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Planning application

25/05999/ADV

28 New Bond Street London W1S 2RJ

Granted Westminster Advert Application (ADV)

Proposal

Display of externally illuminated Christmas garlands framing the store front window measuring 4m X 6m from 10th November to 5th January 2026

As published by the council, reference 25/05999/ADV

Timeline

Dates from the published record

  1. 22 Aug 2025

    Received by Westminster

  2. 9 Sep 2025

    Decision issued: Application Permitted

  3. 21 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 25/05344/ADV Granted

    28 New Bond Street London W1S 2RJ

    Display of four externally illuminated festive crossings, festive gateways and festive nodes measuring 3.8m x 7m, 5m x 8m along New Bond Street.

    30 Jul 2025 2m away Advertising
  • 26/02305/ADV Awaiting decision

    26 New Bond Street London W1S 2JY

    Display of up to 12 lines of flags, 3 flags per line for Art Flag across New and Old Bond Street.

    30 Mar 2026 14m away Advertising
  • 25/06184/FULL Granted

    26 - 27 Conduit Street London W1S 2XX

    Reinstatement of four windows at fifth floor level on the Conduit Street elevation.

    1 Sep 2025 18m away Full applications
  • 25/07457/ADV Awaiting decision

    28 New Bond Street London W1S 2RJ

    Display of non illuminated 4 yard flags suspended across the street on catenary wires along the length of the street measuring 1.8m X 3.6m from 11th January to 16th February 2026

    15 Oct 2025 19m away Advertising
  • 25/05380/ADV Granted

    149 New Bond Street London W1S 2TT

    Display of non illuminated hanging sign measuring 0.9m X 2.5m

    31 Jul 2025 41m away Advertising
  • 25/08736/LBC Granted

    143 New Bond Street London W1S 2TP

    Display of new flag onto existing flagpole at 143 New Bond Street.

    1 Dec 2025 45m away Heritage and listed buildings

In Westminster

  • 26/04988/ADV Awaiting decision

    34A Paddington Street London W1U 4HG

    Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m

    24 Jul 2026 Advertising
  • 26/04973/ADV Awaiting decision

    Cathedral Piazza Victoria Street London SW1E 5NN

    Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.

    24 Jul 2026 Advertising
  • 26/04993/ADV Awaiting decision

    Unit 11 Marylebone Station Melcombe Place London NW1 6JJ

    Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)

    24 Jul 2026 Advertising
  • 26/04959/ADV Awaiting decision

    Ground Floor 72 - 73 Margaret Street London W1W 8ST

    Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.

    24 Jul 2026 Advertising
  • 26/04964/ADV Awaiting decision

    13 Marylebone Lane London W1U 2NE

    Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.

    24 Jul 2026 Advertising