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Planning application

36 - 44 Brewer Street London W1F 9TB

Awaiting decision Westminster 26/04170/ADV Advert Application (ADV)

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of two internally illuminated hanging signs measuring 0.60m x0.60m and 6 up lights on two new and four existing signs; and replacement of five awnings.

As published by the council, reference 26/04170/ADV

Application record

Reference
26/04170/ADV
Type
Advert Application (ADV)
Status
Pending
Received
24 Jun 2026
Validated
30 Jun 2026
Ward
West End
Postcode
W1F 9TB

Timeline

Dates from the published record

  1. 24 Jun 2026

    Received by Westminster

  2. 30 Jun 2026

    Validated

    Checked as complete and ready for consideration.

  3. 21 Jul 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    Decision expected by 25 August 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 65 days over the applications it decided in the last year.

Who's behind it

Company information only, from the register and Companies House

Pegasus Group Ltd Agent

1,001 applications on PlanIndex · across 164 councils · 89% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

10 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 2 - 3 Great Pulteney Street London W1F 9LY

    03/07012/FULL Submitted 9 Sep 2003 50 yards away

    Erection of roof extension for additional retail floorspace. Installation of three condenser units at rear first floor level and alterations to shopfront.

    Withdrawn Full applications Extension Windows or glazing 8 docs

  • 2 - 3 Great Pulteney Street London W1F 9LY

    05/03124/ADFULL Submitted 21 Apr 2005 50 yards away

    Details of the screen enclosure at roof and rear first floor levels pursuant to Condition 2 of planning permission dated 15 June 2004 (RN: 04/01688).

    Granted Full applications 4 docs

  • 2 - 3 Great Pulteney Street London W1F 9LY

    05/02954/FULL Submitted 15 Apr 2005 50 yards away

    Alterations to shopfront including replacement of solid panelled stallriser with glazed panel stallriser.

    Granted Full applications Windows or glazing 5 docs

  • 2 - 3 Great Pulteney Street London W1F 9LY

    02/05805/AD7 Submitted 26 Jul 2002 50 yards away

    Display for a temporary period of six months of a non-illuminated 'to let' board located on the face of the building at ground floor level and measuring 0.9m x 0.6m.

    Granted Advertising 3 docs

  • 2 - 3 Great Pulteney Street London W1F 9LY

    04/01688/FULL Submitted 4 Mar 2004 50 yards away

    Installation of extraction equipment, one condenser unit and new lift over run at roof level; two condenser units in rear lightwell at first floor level; and use of first, second and third floors as a wholesale showroom (sui generis).

    Granted Full applications 10 docs

  • 4 - 7 Great Pulteney Street London W1F 9LX

    22/02679/FULL Submitted 21 Apr 2022 50 yards away

    Installation of new roof plant within acoustic enclosures, proposed rooflights, extension to lift over-run, glazed panels at fourth floor and new external metal staircase at third and fourth floors.

    Granted Full applications Extension Loft or dormer +2 31 docs

In Westminster

  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising
  • 26/06184/ADV Awaiting decision

    Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL

    Display of two non-illuminated hotel-branded flags measuring 2m X 0.1m mounted on two angled wall-mounted flagpoles on the northern elevation. [Linked to 26/05884/LBC].

    Received 10 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06217/ADV Awaiting decision

    208 Regent Street London W1B 5BD

    Display of non illuminared fascia sign measuring 0.702m X 0.25m, 0.845m X 0.3m, externally illuminated hanging sign 0.65m X 0.65m, 0.1m X 1.8m, non illuminated other sign 0.2m X 0.29m, 0.4m X 0.2m, 0.4m X 0.2m

    Received 10 Sep, published by the council 18 Sep 2026 Advertising