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Planning application

26/04539/ADV

28 New Bond Street London W1S 2RJ

Awaiting decision Westminster Advert Application (ADV)

Proposal

Display of Christmas festive lighting comprised of crossings down New and Old Bond Street for periods between 06 October 2026 until 14 January 2027.

As published by the council, reference 26/04539/ADV

Timeline

Dates from the published record

  1. 8 Jul 2026

    Received by Westminster

  2. 21 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.

What happens while it is decided

The process from here

This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 25/08994/ADLBC Granted

    De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT

    Detailed drawings of front facade and photos of samples pursuant to condition 3 of listed building consent dated 5th May 2025 (RN 25/01872/LBC)

    11 Dec 2025 9m away Conditions
  • 25/08997/ADFULL Granted

    De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT

    Samples of facing materials pursuant to condition 4 of planning permission dated 05 June 2025 (RN: 25/01871/FULL)

    11 Dec 2025 9m away Full applications
  • 26/00901/LBC Awaiting decision

    De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT

    Installation of a chain mail security curtain and a metal security shutter to the ground floor existing shopfront on the Bond Street elevation. [Linked to 26/00900/FULL]

    13 Feb 2026 9m away Heritage and listed buildings
  • 26/00900/FULL Awaiting decision

    De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT

    Installation of a chain mail security curtain and a metal security shutter to the ground floor existing shopfront on the Bond Street elevation. [Linked to 26/00901/LBC]

    13 Feb 2026 9m away Full applications
  • 25/05942/FULL Granted

    45 Old Bond Street London W1S 4QP

    Installation of glass balustrade to the existing railing/structure to fifth floor terrace.

    21 Aug 2025 16m away Full applications
  • 26/03310/FULL Awaiting decision

    Standbrook House 2 - 5 Old Bond Street London W1S 4PQ

    Amalgamation of two residential apartments into a single residential apartment and associated works.

    19 May 2026 21m away Full applications

In Westminster

  • 26/04988/ADV Awaiting decision

    34A Paddington Street London W1U 4HG

    Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m

    24 Jul 2026 Advertising
  • 26/04973/ADV Awaiting decision

    Cathedral Piazza Victoria Street London SW1E 5NN

    Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.

    24 Jul 2026 Advertising
  • 26/04993/ADV Awaiting decision

    Unit 11 Marylebone Station Melcombe Place London NW1 6JJ

    Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)

    24 Jul 2026 Advertising
  • 26/04959/ADV Awaiting decision

    Ground Floor 72 - 73 Margaret Street London W1W 8ST

    Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.

    24 Jul 2026 Advertising
  • 26/04964/ADV Awaiting decision

    13 Marylebone Lane London W1U 2NE

    Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.

    24 Jul 2026 Advertising