Planning application
26/03804/ADV
Unit 2 The Acre 90 Long Acre London WC2E 9RA
Proposal
Display of internally illuminated LCD portrait screen that will be used to show static illuminated content measuring 1.67m x 0.935m located o/s The Acre.
As published by the council, reference 26/03804/ADV
Timeline
Dates from the published record
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10 Jun 2026
Received by Westminster
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/03803/FULL Awaiting decision
Unit 2 The Acre 90 Long Acre London WC2E 9RA
Installation of a multifunctional communication Hub including defibrillator and advertisement display located o/s The Acre.
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26/03980/FULL Awaiting decision
63 Long Acre London WC2E 9JE
Installation of five plain awnings to the ground floor facades.
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26/03572/ADV Awaiting decision
63 Long Acre London WC2E 9JE
Display of one non illuminated fascia sign measuring 0.172m x 1.966m and one non illuminated projecting sign measuring 0.6m x 0.6m.
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26/00472/FULL Granted
61 - 62 Long Acre London WC2E 9JL
Retention of roof level plant, condensers, AOV and rooflight, and erection of a replacement plant screen.
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26/00473/LBC Granted
61 - 62 Long Acre London WC2E 9JL
Retention of roof level plant, condensers, AOV and rooflight, and erection of a replacement plant screen.
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25/08801/ADFULL Refused
Ground Floor 11 - 13 Broad Court London WC2B 5PY
Details of cycle storage and waste storage pursuant to Conditions 3 and 4 of planning permission dated 30 September 2024 (RN: 24/03422/FULL).
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.