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Planning application

Unit 2 The Acre 90 Long Acre London WC2E 9RA

Decided Westminster 26/03804/ADV Advertising

Decided. The decision notice on the council portal carries the outcome in full, including any conditions.

Proposal

Display of internally illuminated LCD portrait screen to show static illuminated content measuring 1.67m x 0.935m located o/s The Acre.

As published by the council, reference 26/03804/ADV

Application record

Reference
26/03804/ADV
Category
Advertising
Status
Decided
Received
10 Jun 2026
Validated
10 Jun 2026
Postcode
WC2E 9RA

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2026.

  • 26/03803/FULL Decided

    Unit 2 The Acre 90 Long Acre London WC2E 9RA

    Installation of a multifunctional communication Hub including defibrillator located o/s The Acre.

    Submitted 10 Jun 2026 Full applications

Timeline

Dates from the published record

  1. 10 Jun 2026

    Received by Westminster

  2. 21 Jul 2026

    Added to PlanIndex

  3. 9 Aug 2026

    Status changed to Decided

    Previously Pending.

After the decision

Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Unit 2 The Acre 90 Long Acre London WC2E 9RA

    26/03803/FULL Submitted 10 Jun 2026 50 yards away

    87% historically approved · decision due ~5 Aug

    Installation of a multifunctional communication Hub including defibrillator located o/s The Acre.

    Decided Full applications
  • 63 Long Acre London WC2E 9JE

    26/03572/ADV Submitted 1 Jun 2026 50 yards away

    84% historically approved · decision due ~27 Jul

    Display of one non illuminated fascia sign measuring 0.172m x 1.966m and one non illuminated projecting sign measuring 0.6m x 0.6m.

    Awaiting decision Advertising 10 docs
  • 12 Dryden Street London WC2E 9NA

    26/04430/ADV Submitted 3 Jul 2026 50 yards away

    84% historically approved · decision due ~4 Sep

    Display of a non-illuminated A-board measuring 1.56m x 0.65m; and a non-illuminated decorative trolley measuring 0.95m x 0.56m.

    Awaiting decision Advertising 10 docs
  • 61 - 62 Long Acre London WC2E 9JL

    26/00472/FULL Submitted 27 Jan 2026 50 yards away

    Retention of roof level plant, condensers, AOV and rooflight, and erection of a replacement plant screen.

    Granted Full applications Loft or dormer 23 docs
  • 61 - 62 Long Acre London WC2E 9JL

    26/00473/LBC Submitted 27 Jan 2026 50 yards away

    Retention of roof level plant, condensers, AOV and rooflight, and erection of a replacement plant screen.

    Granted Heritage and listed buildings Loft or dormer 19 docs
  • 81 - 82 Long Acre London WC2E 9NG

    26/00305/CLOPUD Submitted 20 Jan 2026 50 yards away

    86% historically approved · decision due ~17 Mar

    Use of the upper floors as short-term letting rooms ancillary to the public house.

    Awaiting decision Lawful development 8 docs

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/06304/ADV Awaiting decision

    10 Piccadilly London W1J 0DD

    Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.

    Received 15 Sep, published by the council 22 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising