Planning application
26/04160/ADV
Trocadero 13 Coventry Street London W1D 7DH
Proposal
Temporary display of one externally illuminated scaffold mounted advertisement, turning the corner from the Coventry Street elevation onto the Rupert Street elevation, set within a 1:1 replica facade scaffold shroud, for a temporary period of 12 months from first display or until the scaffold is removed, whichever is the sooner. (Linked with 26/04161/LBC)
As published by the council, reference 26/04160/ADV
Timeline
Dates from the published record
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23 Jun 2026
Received by Westminster
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/04161/LBC Awaiting decision
Trocadero 13 Coventry Street London W1D 7DH
Strictly temporary scaffold mounted shroud, associated advertisement, support/fixing arrangements and any temporary works affecting the listed building's special architectural or historic interest. (Linked with 26/04160/ADV)
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25/09127/FULL Awaiting decision
Lyric Theatre 29 Shaftesbury Avenue London W1D 7ES
Installation of a Street Hub 3 unit. (Linked to 25/09128/ADV)
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25/05092/ADFULL Awaiting decision
Rupert House 19 Rupert Street London W1D 7PA
Details of arrangements to secure the hostile vehicle mitigation measures on Rupert Street pursuant to condition 6 of planning permission dated 7th June 2023 (RN:23/01606/FULLM)
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26/01009/ADV Awaiting decision
Basement And Ground Floor Astoria House 62 Shaftesbury Avenue London W1D 6LT
Display of six non-illuminated fabric barriers; four measuring 1m x 1.43, one measuring 1m x 1.48m, and one measuring 1m x 1.23m.
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25/05987/ADV Granted
Basement And Ground Floor Astoria House 62 Shaftesbury Avenue London W1D 6LT
Display of an internally illuminated fascia sign measuring 2995mm x 800mm, three halo illuminated (letters only) fascia signs measuring 3,500mmx 800mm, 6,200mm x 800 (Curved around building facade) and 9,395mm x 800mm and two internally illuminated (letters and logo only) projecting signs measuring 600mm x 730mm and 800mm x 350mm
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25/07654/FULL Awaiting decision
Basement And Ground Floor Astoria House 62 Shaftesbury Avenue London W1D 6LT
Installation of mechanical plant associated with restaurant use.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.