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Planning application

28 New Bond Street London W1S 2RJ

Decided Westminster 26/04539/ADV Advertising

Decided. The decision notice on the council portal carries the outcome in full, including any conditions.

Proposal

Display of Christmas festive lighting comprised of crossings on New and Old Bond Street for a temporary period between 06 October 2026 until 14 January 2027.

As published by the council, reference 26/04539/ADV

Application record

Reference
26/04539/ADV
Category
Advertising
Status
Decided
Received
8 Jul 2026
Validated
8 Jul 2026
Postcode
W1S 2RJ

Site history

Applications at this address on the Westminster register

This site has had 5 applications since 2025: 3 approved, 0 refused.

  • 26/05908/ADV Decided

    28 New Bond Street London W1S 2RJ

    Display of externally illuminated Christmas garlands framing the store front window measuring 4m x 6m from 10th November 2026 to 5th January 2027.

    Submitted 28 Aug 2026 Advertising
  • 25/07457/ADV Granted

    28 New Bond Street London W1S 2RJ

    Display of 11 non illuminated 4 yard flags, 3 flags per crossing (total 33 flags) suspended across the street on catenary wires along the length of the street measuring 1.8m X 3.6m from 11th January 2026 to 16th February 2026.

    Decided 14 Nov 2025 Advertising
  • 25/05999/ADV Granted

    28 New Bond Street London W1S 2RJ

    Display of externally illuminated Christmas garlands framing the store front window measuring 4m X 6m from 10th November to 5th January 2026

    Decided 9 Sep 2025 Advertising
  • 25/05344/ADV Granted

    28 New Bond Street London W1S 2RJ

    Display of four externally illuminated festive crossings, festive gateways and festive nodes measuring 3.8m x 7m, 5m x 8m along New Bond Street.

    Decided 26 Aug 2025 Advertising

Timeline

Dates from the published record

  1. 8 Jul 2026

    Received by Westminster

  2. 21 Jul 2026

    Added to PlanIndex

  3. 9 Aug 2026

    Status changed to Decided

    Previously Pending.

After the decision

Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 28 New Bond Street London W1S 2RJ

    26/05908/ADV Submitted 28 Aug 2026 50 yards away

    82% historically approved · decision due ~5 Nov

    Display of externally illuminated Christmas garlands framing the store front window measuring 4m x 6m from 10th November 2026 to 5th January 2027.

    Decided Advertising Windows or glazing

  • 28 New Bond Street London W1S 2RJ

    25/05999/ADV Submitted 22 Aug 2025 50 yards away

    Display of externally illuminated Christmas garlands framing the store front window measuring 4m X 6m from 10th November to 5th January 2026

    Granted Advertising Windows or glazing 17 docs

  • 28 New Bond Street London W1S 2RJ

    25/05344/ADV Submitted 30 Jul 2025 50 yards away

    Display of four externally illuminated festive crossings, festive gateways and festive nodes measuring 3.8m x 7m, 5m x 8m along New Bond Street.

    Granted Advertising 9 docs

  • 26 New Bond Street London W1S 2JY

    26/02305/ADV Submitted 30 Mar 2026 50 yards away

    82% historically approved · decision due ~25 May

    Display of up to 12 lines of flags, 3 flags per line for Art Flag across New and Old Bond Street.

    Awaiting decision Advertising 7 docs

  • 28 New Bond Street London W1S 2RJ

    25/07457/ADV Submitted 15 Oct 2025 50 yards away

    Display of 11 non illuminated 4 yard flags, 3 flags per crossing (total 33 flags) suspended across the street on catenary wires along the length of the street measuring 1.8m X 3.6m from 11th January 2026 to 16th February 2026.

    Granted Advertising 13 docs

  • 26 - 27 Conduit Street London W1S 2XX

    25/06184/FULL Submitted 1 Sep 2025 50 yards away

    Reinstatement of four windows at fifth floor level on the Conduit Street elevation.

    Granted Full applications Windows or glazing 17 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising