the applications it decided in the last year.

Cases linked to this one on the register

  • 26/04551/FULL Awaiting decision

    2A George Street London

    Shopfront alterations including signage, awning and intergrated bench, and installation of air conditioning condenser on first floor roof. [Linked to 26/04552/ADV]

    Submitted 8 Jul 2026 Full applications

1 later application on the register refers to this one:

  • 26/04551/FULL Awaiting decision

    2A George Street London

    Shopfront alterations including signage, awning and intergrated bench, and installation of air conditioning condenser on first floor roof. [Linked to 26/04552/ADV]

    Submitted 8 Jul 2026 Full applications

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/06304/ADV Awaiting decision

    10 Piccadilly London W1J 0DD

    Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.

    Received 15 Sep, published by the council 22 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising