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Planning application

36 - 44 Brewer Street London W1F 9TB

Awaiting decision Westminster 26/04170/ADV Advert Application (ADV)

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of two internally illuminated hanging signs measuring 0.60m x0.60m and 6 up lights on two new and four existing signs; and replacement of five awnings.

As published by the council, reference 26/04170/ADV

Application record

Reference
26/04170/ADV
Type
Advert Application (ADV)
Status
Pending
Received
24 Jun 2026
Validated
30 Jun 2026
Ward
West End
Postcode
W1F 9TB

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2023: 1 approved, 0 refused.

  • 23/02840/ADV Granted

    36 - 44 Brewer Street London W1F 9TB

    Display of two externally illuminated fascia signs measuring 32cm x 61.5cm and two externally illuminated projecting signs measuring 50cm x 67cm.

    Decided 29 Jun 2023 Advertising

Timeline

Dates from the published record

  1. 24 Jun 2026

    Received by Westminster

  2. 30 Jun 2026

    Validated

    Checked as complete and ready for consideration.

  3. 21 Jul 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    Decision expected by 25 August 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 91 days over the applications it decided in the last year.

Who's behind it

Company information only, from the register and Companies House

Pegasus Group Ltd Agent

1,244 applications on PlanIndex · across 172 councils · 91% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

10 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 36 - 44 Brewer Street London W1F 9TB

    23/02840/ADV Submitted 28 Apr 2023 50 yards away

    Display of two externally illuminated fascia signs measuring 32cm x 61.5cm and two externally illuminated projecting signs measuring 50cm x 67cm.

    Granted Advertising 14 docs

  • 2 - 3 Great Pulteney Street London W1F 9LY

    03/07012/FULL Submitted 9 Sep 2003 50 yards away

    Erection of roof extension for additional retail floorspace. Installation of three condenser units at rear first floor level and alterations to shopfront.

    Withdrawn Full applications Extension Windows or glazing 8 docs

  • 2 - 3 Great Pulteney Street London W1F 9LY

    05/03124/ADFULL Submitted 21 Apr 2005 50 yards away

    Details of the screen enclosure at roof and rear first floor levels pursuant to Condition 2 of planning permission dated 15 June 2004 (RN: 04/01688).

    Granted Full applications 4 docs

  • 2 - 3 Great Pulteney Street London W1F 9LY

    05/02954/FULL Submitted 15 Apr 2005 50 yards away

    Alterations to shopfront including replacement of solid panelled stallriser with glazed panel stallriser.

    Granted Full applications Windows or glazing 5 docs

  • 2 - 3 Great Pulteney Street London W1F 9LY

    02/05805/AD7 Submitted 26 Jul 2002 50 yards away

    Display for a temporary period of six months of a non-illuminated 'to let' board located on the face of the building at ground floor level and measuring 0.9m x 0.6m.

    Granted Advertising 3 docs

  • 2 - 3 Great Pulteney Street London W1F 9LY

    04/01688/FULL Submitted 4 Mar 2004 50 yards away

    Installation of extraction equipment, one condenser unit and new lift over run at roof level; two condenser units in rear lightwell at first floor level; and use of first, second and third floors as a wholesale showroom (sui generis).

    Granted Full applications 10 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising