Planning application
26/04101/ADV
40 Newman Street London W1T 1QZ
Proposal
Display of externally illuminated hanging sign measuring 0.50m x 0.50m; externally illuminated fascia sign measuring 0.24m x 0.95m; and two digital screen in the window display measuring 0.57m x 1.02m.
As published by the council, reference 26/04101/ADV
Timeline
Dates from the published record
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22 Jun 2026
Received by Westminster
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9 Jul 2026
Validated
Checked as complete and ready for consideration.
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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11/08384/FULL Granted
40 - 44 Newman Street London W1T 1QD
Replacement of existing front doors to match existing.
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04/08971/FULL Granted
40 - 44 Newman Street London W1T 1QD
Use of first, second, third, fourth and fifth floors as 14 residential units (Class C3) consisting of 7x1 bed flats, 4x2 bed flats and 3x3 bed flats.
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06/00173/ADFULL Granted
40 - 42 Newman Street London W1T 1QD
Detailed drawings of the pavement grills and the design, construction and insulation of the whole ventilation system pursuant to Conditions 5 and 8 of planning permission dated 01 November 2005 (RN: 05/05679).
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10/10605/FULL Withdrawn
44 Newman Street London W1T 1QD
Retention of four air conditioning units at rear second floor roof level and the installation of an acoustic enclosure around the units.
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04/06642/AD7 Granted
40 - 44 Newman Street London W1T 1QD
Display for a temporary period of six months of a non-illuminated 'to let' board located on the face of the building at a height of between 3m and 4.6m above pavement level and measuring 1.2m x 0.9m.
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05/08144/AD7 Granted
40 - 44 Newman Street London W1T 1QD
Display for a temporary period of six months of a non-illuminated 'to let' board located on the face of the building at a height of between 3m and 4.6m above pavement level and measuring 1.2m x 0.9m.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.